An introduction to gaming on AWS

1. Powering Games
with Amazon Web Services

2. Welcome!

3. THANK
YOU

4. HOUSEKEEPING

5. INTRODUCTIONS
aaron.neil@amazon.co.uk

6. AGENDA
Building Games - London - 24th January
2.00pm: Welcome!
2.30pm: Sega’s D igital Strategy with AWS
2.50pm: Improve Agil ity and Time to Market
3.2 0pm: LittleBigPlanet - Taking an Idea to Market Using AWS
3.40pm: Break
3.50pm: Scalability and Availability for Online Games
4.20pm: Redefining th e Relationship between
Ga me Maker and Game Player
4.40pm: Und erstanding Player Behaviour
5.10pm: Beer and networking

9. INTO THE CLOUD
An introduction to Amazon Web Services
Dr. MATT WOOD
T E C H N O LO G Y E VA N G E L I S T

10. Decades of experience
Operations, management and scale

11. Programmatic access

12. Unexpected innovation

13. Blinding flash of the obvious

15. 5 years young

16. Compute Storage
Services
Databases
& Support

17. Available

18. On-demand
Available
Programmatic Elastic

19. Low cost

20. Pay as you go No contracts
Low cost
No cap-ex Pay for what you
use

21. Flexible

22. Existing tools Existing skills
Flexible
Platform grows with you

23. Available,
low cost,
flexible

24. Hundreds of thousands of customers
in 190 countries

25. Objects in S3
Billions of objects 556B
600.000
450.000
300.000
150.000
0
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011

26. 370,000 peak
transactions per second

27. 99.999999999%
Durability

28. How can these services benefit you?

29. Idea Game

30. 70%
Idea Game
Heavy lifting

31. 30%
Idea Game
Infrastructure
services

32. Idea Game
AWS

33. Idea Game
AWS

34. Focus on your core competency

35. Undifferentiated
heavy lifting

36. Agility

37. The challenge

38. Spiky requirements
Unpredictable usage and distribution volumes
The challenge
Large up front investment
Low utilisation

39. Spiky requirements
Unpredictable usage and distribution volumes
With the AWS Cloud
Large up front investment
Low utilisation

40. Elastic capacity
Unpredictable usage and distribution volumes
With the AWS Cloud
Large up front investment
Low utilisation

41. Capacity
Predicted capacity
Estimated
demand
Time

42. Capacity
Infrastructure
Infrastructure
Investment Estimated
demand
Barrier to
entry
Time

43. Capacity
Infrastructure
Real
demand
Time

44. Capacity
Elastic
capacity
Real
demand
Time

48. Elastic capacity
Unpredictable usage and distribution volumes
With the AWS Cloud
Large up front investment
Low utilisation

49. Elastic capacity
Highly scalable infrastructure
With the AWS Cloud
Large up front investment
Low utilisation

50. Netflix needed to transcode 17,000
titles (80TB of data) to support the
launch of Sony PS3. They provisioned
1200 Amazon EC2 instances and
completed the transcoding process in
just days.
100% complete for PS3 launch.

51. Source: Adrian Cockroft (Netflix)

53. Instances
4000"
3500"
3000"
2500"
2000"
1500"
1000"
500"
0"
4/11/08" 4/12/08" 4/13/08" 4/14/08" 4/15/08" 4/16/08" 4/17/08" 4/18/08" 4/19/08"
Time

54. Elastic capacity
Highly scalable infrastructure
With the AWS Cloud
Large up front investment
Low utilisation

55. Elastic capacity
Highly scalable infrastructure
With the AWS Cloud
Zero upfront
Low utilisation

56. No CapEx

57. Flexible
Dev & Test

58. Respond to opportunities

59. Elastic capacity
Highly scalable infrastructure
With the AWS Cloud
Zero upfront
Low utilisation

60. Elastic capacity
Highly scalable infrastructure
With the AWS Cloud
Zero upfront
Only pay for what you use

61. Pricing innovation
On-demand pricing

62. Pricing innovation
On-demand pricing
Reserved capacity

63. Low, medium &
high utilisation
33% to 58% savings

68. Pricing innovation
On-demand pricing
Reserved capacity
Spot market

70. 16 price drops

71. Security

72. Shared responsibility

73. Requirement based
access

74. ISO 27001

75. Service Organisation
Controls (SOC 1)
SSAE 16 and ISAE 3702

76. Detailed logging

77. PCI DSS
Level 1

78. Control objectives
Security organisation Employee lifecycle
Logical security Secure data handling
Physical security Environmental safeguards
Change management Incident handling
Data integrity Availability and redundancy

80. Data stays local

81. aws.amazon.com/security

82. Cloud School
1st March

83. Evaluation

84. FEEDBACK, QUESTIONS
aaron.neil@amazon.co.uk