This document provides an overview of Amazon Web Services (AWS). It begins with a high-level introduction to AWS and why organizations are adopting cloud computing on AWS. It then provides a 1,000 foot view of the various compute, storage, database, analytics and application services available in the AWS toolbox. Finally, it addresses some top questions people have when first approaching AWS.

1. What is AWS?

2. An overview of what AWS is and why people are adopting it
A 1,000 foot view of the services available in the toolbox
A look at top questions people have when approaching AWS
What is AWS?

3. Consumer Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered customers
in over 190 countries

4. Deep experience in building
and operating global web
scale systems
About Amazon Web
Services
?
…get into cloud computing?
How did Amazon…

5. AWS Mission
Enable businesses and developers to
use web services* to build scalable,
sophisticated applications.
*What people now call “the cloud”

7. Not excess capacity!

8. Poweringthe Most Popular Internet Businesses

9. Trustedby Enterprises

10. Each day AWS adds the equivalent server
capacity to power Amazon when it was a
global, $5B enterprise

11. Each day AWS adds the equivalent server
capacity to power Amazon when it was a
global, $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003

12. Over 2 Trillions
1.1M peak transactions per second
Objects in S3

13. EMR Jobs
5.5 M clusters
launched since May 2010

14. Innovation on behalf of our customers:
158 new features and services in 11months of 2012

15. Utility computing

16. Utility computing
On demand Pay as you go
Uniform Available

17. On demand Pay as you go
Uniform Available
Utility computing

18. Utility computing

19. Compute
Storage
Security
Scaling
Database
Networking
Monitoring
Messaging
Workflow
DNS
Load Balancing
BackupCDN
On demand Pay as you go
Uniform Available
Utility computing

20. Why are customers adopting cloud computing?

21. Why are customers adopting cloud computing?
Variable expense Replace capital expenditure with variable expense

22. Why are customers adopting cloud computing?
Variable expense
On-premise
vs
$0 to get started
Pay as you go
Replace capital expenditure with variable expense
Capital investment &
physical installation

23. Why are customers adopting cloud computing?
Variable expense Replace capital expenditure with variable expense
Source IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
Average of 400 servers replaced
per customer

24. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?

25. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
Saved $34m
on SmartHub
application
10’s of millions of $
saved with first 12 apps
migrated to AWS
50% reduction
in analytics
costs

26. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
$3.01M
$0.90M
Source IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
70% lower 5 year
TCO per app
On-premise AWS

27. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
Reduced
Prices
More
Customers
More AWS
Usage
More Infra-
structure
Economies
of Scale
Lower
Costs

28. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
Reduced
Prices
More
Customers
More AWS
Usage
More Infra-
structure
Economies
of Scale
Lower
Costs

29. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
Reduced
Prices
More
Customers
More AWS
Usage
More Infra-
structure
Economies
of Scale
Lower
Costs

30. Economies of scale Lower variable expense than companies can achieve
themselves
Why are customers adopting cloud computing?
Reduced
Prices
More
Customers
More AWS
Usage
More Infra-
structure
Economies
of Scale
Lower
Costs

31. Why are customers adopting cloud computing?
Elastic capacity No need to guess capacity requirements and over-provision

32. Why are customers adopting cloud computing?
Actual demand
Predicted demand
Customer
dissatisfaction
Waste
Demand
Time
Elastic capacity No need to guess capacity requirements and over-provision

33. Why are customers adopting cloud computing?
Elastic capacity No need to guess capacity requirements and over-provision
Elastic capacity
Demand
Time

34. Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks

35. Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
“We reduced
application
deployment times
from 2 months to 3
days.”
“Time to deploy
from went weeks
to hours.”
“We can double
server capacity in
20 seconds”

36. Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
Infrastructure in MinutesOld World: Infrastructure in Weeks

37. Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
Experiment Often
Fail quickly at a
low cost
More Innovation
$00’s
Experiment
Infrequently
Failure is
expensive
Less Innovation
“On-premise”

38. Why are customers adopting cloud computing?
Focus on business Not undifferentiated heavy IT lifting

39. Why are customers adopting cloud computing?
Focus on business Not undifferentiated heavy IT lifting
We take care of…
Data centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labour
…so you don’t have to…
Buy and install new hardware
Set up and configure new
software
Build new data centers

40. Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience

41. Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience
Application

42. Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience
Application

43. Elasticity

44. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to
Amazon.com

45. November traffic to Amazon.com
November

46. November traffic to Amazon.com
Provisioned capacity
November

47. November traffic to Amazon.com
76%
24%
Provisioned capacity
November

48. November 10th 2010
Turned off last physical web server of
Amazon.com

49. November 10th 2010
Turned off last physical web server of
Amazon.com
October 31st 2011
Turned off last web servers supporting
European business

50. November traffic to Amazon.com
November

51. NumberofEC2Instances
4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008
40 servers to 5000 in 3 days
EC2 scaled to peak of 5000
instances
“Techcrunched”
Launch of Facebook
modification
Steady state of ~40
instances

52. AWS Services

53. Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Reference Model

54. Regions
An independent collection of AWS resources in a
defined geography
A solid foundation for meeting location-dependent
privacy and compliance requirements
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

55. Availability Zones
Designed as independent failure zones
Physically separated within a typical metropolitan
region
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

56. Edge Locations
To deliver content to end users with lower latency
A global network of edge locations
Supports global DNS infrastructure (Route53) and
Cloud Front CDN
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

57. Direct Connect
Dedicated connection between your IT infrastructure
and the AWS datacenters
Extend your network infrastructure and VLANs into
AWS
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

58. VPN Connection
A Hardware VPN connection connects amazon
environment to your datacenter
Internet Protocol security (IPSec) VPN connection
Commonly used hardware supported
Internet
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

59. Virtual Private Cloud
Private, isolated section of the AWS Cloud
Launch resources in a virtual network that you define
complete control over your virtual networking environment
Internet
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

60. Route 53
Highly available and scalable Domain Name System
Extremely reliable and cost effective
Feature Details
Global Supported from AWS global edge locations for
fast and reliable domain name resolution
Scalable Automatically scales based upon query volumes
Latency based
routing
Supports resolution of endpoints based upon
latency, enabling multi-region application
delivery
Integrated Integrates with other AWS services allowing
Route 53 to front load balancers, S3 and EC2
Secure Integrates with IAM giving fine grained control
over DNS record access
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

61. Vertical Scaling
From $0.02/hr
Elastic Compute Cloud (EC2)
Basic unit of compute capacity
Range of CPU, memory & local disk options
13 Instance types available, from micro to cluster compute
Feature Details
Flexible Run windows or Linux distributions
Scalable Wide range of instance types from micro to cluster
compute
Machine Images Configurations can be saved as machine images
(AMIs) from which new instances can be created
Full control Full root or administrator rights
Secure Full firewall control via Security Groups
Monitoring Publishes metrics to Cloud Watch
Inexpensive On-demand, Reserved and Spot instance types
VM Import/Export Import and export VM images to transfer
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

62. GNM measures the savings from using AWS in terms of
reduced lead times.
“It takes … less than 10 minutes to set up a new
instance in Amazon EC2 and perhaps another 20
minutes to connect to the infrastructure and build the
server type, for a total lead time of half an hour. This
compares to a possible three weeks for hardware to be
delivered and installed plus additional time for budget
approval.”
Mike Bracken
GNM’s Director of Technology Development,
Compute
Vertical Scaling
From $0.02/hr
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

63. Auto-scaling
Automatic re-sizing of compute clusters based upon demand
Trigger auto-scaling
policy
Feature Details
Control Define minimum and maximum instance pool sizes
and when scaling and cool down occurs
Integrated to
CloudWatch
Use metrics gathered by CloudWatch to drive
scaling
Instance types Run auto scaling for on-demand instances and spot.
Compatible with VPC
as-create-auto-scaling-group MyGroup
--launch-configuration MyConfig
--availability-zones eu-west-1a
--min-size 4
--max-size 200
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

64. Elastic Load Balancing
Create highly scalable applications
Distribute load across EC2 instances in multiple
availability zones
Feature Details
Auto-scaling Automatically scales to handle request volume
Available Load balance across instances in multiple availability
zones
Health checks Automatically checks health of instances and takes
them in or out of service
Session stickiness Route requests to the same instance
Secure sockets layer Supports SSL offload from web and application
servers with flexible cipher support
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

