AWS Summit 2014 Brisbane - Breakout 6 Many IT professionals are using Amazon Web Services (AWS) to deploy, scale and manage fully supported Microsoft Windows Server workloads and Windows Server applications such as SharePoint Server, SQL Server, and Microsoft Exchange Server that are fully supported on the AWS Cloud. Attend this session to find out - How to determine your licensing strategy in the cloud - Modernizing your Windows 2003 Servers applications before End of Support - AWS .net benefits and services and many more

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Microsoft Workloads on AWS
Bonnie Donovan,
Amazon Web Services

2. AWS Relationship with Microsoft
• AWS committed to delivering the best experience for
Microsoft customers
• Member of the Microsoft Partner Network
• AWS has Achieved gold level in the Hosting Competency
• AWS has a Service Provider License Agreement (SPLA)
partner
• Customers running Microsoft workloads are supported

3. Windows Workloads on AWS
Your Solutions at Your Scale Powered by AWS

4. Why customers use AWS for Microsoft Workloads
Time
Scalability
Cost
Flexibility
• Save time and gain agility by reducing the time required to provision infrastructure from
months or weeks to minutes
• As their SharePoint environment grows, they can expand to meet demand
• SharePoint 2013 requires additional hardware capacity to run compared to previous versions
• Avoid up-front capital expenses and paying only for resources they use
• With license mobility they can leverage their existing investment into their Microsoft licenses
• Configure and customize your SharePoint and Exchange environment
• Leverage 3rd party applications and add-ons

5. On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
Many Purchase Models to Support
Different Needs
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
For committed
utilization
Spot
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
For time-insensitive or
transient workloads
Dedicated
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For highly sensitive or
compliance related
workloads
Free Tier
Free usage & no
commitment with up to
750 hours per month for
instances running
Microsoft Windows
Server 2012
For POCs and
getting started
2/20/2014 Amazon Web Services,

6. Microsoft Cloud Licensing
• Windows Server Licenses
– Regardless if you have Software Assurance (SA) or not, you
cannot use your existing Windows Server License to run in a
Public or Private Cloud.
– Your Windows Server license only covers on premise servers.

7. Microsoft Platform on AWS
• Partnership to support running
Windows Server-based workloads on
AWS
• Amazon Machine Images (AMIs) with
Windows Server and SQL Server today
that were jointly developed by
Microsoft and AWS
• SharePoint Server, SQL Server, Lync,
Dynamics, RDS, Exchange and other
Microsoft server products can be
licensed to run on AWS
Microsoft “License Mobility through Software Assurance” gives Microsoft Volume
Licensing customers the flexibility to deploy Windows Server applications with
active Software Assurance (SA) on Amazon Web Services.
Two licensing models:
• Windows Server
• SQL Server Standard
Pay-as-you-go – AMI
pricing includes
software
• SQL Server Enterprise
• SharePoint Server
• Other qualifying Microsoft Windows Server
products*
BYOL – use existing
licenses on AWS
*General info on AWS and License Mobility for a variety of MS server products:
http://aws.amazon.com/windows/mslicensemobility/
Detail on AWS and License Mobility with SQL Server:
http://aws.amazon.com/windows/mslicensemobility/sql/

8. Over 20 Windows + SQL AMIs to Choose from
• Windows Server 2012, R2
• Windows Server 2012 + SQL
2012/14 Standard, Web & Express
• Windows Server 2008
• Windows Server 2008 + SQL 2012
Standard, Web & Express
• Windows Server 2008 + SQL 2008
Standard, Web & Express
• Other Windows/SQL based AMIs….
• 7 Windows OS versions, in up to
19 languages
• 11 SQL Server versions/editions
8
http://aws.amazon.com/windows/amis

