Conducting a Market Study & Developing the Business model- delivered at IIT Roorkee
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These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation. The event was organised by the entrepreneurship cell at IIT Roorkee. Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
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Conducting a Market Study & Developing the Business model- delivered at IIT Roorkee
- 1. Conducting a Market Study & Developing the Business Model Lessons learnt in creating SlideShare
- 3. Large-scale social sharing for photos for video for Presentations
- 4. What people share on SlideShare... Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
- 5. Conducting a Market Study & Developing the Business Model
- 10. Product Positioning Map (slideshare example)
- 11. 2 X 2 Product Matrix (slideshare example) Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public
- 17. Preliminary Financial Planning (fictitious example)
- 18. Preliminary financial planning (fictitious example)
- 20. Questions ? Thank You
Hinweis der Redaktion
- So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.
- Our current site supports Public, Synchronous sharing. One feature that our users consistently ask for is private sharing. We will certainly add this in the next few months. But the opportunity of synchronous web-based sharing is a compelling one, that we feel merits exploration. The opportunity is huge: Web-ex and similar online meeting solutions are bulky and expensive, and frankly are overkill for powerpoint-driven meetings. We can commoditize this section of the market, simply by adding synchronous sharing to slideshare.