The presentation presented by Joe Coles, Director of Product Management and Marketing for Amino at 2013's TV Connect exhibition.

1. Offering OTT
platforms alongside
closed premium
pay TV platforms
Joe Coles

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Eyeballs are moving
2

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A threat to Pay TV …
3
Source: TDG’s Winter 2013 study, Benchmarking the Connected Consumer, a survey of 2,000 US adult broadband users.
March 2013
“ … our research continues to show that the availability of alternative video sources is
weighing more heavily on consumer perceptions than many believe.”

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January 2013
Bouygues Telecom has
launched Live TV and VOD on
Android as well as Apple iPad
… or a great opportunity ?
4
Source: Various
December 2012
March 2013
January 2013
OTT means providers must
have multi-screen models to
retain and grow subscribers
Pyramid research
Feb 2013
Orange launches next-gen
Livebox Play to increase ARPU
Swisscom debuts Quing home
automation
March 2013
Intel promises box to transform
television
January 2013
HEVC will boost multi-screen
and Ultra HD
NBC Universal is in talks with
OTT platforms to provide a
full line-up of programming
AT&T moves from smartphone
to smart home
January 2013
Powerful next gen
SoCs & codecs
Content from anywhere
to more screens
New smart home
services

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Lessons from mobile
5
Voice phone
Voice services
SMS
Small screen
Feature phone
Mobile data services
Walled garden internet
Colour screen
Smartphone
Wi-Fi & mobile data
Apps
Touchscreen
Add new
subscribers
Reduce churn,
Increase data ARPU
New services, new
revenue streams
Evolution in device performance & UX

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Evolution of the IPTV STB
6
Home
Cloud
STB
• Interactive UI
• Video on Demand
• Picture-in-Picture
• PVR
High performance STB
• TV content from anywhere
• Apps on demand
• Multi-screen
• DLNA
• Remote recording
Home Media Gateway
• Home cloud
• Home network
• Gaming
• Video call
• Smart home hub
Tripleplay Service differentiation “Owning the home”
Evolution in device performance & UX

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High performance devices with web content
and apps increase ARPU and reduce churn
7
Pay TV operator
• Rogers says smartphone subs commit to multi-year contracts,
generate 2X ARPU plus lower churn than voice-only subs
• Smartphones drive O2 to hit contract high (52% of its base)
• Rising smartphone penetration reduces average churn rates to
2.3% from 2.4% in Europe
Mobile operator
• UPC Netherland sells 100,000 Horizon (Intel CE4200) subs
in five months
• Free Telecom added more Freebox (Intel CE4100) subs
(ARPU increases to €38 from €35.5)
• Virgin Media grow 1.3m TiVo subs in 2yrs (ARPU increases
to £48.8 from £47.5)
Source: MRG, Wireless Intelligence

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Secure TV apps
platform
The High performance STB
Stunning UX, TV content from anywhere to any screen
8
Stunning UX to
create “sticky”
service experience
Content delivery
from anywhere
without
compromise
Protected content
distribution across
multiple screens
$$$ - Attract/retain
high value customers
$$$ - Increase service
revenues
$$$ - Attract/retain
high value customers
$$$ - New services &
revenues

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The Home Media Gateway
Access, distribute and store any content around the home
Broadcast
Home gateway
STB/DVR
Console
Laptop
Powerline
Home “cloud” storage
Tablet
Wi-fi
OTT
Mobile
Superfast
broadband
Connected TV
PC

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Offering OTT alongside pay TV platforms
Summary
 Opportunity to extend pay TV services
• Widest choice of content
• Multiple screens
• Stunning UX
 Enabled by powerful next generation set-top boxes
• Increased CPU performance
• 3D graphics acceleration
• Software “virtualisation”
 Evidence of increased ARPU and reduced churn
10
DRMCA

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