Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. Whether you are a start-up who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of web services at zero upfront costs which are available with a few clicks and within minutes. Join this webinar to learn more about the benefits of Cloud Computing and: - The history of AWS and how a global online retailer got into cloud computing - The concepts of utility computing and elasticity and why these are important to a cost-effective, scalable and reliable IT architecture - The AWS service portfolio and the global footprint on which it is delivered - The value proposition of the AWS Cloud - Use cases to help you relate cloud based infrastructure to your own needs - Busting the myths around cloud computing - No prior experience is necessary, so join us for an overview of the AWS cloud services, and a discussion on how cloud computing can help accelerate innovation in your company.

1. AWS
101
Introduc/on
to
Cloud
Compu/ng
with
AWS
Markku
Lepistö
-­‐
Technology
Evangelist
@markkulepisto

2. Housekeeping
•
•
•
•
Presentation runs ~45mins
Post Questions Online
Q&A at the end
Reminder – Fill in the survey!

3. Agenda
•
•
•
•
•
Introduction to AWS
Benefits of using AWS
AWS Services
Typical Use Cases
How Are Companies Getting Started with AWS

4. INTRODUCTION TO AWS

5. AWS
provides
broad
and
deep
services
to
support
any
cloud
workload
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database

6. AWS
Pace
of
Innova:on
280
New
Service
Announcements
&
Updates
159
82
48
61
24
2008
2009
2010
2011
2012
2013

7. AWS
Global
Infrastructure
10 Regions
25 Availability Zones
51 Edge Locations

8. Trusted
by
Enterprises
Around
the
World

9. Used
by
Government
Agencies
&
Educa:onal
Ins:tu:ons
Worldwide

10. Announcing
the
2014
Premier
Tier
Partners

11. BENEFITS OF USING AWS

12. Architected
for
Enterprise
Security
Requirements
Cer/fica/ons
and
accredita/ons
for
workloads
that
maNer
AWS
CloudTrail
-­‐
AWS
API
call
logging
for
governance
&
compliance
Log
and
review
user
ac/vity
Stores
data
in
S3,
or
archive
to
Glacier

13. Lower
Costs
with
AWS
Up-­‐Front
and
Increase
Savings
as
Your
Usage
Grows
2
1
Replace
up-­‐front
capital
expense
with
low
variable
cost
Economies
of
scale
allow
us
to
con:nually
lower
costs
3
Pricing
model
choice
to
support
variable
&
stable
workloads
4
Save
more
money
as
you
grow
bigger
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
40 Price
Reductions
On-demand
Tiered Pricing
Reserved
Volume Discounts
Spot
“Average of 400 servers
replaced per customer”
Custom Pricing

14. Many Purchase Options to Support Different Needs
Free Tier
On-Demand
Reserved
Spot
Dedicated
Get Started on AWS
with free usage & no
commitment
Pay for compute
capacity by the hour
with no long-term
commitments
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
Good for Initial
evaluation
Ideal for Development &
Test
Ideal for baseline
workloads
Ideal for Test scenarios,
Simulations
For highly sensitive or
compliance related
workloads

15. Increased
agility
has
become
the
#1
reason
businesses
use
the
AWS
cloud

16. Companies
Can’t
Afford
to
be
Slow
Old World:
Infrastructure in Weeks
AWS:
Infrastructure in Minutes
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Everything changes with this kind of agility

17. A
culture
of
Innova:on:
Experiment
OWen
&
Fail
without
Risk
On-Premises
$ Millions
Nearly $0
Experiment Infrequently
Experiment Often
Failure is expensive
Fail quickly at a low cost
Less Innovation
More Innovation

18. AWS SERVICES

19. Deployment &
Management
Deployment & Management
AWS
Global
Infrastructure
BeanStalk
CloudWatch
OpsWork
Cloud
Formation
CloudTrail
IAM
Support
Federation
Interaction
Application Services
Web Console
AWS
Global
Infrastructure
SES
SNS
Elastic
Transcoder
SQS
CloudSearch
Databases
Foundation
Services
Human Interaction
Identity & Access
RDS
Dynamo
WorkSpaces
AppStream
Analytics
ElastiCache
RedShift
Compute
EC2
SWF
API
Application
Services
Monitoring
EMR
DataPipeline
Content Delivery
Kinesis
Storage
S3
Regions
EBS
Glacier
Command Line
Libraries, SDK’s
CloudFront
Networking
Storage
Gateway
VPC
Direct
Connect
Availability Zones
ELB
Route53
Edge Locations

20. Compute Services
Amazon EC2
Auto Scaling
Elastic Load
Balancing
Elastic Virtual servers
in the cloud
Automated scaling
of EC2 capacity
Dynamic traffic
distribution
EC2
Actual

21. Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud
AWS DirectConnect
Amazon Route 53
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.
Availability
Zone A
Availability
Zone B

22. Storage Services
Amazon EBS
Amazon S3
Amazon Glacier
AWS Storage Gateway
Block storage for use
with Amazon EC2
Internet scale
storage via API
Storage for archiving
and backup
Integrates on-premises
IT and AWS storage
S3,
Glacier
EBS
Images
Videos
Files
Binaries
Snapshots
Images
Videos
Files
Binaries
Snapshots

