There are four basic types of search intent: informational, navigational, commercial, and transactional. To achieve high search rankings, content should be optimized based on three Cs - content type, format, and angle. Analyzing existing search engine results pages is key to understanding what content attributes and strategies are rewarding for a given query.

1. How to Optimizing For
User Search Intent
Keyword to rank higher
in Google
Your main goal should be to
consistently improve your efforts, as this
will be noticed and rewarded by Google
@seo_rankdose

2. There are Four Basic Types
of Search Intent:
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Informational
Navigational
Commercial
Transactional

3. Informational - Searchers want to
learn something.
Navigational - Searchers are looking
for a specific website.
Commercial - Searchers Considering
making a purchase.
Transactional - Searchers want to buy
something.
General Guidelines:
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4. What type of page is it?
What is the content like?
What do searchers value?
Analyze your Competitors
Look at the search results and assess what
already ranks.
Review the SERPs
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5. Three Cs of Search Intent
To achieve a high
ranking, it is essential to
cater the user's search
intent.
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Content Type
Content Format
Content Angle

6. Content Type
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This refers to the dominant “type” of
content in the search results and is usually
one of the following:
Blog post
Video
Product page
Category page
Landing page

7. Content Format
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This refers to the dominant “format” of the
top-ranking pages. Typically, content
format applies to blog posts.
Some Example Include:
“How-to” guides
Step-by-step tutorials
List posts
Comparisons

8. Content Angle
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The content angle refers to the unique
selling point of the top-ranking posts and
pages. It provides insight into what
searchers value when doing this particular
search.
Some Example Angle:
“2023”
the best products in the current year

9. The Key to Successful Content
Creation is Analyzing SERPs.
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Understand why they rank.
It's not just about keywords.
Understand your audience, analyze the
SERPs, and adapt.
Adapt and improve upon their
strategies.
Dive deep into the top 10 results.

10. Looking to
improve search
intent? Give this
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