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AWS Customer Presentation: EyeEm.com - Berlin Summit 2012

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Ready for Growth: A scalable cloud architecture Ramzi Rizk @ramz EyeEm.com
We are revolutionizing EyeEm the way we discover people, topics and • Started in February 2011 in Berlin locations through the • Launched in August 2011 photos we take. • Cross-platform service: iOS, Android, WP7, Web
Premature Optimization • Awesome • The root of all evil (Knuth) • Borne out of resource limitations – Speed, Knowledge, Cost • Unknown unknowns • 1 Man. 1 Codebase. No Time.
Scaling Pains • Startup growth is annoyingly jumpy • Scaling Up and then Out • Some resource is always screaming • It could always be faster
Architectural Evolution Then Now • LAMP • LNMP ++ • 1 Machine • Multiple Instances • 1 Engineer • 3 Engineers • Limited Caching • Cache Extravaganza • Only Vertical Scaling • Scaling a la carte • EBS • S3
EyeEm Infrastructure • Ubuntu, Nginx, PHP, MySQL • Machines – Development, Staging – Frontend, Load Balancing – Backend, API, Jobs (mailing, etc) – Imaging – Database • Stress tests, Unit tests, Monitoring • Automated deploys and rollbacks
Moving Forward • Vertical and Horizontal Scaling • Redundancy • Managed RDS • ElastiCache • Reserved Instances
Let’s  take  photos  together! EyeEm Ramzi Rizk Mail: ramz@eyeem.com Mobil: +49 151 212 56742 Skype: ramzirizk Twitter: @ramz

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AWS Customer Presentation: EyeEm.com - Berlin Summit 2012

  • 1. Ready for Growth: A scalable cloud architecture Ramzi Rizk @ramz EyeEm.com
  • 2. We are revolutionizing EyeEm the way we discover people, topics and • Started in February 2011 in Berlin locations through the • Launched in August 2011 photos we take. • Cross-platform service: iOS, Android, WP7, Web
  • 3. Premature Optimization • Awesome • The root of all evil (Knuth) • Borne out of resource limitations – Speed, Knowledge, Cost • Unknown unknowns • 1 Man. 1 Codebase. No Time.
  • 4. Scaling Pains • Startup growth is annoyingly jumpy • Scaling Up and then Out • Some resource is always screaming • It could always be faster
  • 5. Architectural Evolution Then Now • LAMP • LNMP ++ • 1 Machine • Multiple Instances • 1 Engineer • 3 Engineers • Limited Caching • Cache Extravaganza • Only Vertical Scaling • Scaling a la carte • EBS • S3
  • 6. EyeEm Infrastructure • Ubuntu, Nginx, PHP, MySQL • Machines – Development, Staging – Frontend, Load Balancing – Backend, API, Jobs (mailing, etc) – Imaging – Database • Stress tests, Unit tests, Monitoring • Automated deploys and rollbacks
  • 7. Moving Forward • Vertical and Horizontal Scaling • Redundancy • Managed RDS • ElastiCache • Reserved Instances
  • 8. Let’s  take  photos  together! EyeEm Ramzi Rizk Mail: ramz@eyeem.com Mobil: +49 151 212 56742 Skype: ramzirizk Twitter: @ramz