9. Window and .NET Developer Center
One stop for all tools, documentation, scripts, videos, and sample code to help you
run .NET on the AWS Cloud
http://aws.amazon.com/net/
9
Develop
Design, Build, and Run .NET on
AWS
• AWS SDK for .NET
• AWS Toolkit for Microsoft Visual
Studio
• .NET container for deploying on
AWS Elastic Beanstalk
Manage
Automate and Scale Windows
on AWS
• AWS Tools for Windows
PowerShell
Connect
Get connected and join the
community of developers
running Windows
and .NET on AWS
• Community Forum
• AWS on Github
Learn
Expand and Explore the
possibility for .NET on AWS
• Links to valuable articles
• Sample code to download

10. Reference Architectures

11. Dole runs Microsoft SharePoint in AWS
AWS really helps us increase
operational efficiency and so far,
saved us at least $350,000.
Chris Romes
Sr. Director of Engineering
Substantial increase in efficiency and reliability
SharePoint instances can be added in minutes
Supports globally distributed BI and mobile applications

12. Options for Running SQL Server on AWS
SQL Server on Amazon EC2
" License Included or (BYOL)
" Use provided AMIs or install on EC2
(same licensing)
" Full SQL setup, tools, administration, etc.
" User will need to do all the work such as
EBS configuration/tuning, Patch
management, DR (snapshots, recovery),
HA setup and Maintenance
Amazon Relational Database Service – SQL
" License Included – SQL Express, Web, Standard or
BYOL – Standard, Enterprise
" Fully managed RDBMS service
" Automated maintenance, patch management
" Built-in DR – Automated backup & recovery
" EBS tuned – up to 30,000 IOPS using PIOPS EBS
" Support for SQL Agent & Tuning Advisor
" Diagnostics, CloudWatch metrics
" Tune engine parameters
" No shell, super user, or direct file system access

13. Ideomed runs Microsoft SQL in AWS
"Our first release targeted children
with asthma. While we had high
hopes for Abriiz, we were astounded
to see an 85% reduction in
emergency room visits.”
Keith Brophy, CEO
Scalability, security, HIPAA compliant and agility of using tools like SQL Server on AWS
Supports globally distributed BI and mobile applications

14. Countdown to 14 July 2015 …
• 49 weeks away
• End of extended support
– Windows Server 2003
– Windows Server 2003 R2
If XP is a guide, a large number of organizations
will not be ready…

15. Windows Server OS platform
• Industry Analysts say:
• 70-75% of the servers in F5000 are Windows Servers
• Windows Server 2003:
• 20 million in production today
• Survey says - 220 F1000 IT responses
• Only 24% have a WS2003 remediation plan
• 75% want to, or are considering, migrating to the cloud

16. What does “End of Extended Support” mean?
• No more patches and updates without a custom
support agreement
– Vulnerabilities in web servers running IIS on Windows Server
2003 will no longer be patched
– Vulnerabilities in other internet-facing services (e.g. DNS) no
longer patched
– Services and applications hosted on Windows Server 2003,
even if supported, become more vulnerable
• You can still get support, but it will be expensive
16

17. Why are Customers still using 2003?
• Windows Server 2003 released April 24 2003
• Windows Server 2003 R2 released December 6
2005
• Why are customers still running an 11 year old OS?
– It just worked
– Didn’t prioritize migration
– Didn’t have a need to upgrade
– Customer are not aware of that End of Support is coming
17

18. How big is the problem?
• Greater than 20 million servers running
Windows Server 2003 in December 2013
18

19. Let’s Do the Math
In some organizations, 30-50% of servers (or more) are running Windows
Server 2003
• If you have:
– 1000 servers running Windows Server 2003
– If they migrate 3 applications every weekday
– 50 weeks x 5 days= 250 days
– 250 days x 3 = 750 applications
You will miss the end of support deadline!

