2. The magazine
This Is Africa is an award-winning title examining Africa’s
evolving relationship with the rest of the world. It is the
first title to put the continent into a global perspective
and look at how new relationships are developing across
the spheres of business, policy and development.
This Is Africa helps to inform senior politicians and
business people who are actively engaging with the
continent through high level interviews, commentary
and analysis from Africa and around the world.
For those companies that understand the strategic
importance of Africa to their future business, This Is Africa
is an indispensable source of business information for the
continent – it also provides high level networking and
sponsorship opportunities through its conferences and
bespoke events.
2
3. Editorial themes
The fast-changing relationships that African countries are
forging with other regions and countries of the world are at
the heart of our editorial focus.
We make sense of the trends that are reshaping international
affairs. Together with countries such as China, India and
Brazil, these emerging markets have established themselves
as central actors in Africa. How will their political and
economic engagement shape the continent’s role in world ACCESS IN-DEPTH ANALYSIS
affairs? How will Europe and the USA, bogged down by This Is Africa’s ability to consistently At the core of This Is Africa’s coverage
economic crisis, respond to these new challengers? provide its readers with commentary lies our unrivalled depth and insight into
and analysis from leading African and the trends that are defining Africa’s role
Against sluggish growth in developed markets, Africa’s international political and business in the 21st century. We drill down and
figures is one of our strongest assets. explain the drivers behind the rapid
commercial potential is being increasingly recognised by These have included African heads of acceleration of engagement between
international business. FDI to the region is forecast to hit $150bn government such as former Nigerian the world’s major emerging markets and
by 2015. With investment soaring, what is the role of the private President Olesegun Obasanjo, Ivorian Africa; the role of the Brics in reshaping
sector in shaping Africa’s economies in the 21st century? President Alassane Ouattara and Sierra economies and politics on the continent;
Leonean President Ernest Bai Koroma; and the strategic response from more
as well as European Trade Commissioner established partners in the West.
Through unrivalled access, we speak to influential African Karel De Gucht; Kofi Annan; and UK
figures, as well as global business leaders, policy makers, Secretary of State Andrew Mitchell.
We have access to leaders like Bill Mills,
academics and thought leaders to answer these questions.
CEO for the EMEA region at Citigroup
In 2012, interviews and contributed articles included former and Xavier Rolet, CEO of the London
Brazilian President Luiz Inácio Lula da Silva, Nigerian Central Stock Exchange Group. This Is Africa is
Bank Governor Lamido Sanusi, Kofi Annan, Graça Machel, a name that world leaders trust.
Liberian President Ellen Johnson Sirleaf, Gordon Brown and
UN Secretary General Ban Ki-moon.
3
4. Editorial themes
SPECIAL REPORTS BUSINESS POLICY DEVELOPMENT
This Is Africa regularly produces As economic crisis continues to grip Few factors shape the business While Africa’s commercial potential
special reports that cover a broad developed economies, Africa is fast landscape more than the policy is rapidly transforming the region’s
range of themes and sectors. In 2012 becoming a strategically important asset environment and nowhere is political economic landscape, development
we produced a supplement for the for global companies that are moving context more important than in Africa, continues to be an important part of
Annual Meeting of the World Economic from speculative short-term dealmaking where many of the frameworks that are its growth story. Yet the old models
Forum. We also produced Access+ to long-term investment. This Is Africa taken for granted in OECD markets are of aid and development assistance
a special report on the current state covers the most important sectors still being developed. Understanding its are being challenged by emerging
of education in Africa and Transforming shaping the African business landscape policy landscape is key to harnessing donors with new approaches. In
Value Chains a special report on today. From ICT to financial services, the vast commercial opportunity of the addition, the power of the private
unlocking Africa's agriculture potential. tourism and aviation we offer in-depth continent. Through unrivalled access to sector has prompted international
analysis into the pillars of economic decision makers This Is Africa helps our development actors to develop new
activity on the continent. We also readers make sense of this complex strategies to leverage public resources
provide our readers with insight on policy environment. to drive economic growth. This Is
the sectors of tomorrow, covering Africa’s coverage is at the cutting edge
consumer markets and commercial of development practise, helping our
agriculture, which are set to become readers understand the changing
instrumental drivers of growth. face of development assistance.
