Magic By Numvbers: Using Algorithms & Analytics To Create Insight & Innovate

1. Dr. Mathew McDougall
Founder
and
CEO
of
SinoTech
Group

2. This is a story about the Universe

3. We now know that the Universe has been growing since it’s
inception.. The time of the ‘big bang’

4. In the past, we simply gazed into the night sky and saw stars.
This was the basic of our knowledge; simple and naïve.

5. Then over time we developed sophisticated tools like the Hubble
Space Telescope, we peered deeper into space and found a new
world that completely changed the way we saw the Universe

6. Here we have the Social Media Universe – It’s Huge

7. 1.97 Billion Internet Users 2 Billion Youtube Videos Viewed Daily
600 Million Facebook Users 50 Million Tweets per day on Twitter

8. Parallel Universes, the existence of multiple realities,
has not yet been proven in the physical world.

9. In the Social Media Universe, we have already defined
parallel universes - the Western and Chinese Web.

10. Where there is Facebook, Twitter, YouTube, etc. in the West

11. We have Renren, Weibo, Youku, etc. in China

12. Chinese Social Media Universe Fast Facts

13. 457 Million Internet Users 1 Billion minutes spent online daily
231 Million Blog Users 135,000 web videos added daily

14. 364 Million broadband users 100 Million Simultaneous Users on QQ
30% growth in e-commerce (2010) 277 Million mobile users

15. Magic by Numbers

16. “What does it all mean?”
2011
2010 Social Media Analytics
“Where & when do they say?”
2009
2008
Reputation Monitoring
2007 “What do people say?”
2006
Social Intelligence is not simply monitoring
but about making meaning

17. Social Media Technologies Leverages computational linguistics (CL)

18. OR
Computer Fruit
Context, Sarcasm, Irony

19. Where are people What do people
talking? think?
When and how
much do people talk
about it?
Today’s social media technology

20. How are customers
expressing their
viewpoints?
Competitive analysis
More than technology – transformation into analysis

21. In China, censorship has not stopped Social Media but simply
changed the players and modified online behavior from the West
Chinese online user behavior is different to the West – Chinese are
more social, trusting and entertainment oriented
Also, impacting business like never before. Companies must look at
their online brand health, online reputation and product promotions
Tools & Technologies for providing insights will continue to develop
and evolve as businesses move towards being “social spaces”
Social spaces will connect sales, marketing, recruiting, support,
product development and other business areas
5 Parting Thoughts

22. Thank You!
Dr Mathew McDougall| matt@digitaljungle.com.cn
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