The document outlines an implementation process in 3 parts: 1. Conduct discovery meetings with stakeholders to understand goals and build trust. 2. Ensure organizational buy-in through documentation, communication, and gaining support. 3. Develop a timeline and defined process for implementation to guarantee success and provide status updates to keep the organization informed.

1. 1. History & Status Quo: Identify historical context with veteran staff, while also generating their
trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and
objectives.
2. Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple
and detailed documentation will set the foundation along with other methods of open
communication.
3. Process: The process of implementation is just as critical as the strategy development. A firm
timeline accompanied with a defined and streamlined process will guarantee completion.
Communication updates to the organization about the project’s status will ensure success.
STRATEGY
SELLING

2. SO, WHO IS THIS CHICK?

3. SO, WHO IS THIS CHICK?
@AMYLJORGENSEN

4. THESE TACTICS = ONE SIZE FITS ALL

5. SIT BACK & RELAX

6. YOU’RE REALLY BUSY

7. UNDER PRESSURE

8. STUFF IS A MESS

9. IT NEEDS TO BE CLEANED UP

10. YOU KNOW YOU’RE STUFF

11. & YOU HAVE IDEAS

12. PEOPLE ARE SCARED OF CHANGE

13. & HAVE CONTROL ISSUES

14. BUTT YOU’RE DETERMINED!

15. ( HE TOUCHED THE BUTT )

16. HOW DO YOU SHOW THE WAY?

17. CAN’T FORCE ANYONE

18. MUST GET PARTNERS

19. GOAL: CREATE AMBASSADORS

20. LET THEM TELL YOUR STORY

21. HOW?!

22. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

23. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

24. START WITH ANALYTICS

25. FEEL THE POWER

26. USER PERSONA & JOURNEY
DORY NEW USER
INFLUENCERS
• WATER
• REMINDERS
• SQUISHY THINGS
• TO FIND NEMO
• FAMILY
BIOGRAPHY
DORY IS A BLUE FISH
THAT ENCOUNTERED
MARLIN AND SET OFF ON
A QUEST TO FIND HIS
SON, NEMO. SHE NEEDS
HELP WITH HER MEMORY.
CUSTOMER JOURNEY
DORY MET MARLIN, THEN STARTED
OFF TO FIND NEMO. THEY
ENCOUNTERED SOME SHARKS AND
THEN ROCKED THE EAC WITH CRUSH
THE TURTLE. THEY RODE IN A WHALE
BEFORE ENDING UP AT P SHERMAN
42 WALLABY WAY, SYDNEY.
1 2 3 4 5
OCEAN  
EAC 
WHALE 
SYDNEY 

27. FOCUS ON USER EXPERIENCE

28. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

29. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

30. DISCOVERY SESSIONS

31. BE FRIENDLY

32. SMILE

33. AVOID ARGUMENTS

34. DON’T CRITICIZE

35. NO ONE WANTS TO BE PUT DOWN

36. ILLUSTRATE GENUINE INTEREST

37. LET THEM TALK 70% OF THE TIME

38. ASK QUESTIONS

39. LISTEN

40. TALK ABOUT THEIR GOALS

41. DEMONSTRATE ENTHUSIASM

42. SHOW HOW YOU CAN HELP THEM

43. GET THEM TO SAY “YES”

44. ADMIT IT IF YOU’RE WRONG

45. SET GOALS

46. SPECIFIC END RESULTS

47. LET THE IDEAS BE THEIRS

48. THEY ARE YOUR CO-PILOT

49. GIVE SINCERE APPRECIATION

50. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

51. SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

52. REPEAT TACTICS
• BE FRIENDLY
• ASK QUESTIONS
• AVOID ARGUMENTS
• GET THEM TO SAY “YES”
• FOCUS ON THE END GOALS
• LET THE IDEAS BE THEIRS
• GIVE SINCERE APPRECIATION

53. THERE’LL BE SOME BUMPS

54. AND FRUSTRATIONS

55. KEEP FOCUSED ON THE GOAL

56. & AVOID DISTRACTIONS

57. TOGETHER WE SUCCEED

58. QUESTIONS?