GrayCell Technologies Exports Corporate Profile document

1. GrayCell Technologies Exports
Corporate Presentation

2. Our Company
• Global IT solutions and services provider
• Flexible organization structure
• Experienced management team
• Multiple channels of growth
• Ability to rapidly scale new engagements
• Operational excellence
– ISO 9001: 2008 certified company
– Microsoft Gold Certified Partner
– Microsoft Small Business Specialist
– Fully licensed and registered as an EOU (Export Oriented Unit)
under the Software Technology Parks of India
– Part of the Global Accelerance Network
– Google Adwords Qualified Professional

3. Our Growth
60
55
Million INR / # Employees
50
45
40
35
30
25
20
15
10
5
0
2004 2005 2006 2007 2008 2009
Revenue Employees

4. Our Vision
Skills
Vision
Solutions
Programming To be leader in outsourcing
Web Solutions
Database Development software services, excellent Product Engineering
Design customer service, innovative Graphic Design
Web Technologies solutions and enable our Systems Integration
Quality Assurance customers to succeed in an IT Consulting
evolving world.
Services
Outsourced Staffing Managed Services
Biometric Solutions SEO and PPC Services
Remote/ Network Admin Business Process Management

5. Our Expertise
• Experience with big projects
1 Hands-on Approach • Devotion to deliver the best, innovative solutions
• Proven we can deliver
• ISO 9001: 2008 certified
• We listen
2 Working With You • One-on-One contact between the client and project team
• 100 % satisfaction is our ultimate goal
• Continuous support, consultation and maintenance
• Clear planning and deliverables schedule from the start
3 Focused On Results • Ability to work around the clock
• Help the client achieve desired results
• Customer focused
4 Building bonds through • Performance driven
Technology • Work as a team
• Go beyond the requirements

6. Our Experience
Industries
Departments

7. Our Methodology
Project Execution
Project Initiation Project Planning Project Closure
& Control
•Requirements
•Project Team Specifications •Final Design Review
•Project Plan
Formulation •Technical Architecture •Project Signoff /
•Resource Plan
•Project Kick Off •Technical Design Ongoing Support
•Training Plan
Meeting •Communication Plan •Test Cases & Test
•Documentation Plan Results
•Test Plan •Release Notes
•Reporting Plan •Preliminary, Critical
•Closure Plan Design Review
•Metrics Plan •Change Control
•Risk Management Plan •Cost & Schedule
•Configuration Control
Management Plan •Risk Mitigation
•Performance
Reporting

8. Technical Skills
Our Team possesses the following Technical Skills:
• Programming Languages: C#, VB.NET, PHP, JavaScript, ActionScript, Ruby, Flex, Silver Light
• Web Technologies: ASP.NET, ASP, PHP, HTML, XHTML, XML, Flash, AJAX, XAML, WPF, WCF,
MVC , LINQ and WEB 2.0
• Web Frameworks: DotNetNuke, osCommerce, Drupal, Joomla, Ruby on Rails, CRE Loaded,
MonoRail, Typo 3, CakePHP, Zen Cart, Magento, jQuery, Code Igniter, JSON, Prototype, Smarty,
WordPress, phpBB, vBulletin
• Design: Adobe Photoshop, FLASH, Macromedia Dream Weaver, CorelDraw, Flex and other
popular design tools
• Databases: SQL Server, MySQL, MS Access, Codebase, VistaDB
• Operating System: Windows XP/Vista, Windows Server 2000/2003/2008, Linux, Mac OSX
• SEM: SEO, PPC, Link Building, Keyword Research and Analysis, Social Bookmarking, Article
Submission, Blog Submission, Directory Submission, Press Releases, Website Content
Optimization, Search Engine Submissions, Social Media Optimization, Comprehensive SEO
Reports

9. Success Factors
• Flexible Organization
– Decentralized
– Project based
• Commitment
– Highest quality standards
– On time delivery
• Location independent communication technologies
– VOIP, Conference Calls, Video Conferencing
– Online Project Management System
• Internal Tools
– SVN (SubVersion, to keep track of changes)
– Mantis (Bug Tracking System)
– Share Point (Shared workspaces and documents)
– Basecamp (Project Management Tool)
• Highly skilled employees
– Hire only the best through rigorous recruitment process
– Training management to ensure employees constantly develop / learn
– Fast growing number of employees with complementary skills

10. Quality Assurance Practices
• Quality Assurance practices meeting ISO 9001 : 2008 standards
• Establish requirement for software project and ensure that all plans, products
and activities are kept consistent with these requirements.
• Actual results and performance are tracked against the software plans.
• Corrective actions are taken and managed to closure when actual results and performance deviate
significantly from the software plans.
• Adherence of software products and activities to CMMI compliance
• Non-compliance issues that can not be resolved at project level are addressed by Senior
Management.
• Customers requirements are agreed to by all affected teams and groups.
• Peer review activities are planned and followed.
• Defects in software products are identified and removed.

