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Amplexor Customer Experience Management seminar Adobe
- 1. Adobe Experience Manager – Roadmap and Future Developments
Waldo Smeets | Solution Consultant, Digital Marketing | Adobe Benelux
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 2. Strategic Initiatives – Experience Manager
1.
无缝创展性的部署
2.
创流程无缝意集成
3.
使本的高可扩宜(期成更便变化行)
5.
嫁给可操嫁给可操好的支持
6.
….
7.
….
8.
….
4.
….
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 3. What is Adobe Experience Manager?
Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery
with Scene7 capabilities.
AEM is for enterprises to build all their owned digital properties across web,
mobile and tablet experiences.
The offering addresses:
•
•
•
web content management
digital asset management
social communities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 4. The year in review: 2013 Analyst Opinion
The Forrester Wave™: Web Content Management For Digital
Customer Experience, Q2 2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Gartner Magic Quadrant for Web Content Management
(July 2013)
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- 5. Strategic Initiatives – Experience Manager
1.
Touch UI
2.
Rapid Site Development
3.
Next Generation for Big Deployments
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 7. Strategic Initiative: Rapid Site Development
Code-Less Templating.
Make projects more efficient
Valid HTML5
Intuitive and easy to learn
Enable front-end web developers to build components
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 8. Strategic Initiative: ‘Microkernel’ repository
Making highly scalable
content management
affordable.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 9. Adobe Marketing Cloud Solutions
Adobe® Marketing Cloud
Adobe Analytics
Adobe Media Optimizer
Adobe Target
Adobe Social
Adobe Experience Manager
Emerging Solutions: Video, Mobile, Predictive, Campaign Management, Digital Readiness, …
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 10. Adobe Marketing Cloud: Cross-Solution Experience & Shared Services
Marketing Cloud Interface
Access, User, & Permission
Mgmt
Collaboration
Dashboarding
Shared Assets
Personalized Engagement
Engage & Convert
Attract & Acquire
Adobe Social
Meta Data
Workflow
Reporting & Analysis
Report & Analyze
Adobe Experience
Management
Adobe Analytics
Adobe Media
Optimizer
Adobe Target
Primetime
Marketing Cloud
Shared Services
Shared Content Access
Modeling & Algorithms
Profile & Segment
Creation & Access
Implementation, Privacy & Tag
Management
Meta Data Access
(Campaigns, Products, Assets, etc)
Genesis / 3rd Party
Shared Real-time Attribute Profile
Platform
Creative Cloud
3rd Party
Data
Assets, Web Content
Documents
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager
Data
Content
Media Optimizer
Data
Data
Target
Data
Analytics
Data
Social
Data
- 11. New Cross-product Interface & Campaign Collaboration: marketing.adobe.com
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 12. Adobe Marketing Cloud
Dashboard
User Management
Share & Collaborate
Solutions
ANALYTICS EXPERIENCE
MANAGER
TARGET
SOCIAL
MEDIA
OPTIMIZER
Shared Services
Data
Content
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Tag Management
Optimization
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Audiences
Campaign
• Master Marketing
Record
• Cross-Channel
Campaign
Management
Campaigns
• Email Execution
Partner & Integrate
Access & Collaboration
- 13. What is Cross-Channel Marketing?
WINTER
SALE
WEB
WINTER
SALE
EMAIL
WINTER
SALE
MOBILE
WINTER
SALE
CALL CENTER
WINTER
SALE
SOCIAL
CROSS-CHANNEL
CAMPAIGNS
MASTER MARKETING
RECORD
DIGITAL INTERACTIONS
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENTERPRISE DATA
CONTENT
WINTER
SALE
POS
HAPPY
BIRTHDAY
DIRECT MAIL
PERSONAL
RELEVANT MESSAGE
- 14. Adobe Marketing Cloud Objectives
Increase ROI
Increase Conversions
Optimize Marketing Spend
Improve Customer Loyalty & Brand Experiences
Capitalize on Social & Mobile Opportunities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 15. For questions or feedback, please reach out to:
Waldo Smeets | wsmeets@adobe.com
FF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.