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COMM 412: Communication and Social Movements




                                 Summer, 2012 (May 16-June 26)
                                        1:00-4:50 MW
                                           ASC 223

Instructor:    Dr. Randy Lake
Office:        ASC 206C
Phone:         (213) 740-3946
Email:         rlake@usc.edu (NOTE: This is the most efficient way to reach me. I check my email
               regularly during the weekday. However, weekends and evenings are much more
               sporadic so, if you email me at these times, please do not expect an immediate reply.)
Hours:         TBA, and by appointment

Course Objectives and Description:
This course is designed to promote a rhetorical and historical understanding of social movements in
recent history. We will examine communication’s role in seeking social change, including: the issues
of power, organization, and audience that advocates confront; the strategies employed to attract
members, generate support, gain media attention, combat counter-movements, and influence
institutions; and the role of new media in emerging networked movements. Because they have so
profoundly influenced both scholars of movement rhetoric and subsequent movements for change,
the American social movements of the 1960s (including the various ethnic and civil rights, anti-war,
feminist, and countercultural movements) will ground our exploration of more recent movements,
both here and abroad (e.g., the anti-nuclear, animal rights, and environmental movements, the Green
Revolution in Iran; the ousting of Slobodan Miloševiæ in Serbia and Hosni Mubarak in Egypt; Arab
Spring; the Tea Party; and Occupy).

Readings:
‘     Charles C. Euchner, Extraordinary Politics: How Protest and Dissent are Changing
      American Democracy (Boulder: Westview, 1996)
‘     Edward P. Morgan, The '60s Experience: Hard Lessons About Modern America
      (Philadelphia: Temple UP, 1991)
‘     Judith Clavir Albert and Stewart Edward Albert, eds. The Sixties Papers: Documents of a
      Rebellious Decade (New York: Praeger, 1984)
‘     Other readings (which I will make available to you) as assigned
The readings for this class will be challenging, and it is important that you keep up with them. When
you read, take notes in the book (if it belongs to you!) and/or on paper. Note words or concepts that
you don’t understand, mark passages that are unclear, summarize the main points of the reading,
and come to class prepared to ask questions.

Class Format:
Our primary mode will be directed discussion and collaborative learning. I will lecture sometimes,
but I generally will not lecture directly over the assigned readings. However, you will be held
accountable for these readings (and other materials presented in class) by your participation grade
and by the exam. I expect you to have completed the reading for each class before class begins, and
to be prepared to contribute questions and comments to our discussions. I understand the temptation
to wait until after class to do the reading, in the hope that I will have told you what is (and isn’t)
important, but avoid this temptation: If you do, your understanding, performance on the exam, and
course grade all will suffer.

Blackboard:
There is a course website, located at http://blackboard.usc.edu. This website will be an important
place for posting information relevant to the class, additional readings and materials, and so on. You
are just as responsible for material posted to this website as you are for material presented in class.

Assignments:
‘     Participation: 15%. Extremely important; you will be graded on both quantity and quality.
‘     Article Reports (2): 15% each. Reports on scholarly articles that examine the movements
      we’re covering; I will provide a list of potential articles. Each report will include a written
      summary (one- to two-page outline) and an oral (ten-minute) presentation. They will be
      graded on comprehension and effective explanation to the class. All articles are potential
      fodder for final exam questions.
‘     Movement Reports: 25%. You will develop and present a report on one of the movements
      we’re covering, including historical materials (such as timelines, key events and figures),
      rhetorical materials (such as key speeches, documents, flyers, and videos that illustrate the
      movement’s strategies in building support, as well as media portrayals of the movement),
      analysis of the movement’s effectiveness, and a bibliography of resources for further study.
      Your presentation should include visual aids (i.e., Powerpoint) and handouts. This can be an
      individual or small group project. NOTE: a more detailed explanation of this assignment
      will be forthcoming.
‘     Final Examination: 30%. A comprehensive, open-book, take-home exam. Precise format to
      be determined, but at least a significant part, if not all, will consist of essay questions.
All assignments must be the original work of the student and may not have been submitted or used
in any other course.

