Whether or not your ebook will sell in large part comes down to the title, the description and the category. Here’s how to come up with a stellar title, a great description and a category that facilitates sales.

1. Getting the Right Title,
Description and Category for
Your Ebook

2. Whether or not your ebook will sell
in large part comes down to the
title, the description and the
category.
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3. • A stellar TITLE will move thousands of
copies
• A great DESCRIPTION should make your
eyes pop out with excitement.
• The CATEGORY is critical because it
helps you connect your ebook with the
right audience
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4. Here’s how to
come up with a
stellar title, a
great description
and a category
that facilitates
sales.
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5. Coming Up with a Great Title
• It is the most important sentence in your entire
ebook.
• When writing your title, think of it as a process.
• Start writing titles as soon as you begin your ebook.
• Don’t commit to a title until the very end.
• Write them down as they come to you.
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6. • Try to involve other
people in the title
choosing process.
• Treat coming up with a
title as a long-term
brainstorming process.
• Look through stores
like the Kindle ebook
store.
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7. Getting the Description Right
• The description writing process should start early on.
• Start to collect a swipe file.
• Come up with a few different ways to approach the
description.
• Ask your friends which one is the most compelling.
• Focus on the first sentence.
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8. • Try to get testimonials
and/or editorial reviews.
• Reference your
swipe file often.
• Never steal words, but don’t be afraid to steal
ideas.
• Copy what made other ebooks successful.
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9. Picking the Right Category
• Pick the category that gives the highest chance of ranking
• Your category needs to be relevant to what your
ebook is about
• Choose the one that gives you the highest chances of
breaking the top charts.
• Take a look at the other ebooks in the categories you’re
considering.
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10. • Slow categories work
only if you have an
extremely strong
marketing engine.
• See what your
competitors are doing
and do the same.
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11. Get these three things right, add in a stellar
front cover and a strong marketing plan
and you’ll be off to the races.
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