A brief presentation for the April 2015 Hudson Valley Tech Meetup in Kingston, NY.

1. TYPE MATTERS:
5 typographic tips to make better work.
Amy Papaelias | @fontnerd
assistant professor, graphic design program, suny new paltz
Hudson Valley Tech Meet Up | Wednesday, April 29, 2015

2. fuckyeahtypefacedesign.tumblr.com

3. ONE.
Use good fonts well.

4. Skolar
ivory tower
smarty-pants
Tweed & Corduroy
cumulative 3.87 gpa
Afficionados
Type Designer: David Březina (2009) ❦ Foundry: TypeTogether

5. Source Sans
FREEreadability
1/2 designer, 1/2 developer
tech & coffee
3,256webstandards
Type Designer: Paul D. Hunt (2012) ❦ Foundry: Adobe

6. TWO.
Contrast [in size, weight and style]
creates hierarchy.

7. Something old,
something new,
something borrowed,
something blue.

8. Something Bigsomething small
SOMETHING BOLD
something italic.

9. THREE.
breathe in, breathe out:
Negative space gives visual pause.

10. Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—you can see the space between lines of text.
There’s not a lot of breathing room because the space be-
tween lines and words is too monotonous. Negative space
creates dynamic visual interest and makes a text more
readable.

11. Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—you can see the space between lines of text.
There’s not a lot of breathing room because the space be-
tween lines and words is too monotonous. Negative space
creates dynamic visual interest and makes a text more
readable.

12. There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes—go ahead—
you can see the space between lines
of text. There’s not a lot of breath-
ing room because the space between
lines and words is too monotonous.
Negative space creates dynamic
visual interest and makes a text
more readable.

14. There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes—go ahead—
you can see the space between lines
of text. There’s not a lot of breath-
ing room because the space between
lines and words is too monotonous.
Negative space creates dynamic
visual interest and makes a text
more readable.

15. FOUR.
the details:
Dashes & Ligatures & Quotation Marks,
oh my!

16. Dashes: [Em] ­—, [En] –, [Hyphen] -
Ligatures: ffluffy
Quotation Marks: “smart quotes ”
"inches

18. InDesign’s OpenType palette is shrouded in mystery.

19. FIVE.
Nerd Out.
Typographic resources abound.

20. ☞ practicaltypography.com
☞ typographica.org
☞ smartquotesforsmartpeople.com
☞ practice.typekit.com
☞ typecast.com

21. THANKS!
☞ SHAMELESS PLUG ☞
BFA Graphic Design Senior Show
Friday, May 8, 2015, 3–6 pm
Student Union Building
SUNY New Paltz
www.bfagraphicdesign.info
Amy Papaelias | papaelia@newpaltz.edu | @fontnerd