Written Work:
Spelling and grammatical correctness are fundamental requirements of all written work (including
outlines, handouts, Powerpoint slides, and the final exam). Writing also will be evaluated according
to college-level standards of organization, clarity, gender-neutral language, and conformity to MLA
style guidelines (7th edition). Remember that spell-checking is not the same as proofreading; you
need to do both. Work with errors will receive a lower grade than otherwise might have been
achieved, and cannot be rewritten for credit.

Attendance:
We have only eleven classes; thus, each class is the equivalent of more than a week of a normal
semester. For this reason, attendance is very important. You are expected to be present, and any
absence for any reason may lower your course grade (not just your participation grade); excessive
absences may even cause you to fail the course. Because arriving late and leaving early are very
disruptive, they will be counted as absences. Because cell phones are equally disruptive, please turn
them off or leave them at home, or you may be asked to leave and marked absent for the day.
Exceptions to this policy will be granted only rarely, for extremely good reasons, and on an
individual basis only.

Because everyone is expected to be present at every class, every student is responsible for being
aware of all announcements and other instructions. I will not sympathize with the excuse that “I
didn’t know” because “I wasn’t here the day you said . . .”.

Late Work:
Turning in work late is strongly discouraged; you will only hurt yourself by getting behind. Late
work may be penalized as much as one-third of a letter grade for each day (not class meeting) late
(including weekends). Oral presentations cannot be made up or rescheduled; missing them will
result in an “F”.

Academic Integrity:
The Annenberg School for Communication is committed to upholding the University’s academic
integrity code as detailed in the SCampus guide. It is the policy of the School of Communication to
report all violations of the code. Any serious violation or pattern of violations of the academic
integrity code will result in the student's expulsion from the Communication major or minor.

If you have any doubts about what is and is not an academic integrity violation, please check with
me. The University presumes that you will be familiar with its standards and policies, and
–should you be found to have committed a violation–ignorance of these standards and policies
will not be accepted as an excuse.

Disabilities:
Any student requesting academic accommodations based on a disability is required to register with
Disability Services and Programs (DSP) each semester. A letter of verification for approved
accommodations can be obtained from DSP. Please be sure that the letter is delivered to me as early
in the semester as possible. DSP is located in STU 301 and is open 8:30 a.m. - 5:00 p.m., Monday
through Friday. DSP’s phone number is (213) 740-0776.

Tentative Daily Syllabus:

                                   UNDER CONSTRUCTION

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Communication and Social Movements