4
5. Themes for 2013
BUSINESS SOME OF THE MAJOR THEMES FOR 2013
Event distribution
- Africa as a strategic investment destination - World Economic Forum Africa
- Doing business amid global uncertainty - Infrastructure This Is Africa distributes
- Commercial opportunities in a changing world
- Adapting technology for developing markets
- UN General Assembly an additional 15,000
- Governance and Institution Building
- IMF and World Bank Group annual meeting
magazines each year
POLICY - Innovation and Social Enterprise across approximately
- Africa’s role in a multi-polar world - Gender and Equality 25 industry events around
- Building new partnerships in a shifting international order - Agribusiness the world, reaching key
- Mapping the centres of power in the 21st century - Davos
- Political development after the Arab Spring - The Beyond Business Sustainability Awards
decision makers in
international business.
DEVELOPMENT
- The private sector as the engine of development These events include large meetings
- The complementary approach of emerging partners across mining, energy, investment,
- Beyond business towards sustainable growth business, international development,
- Does Africa still need aid? health, banking, agriculture, ICT and
- Managing development budgets in a global recession climate change.
The audience at these events consist
In 2013 This Is Africa will continue to strengthen its coverage of CEOs, Government Officials,
of the African business and policy landscape through the Finance Ministers, Central Bank
launching of new products and editorial themes. Governors, Analysts, Fund Managers,
Merchant Bankers, Lawyers, Business
First and foremost, we will continue to provide our readers Leaders and Policy Makers.
with insightful analysis and commentary that has allowed the
magazine to establish itself as a trusted source of information.
5
6. This Is Africa reports
This Is Africa produces reports in several different formats. Report costs:
As a guide, the costs for
THEMATIC REPORTS:
a report are as follows:
These tend to coincide with large conferences and events and usually have multiple
sponsors. In the past they have included World Economic Forum Africa, the UN
General Assembly, the COP17 Climate Change Conference in Durban and the UN 6 pages
Millennium Development Goal Review Summit. Content mixes pieces contributed by £35,000 €44,000 $54,000
experts in relevant sectors and editorial written by This Is Africa.
12 pages
RESEARCH REPORTS:
£45,000 €56,000 $72,000
This Is Africa also undertakes proprietary research which is then prepared into an
editorial report using the headline findings. Specially packaged with our own
infographics, they provide a weightier product that is ideal for launching initiatives 24 pages
that influence our readership. An example of this is the 2012 Africa Learning £65,000 €81,000 $104,000
Barometer, developed in partnership with the Center for Universal Education at the
Brookings Institution .
UPCOMING REPORTS:
Thematic and research reports scheduled for 2013 include:
- Agriculture as a tool for economic development, in partnership with the Rockefeller
Foundation
- Investing in post-conflict states, in partnership with IFC
- The Africa Sustainability Barometer: The first region-wide assessment of
sustainable business practice on the continent, developed in partnership with the
UN Global Compact
- The Investor readiness survey and benchmark: Developed in partnership with FTSE
COUNTRY REPORTS:
These focus on investment opportunities in African countries. The content is written
independently by This Is Africa and may have one or multiple sponsors.
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7. Events and conferences from This Is Africa
This Is Africa has a full service events and conferences
facility with global reach. Our events attract high level
speakers and delegates and are packaged with content
from This Is Africa's editorial staff.
We work in a number of different formats including full day
conferences, half day briefings and seminars, workshops
and roadshows as well as tailored roundtables. In addition
we are able to offer receptions, breakfasts, lunch and
dinner gatherings that are hosted by This Is Africa and FT
Conferences and Events in association with a main sponsor.
Depending on the format we can also integrate multimedia
presentations through thisisafricaonline.com as well as
sponsored section write ups in the print version of This
is Africa.
Please contact us regarding the type of event format that
you need and the costs associated with them.
7
8. Print readership and circulation
This Is Africa’s print Global circulation
circulation reflects the
growing significance of
Africa in all parts of the
world. Our geographical 23%
distribution attracts readers
where there is a demand
for more knowledge 10%
Europe
about the continent and
its relevance to them. 24% Middle 18%
East
Global audience 25%
Americas Asia
20,000 Africa
Readership
BUSINESS 40% Readership by job function
GOVERNMENT 30% 25% 24% 20% 20% 11%
INSTITUTIONAL
INVESTORS 20%
NGOs 10% Senior
government
Consultants and
intermediaries
C-Suite Director
of Policy
Institutional
investors
officials 8
9. Rates: ThisisAfricaonline.com
Thisisafricaonline.com is your key online resource for a targeted, high-value audience comprised LEADERBOARD 728 X 90 MAX SIZE: 80KB
of leading figures in business, government and education who have a strong interest in Africa
within a global context.
