1. INDIAN BASKETBALL LEAGUE
"Basketball in India is a goldmine waiting to be developed”
– Bill Harris(Coach- Indian national team)
Presented By: Amit Kumar and Nishant Jain
Group 1
2. Agenda
Promote the game of basketball
How ?
Why?
Competition in the market
Suggested format of the league
Revenue Model
Bidding Model
SWOT Analysis
Action Plan
3. Promote the game of basketball: How ?
Follow NBA’s initiative
NBA’s challenge- make basketball the 2nd most popular
game of India
NBA wants huge viewership from India
NBA to build 100 basketball courts in India in next 5 years
NBA has already held 3 seasons of Mahindra challenge
The domino effect will create awareness as well as the
hoopla for basketball
NBA appointed Justice Troy as basketball operations head
in India
4. Promote the game of basketball….
Launch a league
Association can launch its own league
Can make use of infrastructure being built by NBA
Franchisee model will fetch more money
Charisma of international players will attract viewers
League can give visibility to local teams and players
It has multiple revenue streams
5. Promote the game of basketball – Why?
Success of other leagues
Formula1, IPL, EPL, Hockey,Wresteling
Demographic changes in the society
Psychographic changes in the society
Strong viewership in India for sports and
entertainment
Short duration and simplicity of the game
Rising number of sports channels
8. Competition in the market
Sports
Cricket, Soccer, Wrestling
Cinema
Television
Soap, reality shows, news
Travel and tours
Food chains
9. Suggested model of the game
Age Group: under 18 years. & above 18 years.
Format of the tournament: Group Stage, Single
Round-robin and Knockout
Number of groups: 8
Number of teams: 32
No of matches: 80
Venue: India
All Metros
Kochi(Kerala)
Chandigarh (Punjab)
10. Fixture Format : Main Event
Group Group Group Group Group Group Group Group
1 2 3 4 5 6 7 8
4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams
Round 1 Total Number of Matches: 4c2 x = 48
8
Round 2 Total Number of Matches: 8c2 = 28
Semi finals Total Number of Matches: 2
3rd Place
Total Number of Matches: 2
Finals
11. Enrollment Process
State Teams Organizational Teams
Log on to www.ibpl.com and register
Registration closes on April 30, 2012
12. Business Model
• Sponsors
• Gate Money
Title & Licensing • Merchandise
Advertisers
Media Bids &
Rights Franchise
Rights
Share from:
Central Revenue
Media Rights
13. Projected Revenue
Chart Title
250
225
200
180
150 145
122 I. Income
96 II. Expenses
100
83 103 Profit
84
50 62
0
Year 1 Year 2 Year 3
14. Bidding Model and team formation
Auction for teams Auction for foreign players Team composition
Each team: minimum 8
Announcement of Auction for foreign national/regional
tender inviting Bids players players, maximum 2
international
One team per Maximum 3 2 players under
franchisee foreign players 18 from national
per team teams
Awarding of Awarding of Each franchise:
franchise players to Only one team
franchises
15. SWOT Analysis
• Brand Value • Competition
• Networking • Low viewership
• International • Lack of funds
Players
• NBA
S W
• Exposure of local
talent
• Global acceptance
O T • Early Retirement
of players
• Commercialization • Copy of strategy
of the game • Integrity towards
• New source of Country
entertainment
16. Action plan
Set up a tournament committee
Design a tournament layout
Fix the budget
Plan the venues
Invite teams
Approach sponsors
Start Promotion