20. Measure Twice & Cut Once
• Assess migration candidates
• Importance of Application / Service
– Number of users
– Business Impact
• Complexity of Migration
– Migration tool or path?
– New version of application required?
– Application data
– Configuration data
• Plan your migration carefully
• Test your migration plan

21. Gaining Migration Expertise
• Learn by doing
• Each workload has its own gotchas
• Start with the “Meat and Potatoes” workloads first
– If you start with the most complex workloads, you’ll delay the
easy stuff
– Always good to get a few runs on the board
– Allows your team to build momentum
21

22. Migration Showstoppers
• An application that runs on Windows Server 2003
doesn’t run on Windows Servers 2012/R2
• Unusual Hardware connected to servers
• You may be unable to migrate some workloads
– Migrate everything you can and then come back to deal with what
you can’t migrate
– Minimize the number of remaining Windows Server 2003
22

23. Why AWS for modernization?
AWS Resources for the Win 2003 Migration scenarios
• Rehost:
– Applications migrate easily
• Replace:
– Decommissioned applications can be stored in the cloud for audit
purposes while you only pay if you run the application
• Rebuild/Rewrite:
– Sandbox environment for dev and test
– Robust environment for .Net SDK, Visual Studio plug-in, PowerShell
Scripts, SQL Server etc.

24. Tools to Help with Windows
2003 Migration

25. Cloudamize

26. AppZero migration – Disrupt the status quo
Application extracted on demand from
source machine (datacenter or cloud) to target machine (cloud)
App migration
Source
Destination

27. Enterprise Application Migration
AppZero does for apps what VMs do for machines
VAA
AppZero extracts existing enterprise applications and packages them into VAAs that can be
provisioned and run natively on any OS, machine or cloud, fast.
Source Machine Destination Machine
Extract
Copy & Run
Dissolve
& install
Discover

28. Today’s migration options
• Manual installation/scripting
– Often the only way to get applications onto a hosted service (until now)
– Very labor intensive, expensive, and takes a long time
• Virtual Machines (P2V or V2V)
– Requires manual remediation of hostname/IP in the application
– Does not address different OS migration
– Does not address different security, back-up, monitoring migrations
– Slow to migrate; VAA 10 to 100 times smaller/faster to move
– MSP and PaaS destinations only want the app/middleware
• AppZero’s extraction, transformation and rehosting
– App migration is more flexible; change OS, security, monitoring, etc.
– Fastest way to move enterprise applications (minutes vs. days)
– De-risk migrating production applications to the cloud
Good
Better
Best!

29. 2/20/2014
Test Drive – Try it now for Free!
SharePoint 2013
BIG IP for SharePoint
SharePoint PM tools
SQL Server AlwaysOn
SQL Developer Lab
Exchange 2013 HA
Exchange Server 2013
Metalogix Archive Manager
The Test Drive program enables customers to quickly and easily explore the benefits of
using Microsoft server software on AWS. Developed by APN Consulting and Technology
partners, these labs are provided free of charge for demonstrational purposes. Each Test
Drive lab includes up to 5 hours of complimentary AWS server time.
http://aws.amazon.com/testdrive/microsoft/

30. Summary
• Leverage your existing investment in your Microsoft
products
• Develop a migration plan
– Understand the tools that can assist your migrations
– Migrate easy workloads first
– Migrate difficult workloads later
– If you don’t beat the clock, attempt to minimize exposure
• Going forward: develop a Server OS Lifecycle plan
30

31. Next Steps
• Visit the Microsoft pages on the AWS website to get the latest
announcements, case studies, white papers, or other information on
SharePoint on AWS:
– http://aws.amazon.com/microsoft
– http://aws.amazon.com/sharepoint
• Visit the Windows detail page for more information on pricing for
Windows on AWS:
– http://aws.amazon.com/windows
• Email any questions to microsoft@amazon.com

32. Expand your skills with AWS
Certification
aws.amazon.com/certification
Exams
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technical expertise with
the AWS platform
On-Demand
Resources
aws.amazon.com/training/
self-paced-labs
Videos & Labs
Get hands-on practice
working with AWS
technologies in a live
environment
aws.amazon.com/training
Instructor-Led
Courses
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Expand your technical
expertise to design, deploy,
and operate scalable,
efficient applications on AWS