Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities.Contact, communicate, engage, drive trials and retain your consumers with an enhanced ROI driven plan for the youth consumer.

1. “We have a passion for creating great consumer
conversations. We know that in a good
conversation every one can get their point across.
Brands included”
Brief Snapshot

2. Youth @ I cafes – Shared Computing is My space
eCommerce
I’m a PHONE junkie I chat
My copy AVATAR, I’m social FB,
goes every where Twitter, G+
with me that’s
my movie
I’m a movie buff
read all reviews
online
I’m a shopaholic
I’m on Pre Paid
I spend 45
minutes+ a day
on the net
390 million social
networking users
I browse on Firefox I GOOGLE
I Game, Online everything
I Buy Shoes
online
I’m corporate honcho
in the making online deals

3. Access Pattern
Tata Consultancy Services,2010

4. Buying
Debating
Bloggin Chatting
g
Creating
Selling
Viewing Discussin
g
Tagging Networkin
g
Uploading
Playing
Vodcastin Listenin
g g
Downloadin
g
Podcasting
Talking
Writing Searching
Readin
g
What Are they doing Online @ icafes?

5. ALSO!
They are Listening, Talking, Engaging
Making up their minds
&
Trying stuff that’s cool

6. Number Pulse
People
Places
1.9 lac Youth Daily
Ages 15-35 Personalities
3000 cafes
SEC A, B+ 50+ top Indian cities the Largest buyer of
45 Mins average time Youth Locations everything from
spent online mobiles to
Near campuses, Motorbikes, Apparels
youth hangouts, to LCD’s, brimming
hotspots with Impulse
purchase and
eCommerce
Youth, the Largest buyer of everything from mobiles to Motorbikes,
Apparels to LCD’s, brimming with Impulse purchase and eCommerce the
segment is fast going global. With an average time spent of 45 mins per
consumer our set of 3000+ youth I cafes cater to a daily captive audience
of 19 Lac Global Indians every day across 50+ cities.

7. They are consuming! – Youth & brands
They are
spending on on
mobile phones
(39.6%), food
(22.6%) and
clothes (22.6%).
Then come
movies (6.2%),
personal
grooming
(4.6%), gifts
(1.5%),
boyfriend/girlfri
end (1.1%) with
liquor (0.7%)
and sports and
gym (0.7%)
coming in with
least spending
percentage.
*Hindustan times youth survey 2011

8. Engagement Strategy…
Prompt
Inform
Trials
Entertain Convert RETAIN
Reward
Engage

9. @Icafes
Café Branding
PC Branding
Online
Engagement
Product Demos
Product Trials
CTA +
Feedback
Consumer
Aquisition

10. The BEST FITS

11. Recently @ i-cafes

12. Your Audience?
Reach us at
strategist@pulpstrategy.com

13. The information in this presentation is
confidential and may be legally privileged. It
is intended solely for the addressee. Access
to this information, creative and or any ideas
here in by anyone else is unauthorized.
When addressed to our clients any opinions
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may be unlawful unless authorized in writing
by Pulp Strategy Communications Pvt Ltd.
© 2011 Pulp Strategy Communications Pvt Ltd. All rights reserved.