  • 1. COMM 412: Communication and Social Movements Summer, 2012 (May 16-June 26) 1:00-4:50 MW ASC 223 Instructor: Dr. Randy Lake Office: ASC 206C Phone: (213) 740-3946 Email: rlake@usc.edu (NOTE: This is the most efficient way to reach me. I check my email regularly during the weekday. However, weekends and evenings are much more sporadic so, if you email me at these times, please do not expect an immediate reply.) Hours: TBA, and by appointment Course Objectives and Description: This course is designed to promote a rhetorical and historical understanding of social movements in recent history. We will examine communication’s role in seeking social change, including: the issues of power, organization, and audience that advocates confront; the strategies employed to attract members, generate support, gain media attention, combat counter-movements, and influence institutions; and the role of new media in emerging networked movements. Because they have so profoundly influenced both scholars of movement rhetoric and subsequent movements for change, the American social movements of the 1960s (including the various ethnic and civil rights, anti-war, feminist, and countercultural movements) will ground our exploration of more recent movements, both here and abroad (e.g., the anti-nuclear, animal rights, and environmental movements, the Green Revolution in Iran; the ousting of Slobodan Miloševiæ in Serbia and Hosni Mubarak in Egypt; Arab Spring; the Tea Party; and Occupy). Readings: ‘ Charles C. Euchner, Extraordinary Politics: How Protest and Dissent are Changing American Democracy (Boulder: Westview, 1996) ‘ Edward P. Morgan, The '60s Experience: Hard Lessons About Modern America (Philadelphia: Temple UP, 1991) ‘ Judith Clavir Albert and Stewart Edward Albert, eds. The Sixties Papers: Documents of a Rebellious Decade (New York: Praeger, 1984) ‘ Other readings (which I will make available to you) as assigned
  • 2. The readings for this class will be challenging, and it is important that you keep up with them. When you read, take notes in the book (if it belongs to you!) and/or on paper. Note words or concepts that you don’t understand, mark passages that are unclear, summarize the main points of the reading, and come to class prepared to ask questions. Class Format: Our primary mode will be directed discussion and collaborative learning. I will lecture sometimes, but I generally will not lecture directly over the assigned readings. However, you will be held accountable for these readings (and other materials presented in class) by your participation grade and by the exam. I expect you to have completed the reading for each class before class begins, and to be prepared to contribute questions and comments to our discussions. I understand the temptation to wait until after class to do the reading, in the hope that I will have told you what is (and isn’t) important, but avoid this temptation: If you do, your understanding, performance on the exam, and course grade all will suffer. Blackboard: There is a course website, located at http://blackboard.usc.edu. This website will be an important place for posting information relevant to the class, additional readings and materials, and so on. You are just as responsible for material posted to this website as you are for material presented in class. Assignments: ‘ Participation: 15%. Extremely important; you will be graded on both quantity and quality. ‘ Article Reports (2): 15% each. Reports on scholarly articles that examine the movements we’re covering; I will provide a list of potential articles. Each report will include a written summary (one- to two-page outline) and an oral (ten-minute) presentation. They will be graded on comprehension and effective explanation to the class. All articles are potential fodder for final exam questions. ‘ Movement Reports: 25%. You will develop and present a report on one of the movements we’re covering, including historical materials (such as timelines, key events and figures), rhetorical materials (such as key speeches, documents, flyers, and videos that illustrate the movement’s strategies in building support, as well as media portrayals of the movement), analysis of the movement’s effectiveness, and a bibliography of resources for further study. Your presentation should include visual aids (i.e., Powerpoint) and handouts. This can be an individual or small group project. NOTE: a more detailed explanation of this assignment will be forthcoming. ‘ Final Examination: 30%. A comprehensive, open-book, take-home exam. Precise format to be determined, but at least a significant part, if not all, will consist of essay questions.
  • 3. All assignments must be the original work of the student and may not have been submitted or used in any other course. Written Work: Spelling and grammatical correctness are fundamental requirements of all written work (including outlines, handouts, Powerpoint slides, and the final exam). Writing also will be evaluated according to college-level standards of organization, clarity, gender-neutral language, and conformity to MLA style guidelines (7th edition). Remember that spell-checking is not the same as proofreading; you need to do both. Work with errors will receive a lower grade than otherwise might have been achieved, and cannot be rewritten for credit. Attendance: We have only eleven classes; thus, each class is the equivalent of more than a week of a normal semester. For this reason, attendance is very important. You are expected to be present, and any absence for any reason may lower your course grade (not just your participation grade); excessive absences may even cause you to fail the course. Because arriving late and leaving early are very disruptive, they will be counted as absences. Because cell phones are equally disruptive, please turn them off or leave them at home, or you may be asked to leave and marked absent for the day. Exceptions to this policy will be granted only rarely, for extremely good reasons, and on an individual basis only. Because everyone is expected to be present at every class, every student is responsible for being aware of all announcements and other instructions. I will not sympathize with the excuse that “I didn’t know” because “I wasn’t here the day you said . . .”. Late Work: Turning in work late is strongly discouraged; you will only hurt yourself by getting behind. Late work may be penalized as much as one-third of a letter grade for each day (not class meeting) late (including weekends). Oral presentations cannot be made up or rescheduled; missing them will result in an “F”. Academic Integrity: The Annenberg School for Communication is committed to upholding the University’s academic integrity code as detailed in the SCampus guide. It is the policy of the School of Communication to report all violations of the code. Any serious violation or pattern of violations of the academic integrity code will result in the student's expulsion from the Communication major or minor. If you have any doubts about what is and is not an academic integrity violation, please check with me. The University presumes that you will be familiar with its standards and policies, and –should you be found to have committed a violation–ignorance of these standards and policies will not be accepted as an excuse. Disabilities: Any student requesting academic accommodations based on a disability is required to register with Disability Services and Programs (DSP) each semester. A letter of verification for approved accommodations can be obtained from DSP. Please be sure that the letter is delivered to me as early
  • 4. in the semester as possible. DSP is located in STU 301 and is open 8:30 a.m. - 5:00 p.m., Monday through Friday. DSP’s phone number is (213) 740-0776. Tentative Daily Syllabus: UNDER CONSTRUCTION