65. S3 - Durable storage, any object
99.999999999% durability of objects
Unlimited storage of objects of any type
Up to 5TB size per object
Feature Details
Flexible object store Buckets act like drives, folder structures within
Access control Granular control over object permissions
Server-side encryption 256bit AES encryption of objects
Multi-part uploads Improved throughput & control
Object versioning Archive old objects and version new ones
Object expiry Automatically remove old objects
Access logging Full audit log of bucket/object actions
Web content hosting Serve content as web site with built in page handling
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

67. “Spotify needed a storage solution that
could scale very quickly without incurring
long lead times for upgrades. This led us to
cloud storage, and in that market, Amazon
Simple Storage Service (Amazon S3) is the
most mature large-scale product.
Amazon S3 gives us confidence in our
ability to expand storage quickly while also
providing high data durability.”
Emil Fredriksson, Operations Director

68. Elastic Block Store
High performance block storage device
1GB to 1TB in size
Mount as drives to instances
Feature Details
High performance file
system
Mount EBS as drives and format as required
Flexible size Volumes from 1GB to 1TB in size
Secure Private to your instances
Performance Use provisioned IOPS to get desired level of IO
performance
Available Replicated within an Availability Zone
Backups Volumes can be snapshotted for point in time restore
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

69. Glacier
Low-cost storage service
Secure and durable storage for backup and archive
For data that is infrequently accessed
Feature Details
Low cost $0.01/GB/month with no up-front capital
commitments
Durable Same 99.999999999% durability as S3
Flexible Store any amount of data on-demand. Eliminate the
need for capacity planning
Secure Leverage AWS’ robust security platform.
Control access to your data.
API REST-based API to send and receive data
Import/Export Optionally use portable storage devices to
import/export mass data
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

70. Relational Database Service
Database-as-a-Service
No need to install or manage database instances
Scalable and fault tolerant configurations
Feature Details
Platform support Create MySQL, SQL Server and Oracle RDBMS
Preconfigured Get started instantly with sensible default settings
Automated patching Keep your database platform up to date
automatically
Backups Automatic backups and point in time recovery and
full DB backups
Provisioned IOPS Specify IO throughput depending on requirements
Failover Automated failover to slave hosts in event of a
failure
Replication Easily create read-replicas of your data and
seamlessly replicate data across availability zones
Database
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

71. Amazon Relational Database Service (Amazon RDS)
databases stores forum threads, site content, and
project configuration data.
High availability Multi-AZ database deployment to
handle live game metadata and user-generated
content.
Enterprise-grade fault tolerance for protecting
customer data.
By managing time-consuming database
administration tasks, Amazon RDS allows SEGA to
focus on business critical applications.
Database
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

72. DynamoDB
Provisioned throughput NoSQL database
Fast, predictable performance
Fully distributed, fault tolerant architecture
Feature Details
Provisioned throughput Dial up or down provisioned read/write capacity
Predictable
performance
Average single digit millisecond latencies from SSD
backed infrastructure
Strong consistency Be sure you are reading the most up to date values
Fault tolerant Data replicated across availability zones
Monitoring Integrated to Cloud Watch
Secure Integrates with AWS Identity and Access Management
(IAM)
Elastic MapReduce Integrates with Elastic MapReduce for complex
Database
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

73. Amazon SQS
Processing
task/processing trigger
Processing results
Amazon SQS
Reliable, highly scalable, queue service
for storing messages as they travel
between instances
Feature Details
Reliable Messages stored redundantly across multiple
availability zones
Simple Simple APIs to send and receive messages
Scalable Unlimited number of messages
Secure Authentication of queues to ensure controlled
access
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

74. Task A
Task B
(Auto-scaling)
Task C
2
3
1
Feature Details
Process state Maintain application state across complex
workflows in a reliable and available manner
Tracking Tracks executions and log process for audit
purposes
Consistency Ensures processing tasks are executed and
duplicity of events does not occur
Simple Simple Decider and Task programming model for
rapid integration
Simple Workflow
Reliably coordinate processing steps across
applications
Integrate AWS and non-AWS resources
Manage distributed state in complex
systems
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

