1. SAP Solutions on AWS
Steven Jones, AWS
Willian Herreira, SAP

2. Agenda
Explore the SAP/AWS Partnership
Which SAP Solutions are certified use on AWS
How does AWS enable SAP solutions?
• Sizing
• Disaster Recovery
• Rapid Deployments
• Improve Time-to-Market
• Save significant Costs
• Enable your customers
Explore real customer examples
Where do you go from here?

3. What are Businesses Running on AWS?
Business Applications Oracle, SAP, Microsoft, IBM
Line-of-Business Applications
Digital Media Distribution
Web Applications Gaming, Social Media
Media Sharing
Big Data & Analytics for Consumer Web
High Performance Genome Sequencing
Computing Large Scale Batch Processing
Backup & Recovery
Disaster Recovery & Disaster Recovery
Archive Archive

4. Hundreds of Thousands of Customers in 190 Countries

6. SAP Solutions Certified for Production on AWS
SAP Solutions
SAP BusinessObjects business intelligence solutions
SAP Rapid Deployment Solutions
SAP Business All-in-One solutions New!
SAP Afaria version 7 or higher New!
SAP Note 1656099 - SAP on AWS: Supported products, platforms and landscapes

7. SAP Certified for Productive Use
Operating Systems
Redhat Enterprise Linux (RHEL) 6 or higher
SUSE Linux Enterprise Server (SLES) 11 or higher
Windows Server 2008 R2 New!
Database Platforms
SAP MaxDB™ 7.8 or later
DB2 Version 9.7 or higher
Microsoft SQL Server 2008 R2 New!

8. What Can I Do With SAP on AWS
That I Couldn’t Do Before?

9. SAP Peak
Quick Sizer Demand?
Sizing
Growth? SAPS

10. Size Your Infrastructure in Real Time
Infrastructure
Cost $ Pay Only for What You Use!
Large Customer
Capital Dissatisfaction
Expenditure
Predicted
Demand
Opportunity
Traditional
Cost
Hardware
Wastage
Actual
Demand
Cloud
Elasticity
time

11. Merrifield Garden Centers
Background:
Merrifield Garden Center, one of the largest and
most complete garden nurseries in the US with
over 750 employees needed an ERP solution to
manage inventory, purchasing and accounts.
The Challenge:
A new SAP Business All-In-One ERP customer
Limited IT resources
Needed a fully managed solution
Seasonal Demand “Our IT operations were simply not keeping pace with
the rapid growth of our business,” said Bryan Moore IT
Merrifield’s Approach: Director at Merrifield Garden Center. “Running our
Outsource in order to stay out of the IT business SAP Business All-in-One solution on AWS, with
Had SAP Partner, Protera, implement and systems integrator Savantis and managed services
operate SAP A1 on AWS provider Protera, provided dependable infrastructure
Use the cloud as a utility computing and offered an affordable solution that enhanced
environment
security and the flexibility needed to scale up and
Leveraged multi-datacenter infrastructure at no
additional cost scale down during seasonal demand swings.”

12. Disaster Recovery

13. Background:
Viskase® is a worldwide leader in the supply
of cellulose, fibrous and plastic casings.
Viskase® manages a global sales and
distribution network that reaches virtually
every country of the world.
The Challenge:
Better SLA’s for system up-time, Disaster
Recovery, and telecommunications
Lack of DR solution for critical ERP environment
Required an infrastructure that would support a
global user base for both primary and DR sites SAP Landscape
Limited technical SAP experts in-house for
7x24x365 support SAP ERP on Windows
Oracle 9.2
Approach:
600GB Database
Continue hosting production in traditional data
center 600 users globally
Leverage the AWS cloud platform for DR
services, operated by SAP partner Protera

14. Viskase – SAP DR on AWS Platform
Protera
Primary SAP
systems
Results
Cloud Speed of implementation
SAN
SAN
SAN Subnets
Router
SAN
VPN Gateway
VM
VM
VM
VM
Reliability
Protera Data
Economic Savings
Center
(Miami)
Isolated D/R
failover site (AWS
resources)
Amazon
VPC Subnets
Secure VPN
Viskase Connections over VPN Router
Office the Internet Gateway
(Chicago) AWS
Secure VPN US-EAST
Connection
(IPSEC) Region
(Virginia)
Customer’s
Network

15. Log Shipping every 5 minutes
SAP EC2
Replicated
System Instance
DB Data

16. Rapid Provisioning of Additional SAP Environments
Replicated EC2
Oracle Instance DB
Data
New
EC2
Instance
SAP
Application