23. Database Services
Amazon RDS
Amazon
DynamoDB
Amazon
ElastiCache
Managed relational
database service
Managed NoSQL
database service
In-Memory Caching
Service
DBA

24. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Amazon Redshift
Hosted Hadoop
framework
Move data among AWS
services and onpremises data sources
Petabyte-scale data
warehouse service

25. Application Services
Amazon CloudFront
Amazon
CloudSearch
Amazon Elastic
Transcoder
distribute content
globally
Managed search
service
Video transcoding
in the cloud

26. Deployment & Administration
Amazon
CloudWatch
Monitor resources
AWS IAM (Identity
& Access Mgmt)
Manage users,
groups &
permissions
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Dev-Ops framework
for application lifecycle
management
Templates to deploy
& manage
Automate resource
management
Web App
Enterprise
App
Database

27. TYPICAL USE CASES

28. Web,
Mobile,
and
Social
Apps
Web
and
Mobile
Apps
on
AWS
Amazon
AppStream
-­‐
Flexible,
interac/ve
applica/on
streaming
service
for
any
device
Captures
user
input
to
send
back
to
the
cloud
Responsive
and
consistent
experience
across
devices

29. Big Data
AWS
BIG
DATA
PORTFOLIO
COLLECT
STORE
Direct
Connect
S3
Import
Export
DynamoDB
ANALYZE
EMR
EC2
SHARE
S3
RedshiW
Data
Pipeline
Glacier
Amazon
Kinesis
-­‐
Fully-managed service for real time processing
of streaming data, at any scale

30. Enterprise
Applica:ons
Amazon
RDS
for
Oracle
provides
managed
Oracle
database
deployments
•
Oracle
Applica/ons
are
fully
supported
on
AWS
•
Oracle
licenses
owned
by
customers
are
fully
portable
to
AWS
•
•
AWS
is
an
SAP-­‐cer/fied
Global
Cloud
Services
Partner
and
Global
Technology
Partner
•
Full,
licensed
Windows
Server
OS
on
AWS
•
•
Easily
install
services
that
you
know
-­‐
AD,
SCOM,
SQL,
Exchange,
SharePoint
•
Use
your
exis/ng
MS
licenses
on
AWS
using
BYOL
Most
SAP
products
are
now
cer/fied
for
produc/on
deployment
on
AWS

31. Disaster
Recovery
AWS
DR
Scenarios
Backup
and
Restore
Pilot
Light
for
Simple
Recovery
into
AWS
Warm
Standby
Solu/on
Mul/-­‐site
Solu/on
Amazon
RDS
–
Cross
Region
Read
Replicas
Improved
disaster
recovery
opera/ons.
Readable
copies
for
cross-­‐region
applica/ons.
Easy
migra/on
between
regions

32. HOW ARE COMPANIES GETTING
STARTED WITH AWS?

33. Strategy
1:
Cloud
for
Development
&
Test
Environments
SAP
Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

34. Strategy
2:
Build
New
Apps
in
the
Cloud
Faster to build
Financial
record
archiving
Global
deals
engine
Product
Prototyping
&
Design
Hotel
booking
engine
Easier to manage
Video
streaming
App
streaming
Firmware
upgrades
Less expensive to run
Distributed
architectures
for high availability
Clinical
trial
simula:ons
Global
web
proper:es
Audience
management
&
crea:ve
design
Biological
data
research
SIM
card
credit
News
distribu:on
Mobile
games

35. Strategy
3:
Use
Cloud
to
Make
On-­‐Premises
Apps
Beder
App
1
Analy:cs
App
2
App
3
…
Corporate
Data Centers
App
N
Elastic Map
Reduce
Amazon
Redshift
AWS
Storage
Gateway
Backup
Amazon S3

36. Strategy
3:
Use
Cloud
to
Make
On-­‐Premises
Apps
Beder
Big Data Analytics
Oracle Databases
Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

37. Strategy
4:
Cloud
Apps
that
Integrate
with
On-­‐Premises
Apps
AWS serves
application
content & data
Hybrid
App
On-Premises
Data Centers
Integration to
Samsung
data centers
for financial
transactions

38. Strategy
5:
Migrate
Exis:ng
Apps
to
the
Cloud
1/3 of servers
migrated to AWS
App
On-Premises
Data Centers
Migrated 500 web
properties in 5
months
Migrated clinical
trials simulations
platform
Saved
£1.5 Million
New product web
sites live in 2 days
vs. 2 weeks
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs

39. Strategy
6:
All
In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

40. Next steps…
• Sign up for an AWS account at aws.amazon.com
• Take advantage of the Free Tier
• Start experimenting!
AWS

41. Thank
you
Markku
Lepistö
-­‐
Technology
Evangelist
@markkulepisto

42. Q&A

43. Your
feedback
is
important
Please
complete
the
Survey!
What’s
good,
what’s
not
What
you
want
to
see
at
these
events
What
you
want
AWS
to
deliver
for
you