78. Cloud Search
Elastic search engine based upon
Amazon A9 search engine
Fully managed service with sophisticated
feature set
Scales automatically
Document
Server
Results
Search
Server
Feature Details
Auto-scaling Automatically scales based upon request volumes
and data volumes
High performance In memory operation means consistently low
latency for search results
Sophisticated features Support for faceting, stemming, synonyms, stop
words and custom rank expressions
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

79. CloudFront
World-wide content distribution network
Easily distribute content to end users with low latency,
high data transfer speeds, and no commitments.
Feature Details
Fast Multiple world-wide edge locations to serve
content as close to your users as possible
Integrated with other
services
Works seamlessly with S3 and EC2 origin servers
Dynamic content Supports static and dynamic content from origin
servers
Streaming Supports rtmp from S3 and includes support for
live streaming from Adobe FMS and Microsoft
London
Paris
NY
Served from S3
/images/*
3
Served from EC2
*.php
2
Single CNAME
www.mysite.com
1
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

80. Elastic Beanstalk
One-click deployment from Eclipse, Visual Studio and Git
Rapid deployment of applications
All AWS resources automatically created
Feature Details
Platform support Containers for Java, .NET and PHP
Resource creation Creates load balancer, instances, auto scaling and
monitoring automatically
Monitoring & Logs Integrated with Cloud Watch and consolidates
server logs
Versioning Manage versions of applications and easily rollback
deployments
Notifications Receive alerts on key events
Full resource access Access all underlying AWS resources as necessary
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

81. Cloud Formation
Automate creation of ‘stacks’ in a repeatable way
Scripting framework for AWS resource creation
Feature Details
Platform support Support for AWS resources from EC2 to IAM
Resource creation Creates AWS resources behind the scenes and
reports on progress
Declarative Specify stacks in JSON format and source control
your environments
Customizable Drive stack creation with parameters
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

82. Identity & Access Management
Granular control of user rights with AWS
Automated granting of EC2 service rights
Software Developer Kits
Comprehensive support of programming models for using
AWS services
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking

83. Introducing Amazon
Redshift
Data Warehousing the AWS Way
Easily and rapidly analyze
petabytes of data
1/10 the cost of traditional data
warehouses
Automated deployment &
administration
Compatible with popular BI tools

84. Internal Testing:
At Least 10X Faster for a Fraction of the Cost
2 billion row data set
& 6 most complex
queries
32 nodes, 4.2 TB of
RAM, 1.6 PB of disk
Several million dollars
Two 16 TB /
128 GB RAM nodes
$3.65 / hour
Amazon
Redshift
Our Test
On-premises retail
data warehouse

85. + others
Simple Email Service
Simple Notification Service
ElastiCache
CloudWatch
Storage Gateway
…

86. #1 enterprise question
Is the cloud secure for my apps and data?

87. Security is Our #1 Priority
People &
Procedures
Network
Security
Physical
Security
Platform
Security
ITAR
FIPS 140-2
MPAAISO 27001
SOC 2 ISAE 3402 PCI DSS
HIPAA
FISMA Moderate

88. Many Customers’ Security Posture Improves In
the Cloud
“The improved computer security
includes, but is not limited to,
greater protection against
network attacks and real time
detection of system tampering.”
Earl E. Devaney, Chairman
Recovery.gov
“You basically turn yourself into a
polymorphic surface to which the
attack guy has a much tougher
time getting at. That, ultimately, is
the real key advantage to drive
security and make things much
better for us across the board.”
Gus Hunt, CTO
Central Intelligence Agency

89. #2 enterprise question
How does the cloud work with my existing
on-premise investments?

90. Corporate Data
Center

91. Corporate Data
Center

92. Corporate Data
Center
Extending your data center

93. Corporate Data
Center
With integrated resources

94. Our “Hybrid” Focus: Tools to Support Hybrid IT
Architectures
Private network connections
Integration with existing management tools
Workload migrations
Integration with existing identity & access control systems

95. Summary

96. Why are customers adopting cloud computing?
Variable expense
Replace capital
expenditure with variable
expense
Economies of scale
Lower variable expense
than companies can
achieve themselves
Elastic capacity
No need to guess
capacity requirements
and over-provision
Speed and agility
Infrastructure in minutes
not weeks
Focus on business
Not undifferentiated
heavy IT lifting
Global Reach
Go global in minutes and
reach a global audience

97. aws.amazon.com