17. Rapid Prototyping and
Proof of Concept projects

18. SAP Rapid Deployment Solutions (RDS)
Run Better, Faster
Willian Herreira
Julho de 2012

19. Soluções de Rápida Implementação – Ideia
Central
Metodologia do Projeto
Algumas ofertas do Portfolio

20. RDS – Qual é a ideia central?
VS.

21. O que as empresas mais precisam…
EFICIENCIA
INOVAÇÃO

22. Economia de tempo e custos com Modelos de Entrega
de Projetos Industrializados
0 10 20 30 40 50 60 70 80 90 100
Projetos Business
Prep Realização Testes Go-live
Tradicionais Blueprint
Pelo menos 40% do tempo
RDS e esforços reduzidos
comparados com escopos
Início Realização Go-Live similares de projetos
tradicionais
Blueprint Realização Testes
■ Escopo Fixo ■ Melhores Práticas já configuradas e documentadas ■ Templates de Casos de Testes
■ Business Blueprint pronto para uso ■ Entrega de Configurações através de transportes e ■ Template de Suporte Operacional
■ Processos de Melhores Práticas BC Sets
■ Documentação e Suporte Operacional disponível
Operational

23. RDS – Lista de materiais
 Business configuration checks
 Download links in software download center
Software 

License material number
Archiving documentation
 Dashboards
 Forms
 Building-block configuration guides
 Building-block descriptions
 Business Functions
 Configuration activities
 Execution activities
Conteúdo de
 Master data procedures
 BC Sets
Implantação  eCATTs
 Roles
 List of all the Software Required
 Process descriptions
 SAP Solution Manager template
 Business process Documentation
 Test plans and scripts
 Consultant delivery guide
 Delivery acceptance criteria and signoff
Serviço  Delivery model - roles and responsibilities
 Pre-delivery requirements and checklist
 Scoping questionnaire
 Service WBS, schedule, and effort estimation
 Statement of work
 Master service description
 Service one-pager
 Executive package overview
 One-pager
Capacitação  Package detail presentation
 Package overview presentation
 Package presentation recordings
 Process-flow documents and recordings

24. Algumas ofertas do portfolio de
RDS

25. Duração do Projeto (Semanas)
Portfolio RDS : Linha de CRM *Variações dependem do escopo
NEW = Lançados no Q3 de 2012
NEW
Installation/Preparation 8-10 Webchannel para vendas B2B
Applications
Práticas mais aplicadas para gestão de
CRM Sales Service CRM NEW
10-14 11 ordens de compra no B2B
and Marketing Gestão de Serviços
Solução preconfigurada para gestão e 7+ Business Communication Management
CRM – Vendas, Marketing e Serviços abertura de chamados, recloamações e
retornos Solução de Call Center integrada com o SAP
CRM
Aplicativos de produtividade para vendas
Mobility
8 SAP CRM RDS for Mobile Sales 8 Mobility Apps and Infrastructure • Notificação de Ordem de Venda
Acesse informações do ECC usando • Clientes e contatos
Equipe seu time de vendas com uma
aplicativos de vendas usando a plataforma • Disponibilidade de Material
solução de CRM móvel
de mobilidade SAP • Status da ordem de vendas
Technology
Database &
10+ Migração de Dados para CRM 5 Segmentação de Clientes com HANA 5+ Analise de Pipeline com HANA
Migração de dados do sistema legado para o Acelere a criação de grupos de clientes alvo Visibilidade de oportunidades em tempo real
SAP CRM rápido, com baixo risco e preço com grandes massas de informação e eleboração de relatórios pesados.
acessível Relatórios Operacionais com HANA-
8+ CRM Analytics w HANA 6
Vendas / Dashboard
Análise de grandes massas de dado com o Decisões em tempo real com base nos
BW usando HANA relatórios em tempo real do ECC
Cloud Analytics
15 CRM Analytics Net Margin Analysis NEW NEW
Sentiment Intelligence
Analyze Sales data from SAP CRM via Provide insight into net margin and to help with Combinação estruturada de dados não
dashboards and easy reports. target high-value customers with the optimal estruturados para medir a percepção do
product mixes to improve margin. mercado sobre a marca.
Cloud-based for RDS
Inicie a implementação na nuvem e migre
para uma plataforma local.

26. Exemplo de uso do RDS : First Energy
Regularizando a gestão com RDS
 Caminho suave para regularização das necessidades do negócio
>  Ganho de tempo e redução de custos, redução dos riscos trabalhando com o fabricante do software
 Os investimentos aconteceram respeitando as demais prioridades da empresa.
Projetos Pendentes
License 
Services 
CRM Release 2 – Marketing
CRM – Gestão de Contratos
CRM Enhancements
 $900K


Data Migration Services (T&M)
CRM & BCM RDS Licenses
CRM & BCM RDS Services SUP Install/Config (CDP/Sybase)
Additional Services (T&M) Sybase/Afaria License
1 ANO

27. Duração do Projeto (Semanas)
Portfolio RDS: Compras e Fornecedores *Variações dependem do escopo
NEW = Lançados no Q3 de 2012
SRM RDS for Self-Service 12 Engineered service for SAP
Installation/Preparation
10
Procurement
6-11 RDS for Operational Sourcing
Sourcing/CLM (on premise or cloud)
Applications
Executar busca estratégica, RFx, atividades
Acompanha as melhores práticas de de negociação viculadas e integradas a Gestão de contratos com fornecedores
operações de compras. operação de comprars.
7 Engineered service for SAP Supplier 10 Engineered service for enhanced Supplier
Lifecycle Management Collaboration
Cadastramento de fornecedores, qualificação, Colaboração con fornecedores, ponto de
preparação, classificação e distribuição. venda eletrônico, aviso de envio e Notas
8
Database & Mobility
Mobility Apps and Infrastructure
Acesse informações do ECC usando SAP Productivity Apps
aplicativos de vendas usando a plataforma • Aprovação de compras
de mobilidade SAP
Technology
NEW ERP Operational reporting
10+ Data Migration for ERP
with HANA
Migrar os dados mais antigos ao SAP ERP Decisões em tempo real com base nos
mais rapidamente, com um preço acessível e relatórios em tempo real do ECC
com baixo risco
Analytics
10
RDS for Spend Performance Management
Monitoramento de despesas e
acompanhamento dos KPI
Cloud
Cloud-based Quick-start for RDS
Inicie a implementação na nuvem e migre
para uma plataforma local.

