Audience research focusing in target audiences and demographic preferences.

1. Audience Research
This screenshot is from
BoxofficeMojo, it shows us the top
ten grossing romantic comedies
from 1978 – present. From the chart
I can infer that My Big Fat Greek
Wedding was the most successful
romantic comedy, so far as it made
$241 million however it didn’t make
as much on the opening weekend
only $597,362 and was only
screened at 108 theatres.
This chart shows us the top ten
romantic comedies that made the
largest amount of money on the
opening weekend. Top of the chart
is Sex and the City which was
released in 2008, gained $57
million at the opening weekend.

2. This chart shows us the top
ranking genres that people go
to watch at cinemas. I can
infer that the most genre
from 1995-2012 is the
Comedy genre. The genre
that we have decided to
make our film opening of is
the 7th most watched genre,
as there are 528 and counting
films of that genre.
This chart gives us
the full
breakdown of the
types of films that
people enjoy
watching, showing
us the different
demographics and
social class. This
graph tells us that
37% of 1,978
people prefer to
watch romantic
comedies.
However I have
noticed that
Comedy is the
most watched
genre, 64% of
people watched it.
The rom-com genre is said to be watched by 61% of women under 35 years of age, 47% women aged
above 35 years of age. This data is vital to our research because it helps us get a better view of who
our target audience is. Therefore our filmopening must be aimed at people aged under 35 years of
age. I also found out that a low 16% of men aged under 35 watch rom-coms and 24% of men aged
above 35 prefer to watch rom-coms. So if we wanted to aim our rom-com to men aged above 35 we
should include a mature storyline that is realistic. Furthermore, 41% of the viewers were parents and

3. 39% weren’t. Moreover this graph also shows us which class watches the most rom-coms, 34% the
lowest class, 36% working class, 39% upper working class and 41% the middle class.
This pie chart shows us the percentage number of times that men and females attend the cinema.
The data shows us that men are very regular attenders of the cinema at 18% whereas only 8%
women are very regular attenders of the cinema. It also shows us the demographic that attend the
cinemas the most; 25-34 seem to be very regular goers whereas 45-54 and 55+ only 5% attend
cinemas very regularly. In addition after looking at this we know that females attend the cinema
more than men, so women would be a lot easier to target for our film opening.

4. 37% of the public has said that they would like to see more of films from the romantic comedy
genre, ranking it at the 9th most interested film. However it has been overthrown by the action
adventure genre which 55% of the public have voted to see more, this is probably because of the 3D
effects that are now available with most action/adventure films. The least popular is Gritty urban
gangster, this is probably because there is a low demographic of young people, so they are likely to
be out-voted by adults (25+).
By Aminatta Sylva 12H