You will benefit from a truly global platform, with regular visitors from over 190 countries. As well MPU 300 X 250
as in-depth feature articles, the website also has exclusive video interviews, downloadable MAX SIZE: 80KB
reports, web only pieces and a three year archive.
RIBBON 336 X 60
The new site has a registration policy which enables us to identify and understand our audience
in even greater depth. This gives you the flexibility to target your prime audience and ensures
you reach most influential decision makers focusing on Africa today.
ONLINE RATES (CPM)
£ $ € SIZE (pixels)
LEADERBOARD 6,500 10,400 8,130 728 x 90
MPU 3,000 4,800 3,752 300 x 250
DOUBLE MPU 5,000 8,000 6,254 300 x 600
DOUBLE MPU
RIBBON 1,500 2,400 1,876 336 x 60 300 X 600
E-NEWSLETTER SPONSORSHIP 3,000 4,800 3,752 468 x 60 MAX SIZE: 80KB
E-TARGETING – please contact us for further details.
TECHNICAL SPECIFICATIONS
• Please use the following actionscript on the • We only allow one clickTag to be able to serve the creative from our server.
"Invisible button" within the Flash :
• Do not embed the landing url in the SWF file. Landing URL must be provided separately
on (release){
to be able to count clicks.
getURL(_level0.clickTag,"_blank");
}
• Please cap the looping into 3 (max).
This code must be used for the button that clicks to the link.
• Size must not exceed 30kb.
• Please can the creative be published in Flash Player 8, Actionscript version 2.0.
We are unable to use creatives published in a version higher than the above. • Please provide a back-up gif file.
9
10. Online readership
Online visitors’ geographic distribution Monthly impressions
43,000+
May 2012
40%
24% Reach Senior, Influential
Decision Makers
38%
North Europe 9%
of our registered users
America are in senior positions of
Asia Vice President or above
26%
1%
Visitors by industry type
Africa
Rest of Education
the world Other
11%
14%
Non-profit
11%
41% 23%
Banking International
and finance business
10
11. Rates: The magazine
PRINT: DISPLAY RATECARD TECHNICAL SPECIFICATIONS
£ $ € FORMATS
FULL PAGE 11,500 18,400 14,385 Hi res PDF – all fonts and pictures embedded. All images must be converted to CMYK (not RGB).
Note that special Pantone colours must be matched out of four colour process.
OUTSIDE BACK COVER 13,500 21,600 16,885
INSIDE BACK COVER 12,000 19,200 15,010 TRANSFER
INSIDE FRONT COVER 12,500 20,000 15,635 We have an FTP/Internet Gateway facility: http://internetgateway.wamnet.com/
DOUBLE PAGE SPREAD 18,500 29,600 23,140 For further details, email: teresa.newham@ft.com
1/2 PAGE 6,950 11,120 8,694
If emailing your advert ensure that all large files are zipped.
1/3 PAGE STRIP 3,950 6,320 4,940
INSERTS* 8,950 14,320 11,195
*Loose inserts under 20gsm, global run of 25,000
PRINT: ADVERT AND LOOSE INSERT SPECIFICATIONS (mm)
TYPE TRIM BLEED
FULL PAGE 245 x 185 270 x 205 276 x 211
DPS 245 x 380 270 x 410 276 x 416
1/2 PAGE HORIZONTAL 118 x 182
1/2 PAGE DPS 118 x 380
11
12. Contact us
PUBLISHER EDITOR
Simon Blackmore Lanre Akinola
+44 (0)20 7775 6332 +44 (0)20 7775 6861
simon.blackmore@ft.com lanre.akinola@ft.com
ASSOCIATE PUBLISHERS SENIOR REPORTER
Amina Aziz Adam Green
+44 207 873 4736 +44 (0)20 7775 6322
amina.aziz@ft.com adam.green@ft.com
Charlotte Lloyd REPORTER
+34 682 736 571 Eleanor Whitehead
charlotte.lloyd@ft.com +44 (0)20 7775 6843
eleanor.whitehead@ft.com
www.thisisafricaonline.com
Follow us on Twitter @FT_ThisIsAfrica
Published by
The Financial Times Ltd
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London SE1 9HL