28. Improve Agility & Time-to-
Market

29. Consider SAP Installation Projects..
Hardware sizing Software Downloads
Hardware procurement Database Installation
Network Planning SAP System installation
Storage Planning SP/EhpX installation
Rack/Stack Base configuration
Burn-in Enhancement Activation
Installation Planning Custom Code

30. Amazon Machine AWS
Image (AMI) CloudFormation
Significant reduction
in time for
+ = deployments from
weeks to minutes with
consistency,
repeatability, &
• Software • Landscape reliability
Installations configuration
• Best practices • Network layout
• Configuration • Security Policies
• … • …

31. SAP HANA & Sybase Unwired Platforms on AWS
Ready to use/pre-configured HANA or SUP
developer environments with a few clicks
Incorporated installation best practices from SAP
No SAP license costs
Ability to scale from one instance size to another
as development/testing requirements change
SCN Community-based support

33. SAP on the AWS Marketplace
SAP BusinessObjects business intelligence
solutions
• Can be purchased directly on AWS Marketplace
• Customers billed for a monthly subscription and for
hourly usage
• Support offerings available through SAP certified
partner Decision First Technologies
SAP Afaria Mobile Device Management
• Fully configured Afaria 7 server
• Customers can use existing licenses (BYOL).
• Customers without licenses can receive a license
that enables a 30-day free trial.

34. Reduce TCO

35. AWS Enables Lower TCO for SAP Environments
Industry research finds that running SAP applications on AWS
provides infrastructure cost savings of up to 69% compared to the
same solution on-premises.
VMS AG TCO study

36. Problem Solution Benefits
Known availability issues Migrated Microsoft Reduced time-to-market by
in the primary datacenter SharePoint production to reducing server provisioning
time from 5 weeks to 2 days
AWS
Santa Monica datacenter
Lessened environmental
ran out of capacity Deployed SAP ERP Dev demands with power & cooling
& Test environments on
Cost and complexity of AWS Freed up IT resources that
building a new are now focused on solving
datacenter were Ready to move SAP business problems
prohibitive ERP production to AWS
Saved an estimated $1M+
over three years since starting
with AWS in 2010.

37. Provide Value to the
Customer

38. Emergency Medicine Business Intelligence (EMBI)
Background
Emergency Medicine Business Intelligence (EMBI) provides
HIPAA compliant analytic tools for hospital emergency
departments to monitor productivity, utilization and patient care.
The Challenge: “Cloud computing allows hospitals the ability to
Limited IT resources buy mission critical software and hardware as a
Need for greater scalability service instead of trying to manage demand
internally,” said Scott Richards, CEO at EMBI.
Needed ability to manage costs by turning capital expenses into
variable operating expenses.
“Deploying SAP Business Objects BI solutions
on AWS, with solution provider Decision First
Technologies, allows us to leverage industry-
EMBI’s Approach: leading business intelligence toolsets to provide
Development of the solution involved use of Microsoft SQL Server our customers web-based, on-demand, key
2008 R2 Standard and SAP BusinessObjects. performance metrics they need to manage their
Leveraged implementation partner Decision First Technologies operations and business. With these solutions
our emergency department clients are able to
SAP Business Objects “out-of–the-box” analytics dashboard and
key performance metrics solution monitors and benchmarks every focus on providing a higher level of service to
aspect of a hospital’s emergency department (ED). This includes their customers.”
patient care, turn-around times, productivity, utilization,
satisfaction, revenue cycle, and risk.
Twelve hospital emergency departments live on their
platform.

39. SAP Uses AWS Internally
Cloud Usage at SAP - Posted by Frank Stienhans on Sep 30, 2011
“More and more I hear that
the significant
infrastructure cost saving
is actually less interesting
compared to the
empowerment of our user
base. Counting minutes
instead of weeks.”

40. Next Steps
It’s time to build your cloud strategy for SAP
Launch a test drive/demo environment
• SAP Afaria @
• SAP HANA @ http://developers.sap.com -> SAP HANA
• SUP @ https://developers.sap.com -> SAP Mobility
Set up a proof of concept/sandbox environment
Contact us: sap-sales@amazon.com

41. Large Partner Ecosystem
System Integrators Independent Software Vendors

42. SAP Related Resources on AWS
http://aws.amazon.com/sap
 Case Studies
 Whitepapers
 SAP Notes
 Support Information
 Service Providers

43. Thank You!