11. Our Products
Biometric Time Tracker
The Time Attendance system developed exclusively by
GrayCell Technologies Exports leverages biometrics
(finger scan) technology developed by ekey biometric
systems, to identify a person. The system does not suffer
from any frailties' such as common skin conditions (dry,
aged, worn skin, dirt, dust, grease etc.). This is an easy-to-
use software system for creating, maintaining, and
reporting on employee profiles for any sort of business. It
stores all employees that have worked for a company;
along with their personal information; hours worked, and
much more.

12. Our Infrastructure
Infrastructure
We have an optimal work floor layout and well planned workstation configuration including lighting and
ergonomics for improved productivity. This includes advanced workstations, cutting-edge computing
and network systems.
Security
Application and data access restricted to maintain confidentiality of information.
Communication
We have dedicated high bandwidth internet connection and mail servers. There is an enhanced
conference room with video learning facilities for project training and project instruction meetings.
Backup & Recovery
We have a process to backup our system on a daily, monthly, yearly schedule.
We have primary & secondary UPS backups for our desktops and servers. 100% backed up power to
ensure 100% uptime. Adequate fire fighting equipment with fire drills conducted regularly.

13. Our Office

14. Our Clients

15. Testimonials
"We are pleased to engage GrayCell Technologies Export's on our development
projects and we anticipate a very successful working relationship. GrayCell
Technologies Export's technical expertise will be a valuable asset to our department as
we develop innovative new products.“
“[GCT] offers tremendous flexibility and fit to our organization. In GCT we see an
important Long Term Strategic Partner.”
"Partnering with GrayCell Technologies Export's has provided us with an efficient,
flexible, cost-effective and reliable partner to meet all our IT needs" GrayCell
Technologies Exports has consistently demonstrated high levels of business and
technical knowledge, creativity and delivery excellence. We remain highly satisfied;
Their quality-assurance capabilities, excellent internal development processes and
around-the-clock support have helped us achieve significant cost savings from our
offshore initiative."
"GrayCell Technologies Export's offers tremendous flexibility and a good fit to our
organization. Finally, in GrayCell Technologies Export's we see an important Long
Term Strategic Partner with whom we can build a relationship which is mutually
beneficial to both parties."
“GCT definitely went ‘above and beyond’ to satisfy our requirements”

16. Case Study : Deloitte
A solution for issue management, its assignment and closure by the DCAA.
DCAA is responsible for performing all contract audits for the Department of Defense.
• Role based system
• Issue Management / Assignment / Closure
• An end to end audit trail is maintained at every
step in the tool
• Automatic reminder emails are sent periodically
to the concerned people
• Comprehensive reporting module including
capability to export reports to PDF and Excel
format
• Tree based structure for display and
management of issues

17. Case Study : Ernst & Young
An application for Ernst & Young India which helps in implementing Clause 49 compliance requirements.
• The tool supports an N level structure i.e. there
can be any level of hierarchy in terms of
locations and/or processes
• Document organizational & control owner
hierarchies
• Assess IT infrastructure requirements for the
work-flow
• Agreement on self-assessments with control
owners
• The system ensures that all activities are done
on quarterly basis
• Configurable approval levels for Survey,
Remediation and Design Certification

18. Case Study : Dell Inc.
Transport Management System for the call center of Dell.
The primary objective is the automation of “cost effective route planning process”.
• Zone wise route planning
• Automated duty slips generation for pick/drop
trips
• Planning Back-to-Back trips
• Tracking changes in schedule
• Graphical representation of shift schedules
• Log files maintenance for every data
transaction
• Various data reports on the basis of key
attributes

19. Case Study : Easy Viz
The first pan-European “virtual optician” which offers a large online catalog of optical products.
• Provides an extensive catalog of frames and a
standardized way of selecting them, trying them,
and purchase prescription/graduated spectacles
• Creation of a unique Try It On module where the
user can try the chosen frames and, once bought,
transmit such information to their specialists
• Provides a single platform for all countries thus
providing the same service for each population
while keeping in mind each country’s specificity
• A rich, fast and safe shopping experience for
end users

20. Case Study : The Wise Miser
An online travel portal that allows users to avail of an online search and booking facility; allowing the user
to compare fares from several different sources to arrive at the best deal.
• A rich, fast and safe interface for end users
• User friendly – users can easily search and
book flights / hotels
• The search can easily be modified
• Reduced search and transaction completion
time
• Allows travelers to search and compare all
airlines on one screen without numerous web
page refreshes

21. Case Study : Jbalington.com
Jbalington Financial is in the Judgment Recovery and Collection Business . They provide a free
consultation service and are one of the largest agents in Florida.
GrayCell Technologies Exports undertook a comprehensive
online marketing campaign for www.jbalington.com
involving both SEO including both on-page and off-page
solutions and PPC.
The results of the online campaign were:
• Better conversion through PPC
• Increase in ROI
• Higher rankings on the search engines for the keywords
• Increase in Organic traffic through search engines.

