2. How to become a pop star
The first thing needed is cleaver
management, they will mould the artist
into the perfect pop star. Four elements
that help this on the way is;
Well placed news stories
Famous relationships
Attendance at premiers, parties and
awards evenings
Features in magazines
3. Beyoncé is a pop star that possesses all these elements.
Beyoncé and husband Jay-Z.
Jay-Z is one of the biggest
influential rappers in the music
industry owning his own record
label, managing multiple artist
within the industry, clothing line,
line of alcoholic drinks, clubs
etc. This is great for Beyoncé as
when she hasn’t got any new
music out people are still talking
about her and her relationship
so she is still circulating in the
media and behind spoken
about.
Beyoncé sitting front row at the Grammys (left) with there husband and famous
friends, Justin Timberlake and wife. This allows her to be on TV without really
doing much. Also her walking the red carpet and opportunity for her photo and
possibly a short interview with her again this is a chance for her to make the
press by doing very little, this will allow her to be in multiple magazines talking
about her fashion choice of the evening, who she attended with and what she
spoke about in her shot interview again all these things not related to her music.
Beyoncé also regularly appears on the front of magazine
covers, advertising her on a regular basis. Even if you
don’t purchase the magazine you are still likely to see
the magazine on the shelf in a shop when passing or
possibly looking for another magazine. So without even
realising or wanting to you have the image of Beyoncé in
your mind.
4. Stars as construction
The majority of celebrities are constructed, they are
made into a fake image of what the producers
managers and label wants them to be. They may
be represented as real people that are exactly like
the everyday person with real emotions and
feelings, however they are not they are constructed
to make money.
From a young age Beyoncé has been constructed
to be persevered the way we want to see her. She
started as a young girl in a girl group, that loved
working in the group and seemed like she would
never leave her ‘sisters’. However one she got a
little older and they realised she could make money
on her own she was constructed into a completely
different person. Within the girl group she was
shown as a very independent woman, having so
much respect for women and creating songs which
were against men such as; independent woman,
bug a boo and bills bills bills. They decided they
didn’t want this image for Beyoncé anymore so she
was moulded into a solo artist with a different sound
in her music with many song talking positively about
men for example; crazy in love, dangerously in
love, baby boy.
She was given a lot more sex appeal to show she’s
older and mature now and not a little girl.
Beyoncé
5. Industry and audience
This is an image of Beyoncé in her girl group girls tyme (image 1), they attempted to get a record deal but failed,
they were then taken by another label re-modelled, there names changed to ‘Destiny’s Child’ and given some sex
appeal (image 2). There label; Columbia Records continued to work them matching there outfits, making Beyoncé
the lead singer and performer of the group and moulding them to become the biggest girl group of all time.
1
3
1
4
2
6
5
Beyoncé then had the perfect platform for her to become the ‘perfect’ pop star. However here record label
continued to work her how they wanted her making her have a very high sex appeal to appeal to the male
audience and not only the female audience.(image 6) even combining American football with a sexy outfit to make
sure she widens her audience so the label gets the maximum amount of money out of her.
6. Ideology & Culture
Beyoncé uses her website as a way to advertise
things to her fans almost as a commentary to her
fans. She will post things to do with charity to get
all her fans involved. As she has such a big
following this will help the charity's and give
Beyoncé a good reputation. He website also
allows fan on comment on what she has posted
and allows them to re-post it on social media
websites such as twitter and facebook.
7. Character and Personality
Beyoncé's character and personality shows that she is
a beautiful woman with the perfect figure, a typical
stereotype of what a female pop star should be like.
She is also giving the personality of a lovely kin
person as she does multiple things for charity and t
help the community. This is done so you feel she is an
amazing woman and she is giving back, seeing her do
this is making you like her more as you feel she's
helping.
8. Analysis
Without Robert dyers star image there is strong chance that many
celebrities wouldn't be able to reach the position they are in. This could
apply to Beyoncé too if she didn’t give to charity or she wasn’t slim and
pretty, she may not have the successes she has, people will most likely not
interested in her and they will put there attention into another celebrity that
is following Robert Dyers theory instead.