22. Case Study : Strasbaugh Financial
Strasbaugh Financial Advisory provides financial and investment management services with a special
emphasis on the Colorado Springs Area. GrayCell Technologies Exports devised a internet
Marketing campaign for www.strasbaughfinancial.com with focus on geo-targeted SEO.
The results of the online campaign were:
• Increase in Organic traffic
• Increase Brand Visibility
• Increase in Sales
• Higher rankings for the keywords
• Targeted traffic

23. Case Study : Click&Pledge Shopping Cart
A fully customizable shopping cart made in flash which offers the options to change its entire
layout dynamically.
• A rich, fast and safe shopping experience for end users.
• Options to change colors, images, texts, background, and
lots more.
• Provides a single platform for all countries thus providing
the same service for each population while keeping in mind
each country’s specificity.
• Allows the end users to buy products of their choice on one
screen without numerous web page refreshes.

24. Case Study : MoveforFREE
Site is an online locator service where users can search availability & can schedule their moves. Online
Confirmation module was designed for FREE move. For a specific metro area, availability of crews &
time slots is checked depending upon crew/time slot available as set by admin.
• 3 websites were included (customer/locator/admin site)
• A minimum of 3 test cases were executed on each site
• For (Crew X Time slot) availability checking,
three test case were 1x1, 2x1, 2x2
• 4+7+7=18 users were created for 1st , 2nd & 3rd test
case respectively
• A total of 18 users were created in executing 3 test
cases on one site.
• Total 18X3=54 users were created to check the entire
system for 3 websites
• Automation script was used to create 54 users

25. Our Partners

26. Current Activities
• GrayCell Technologies Exports has been audited for and awarded the ISO 9001: 2008
certification
• GrayCell Technologies Exports has become the first Certified Solutions Provider for Click and
Pledge – a supplier of Donor Management Solutions. GrayCell has utilized the Payment-as-a-
Service (PaaS) platform of Click and Pledge to develop a line of three product offerings including
Shopping Cart, Ticketing Widget and Flat Page.
• GrayCell has been following the CMMI Level 3 process improvement initiative that builds on and
extends the best practices of the CMMI which is also used as benchmark by large organizations in
evaluating the competitiveness of suppliers.
• GrayCell Technologies Exports is honored to develop and maintain Abhinav Bindra's personal
website. He is the first Indian to have won an individual Olympic gold medal in 108 years in the
2008 Beijing Olympic Games.
• GrayCell Technologies Exports has been assigned development task of building a social
community application which inspire other users for posting a prayer on various current news, for
his friends. User can motivate his friends to pray. He can set up wall of his goals and share
comments for what he did to change the world today. The social site is build using latest web 2.0
features and extensive use of AJAX and JQuery and JSON.
• GrayCell Technologies exports has been assigned the task of upgrading the current corporate
website built using DNN, with blogs, survey module, referral module . This also involves tweaking
a few current modules.
• GrayCell Technologies Exports is still receiving accolades for a Virtual Optician site that was
developed in the recent past. The Easyviz site has recently been felicitated with the Award of the
Best Idea 2008 given by Actualidad Economica.

27. Current Activities
• GrayCell Technologies Exports has been assigned to port a classic asp website to ASP.net 3.5
with a number of enhancements like adding wiki, blog and newsletter. We are using Screw Turn
wiki, .NET Blog Engine and Absolute News Manager. As a part of final requirements we will be
integrating 360 videos also. This site caters to real estate and travel market
• A team member of the GrayCell Internet Marketing Team has cleared the Google Adwords
Qualified Professional Exam . The division has bagged a large number of international clients in
various industries like Relocation, Judgment collection and recovery, MLM, CPA, Finance, Medical
admissions, Manufacturing and Sales , Social Networks etc.
• GrayCell Technologies Exports is maintaining a website for real estate where we are require to pull
the xml feed data from various feeds like RETS and other MLS system and to insert the data into
website database. In the same way we are also generating the XML feed from the website
database which we are supplying to Google base, yahoo real estate, vast and many more.
• GrayCell Technologies has bagged maintenance projects from:
– www.MoveforFree.com
– Intercontinental Grouping of Accountants and Lawyers
– Jubilant Organics Limited
– EFP Capital LLP
– Primary Care Premises Forum
– Tejees Studio
– One of the largest Video Analytics Software Vendors in U.S.A.

28. Our Membership Directory

29. Our Offices
Please visit www.graycelltech.com and contact us. We will respond within 24 hours.
Facility 1
1 India SCO-15, IIIrd Floor, Sector-17E, Chandigarh - 160017,
(Head Office) India.
Tel: +91-172-3252526, +91-172-3242527
Fax: +91-172-4668117
Cell: +91-9815111117
Email: info@graycelltech.com
Facility 2
SCO-11, IInd Floor, Sector-17E, Chandigarh - 160017,
India.
Tel: +91-172-3252526, +91-172-3242527
Fax: +91-172-4668117
Cell: +91-9815111117
Email: info@graycelltech.com
2 US Number +1-(703)-879-8787
3 UK Number +44-(020)-7193-7190

30. Thank You
www.graycelltech.com