1. Indian Case Studies
How AWS Customers Have Successfully
Built and Migrated a Variety of Applications
to the AWS Cloud
Rick Harshman
Sales Manager, APAC
Amazon Web Services

2. Why AWS?
• Faster Time to Market
• Elasticity of Infrastructure
• Ability to focus on core competency
• Lower costs, OPEX only model
• Scale and Global Footprint
• Flexibility of platform, pricing models,
reach of services and ecosystem providers
• Pace of Innovation and Security

3. Enterprise grade backup and archiving
EC2
S3
CloudWatch
“AWS was the clear choice for us. They enabled us
to launch our cloud solution quickly with reliable, RDS
uninterrupted, secure service to our customers.”
Jaspreet Singh, Founder & CEO Support

4. NDTV.com and the video platform Tubaah
EC2
S3
CloudWatch
AWS gives us flexibility in terms of scaling our
hardware based on our day to day requirements. RDS
Kawaljit Singh Bedi, CTO NDTV Convergence
Wowza

5. Mobile Ad Network
Spot + RI EC2
S3
CloudFront
“We use AWS to simplify our infrastructure
management, save costs, and free our time to Support
focus on our core competence.“
CloudWatch
Ashay Padwal, CTO

6. DTH (Direct to Home) satellite television
provider in India
EC2
S3
“The single biggest driver for us to use AWS is agility –
CloudWatch
the ability to scale up and down rapidly from a pure
capacity standpoint. The admin tools are icing on the
cake.” Support
KL Mukesh, Chief Business Officer, Tatasky Zeus (LB)

7. Indian travel agency
RI EC2
S3
“By scaling up and down dynamically, we maintain
performance as well as minimize cost. AWS gives us an overall
cost benefit of about 30-40%.”
RDS
“By hosting in the APAC (Singapore) region, redBus.in gained
significantly in terms of website performance by way of SES
reduced latency (about 4x).”
Charan Padmaraju, CTO, redBus Support

8. Bollywood publisher and producer
Spot + RI EC2
S3
“We can accelerate our innovation process and speed-
to-market in rolling out our services worldwide.
The flexibility to scale both up and down, and not sit on
RDS
unneeded, excess capacity at any time has really
enabled us to cater to the sudden spurts in business in a SQS
timely fashion.”
Manan Chhatrapati, CTO
Support

9. 2011 NASSCOM EMERGE #1 Top SaaS Apps
Hotel Management System
EC2
S3
CloudWatch
“We chose AWS primarily for the flexibility it
offers.”
Prabhash Bhatnagar, HMS Infotech's founder

10. Digital and e-commerce platform
EC2
S3
“AWS allows us to take care of our most critical CloudWatch
requirements – the ability to scale for a given client
and the ability to scale our entire infrastructure Support
seamlessly as we continue to grow.
Nitin Padmawar, CTO

11. Asia Pacific customers

12. How to get started?
• Identify a few workloads or applications
• Test the platform – free tier
• Talk to our customers today to get their
opinion
• Talk to AWS people in the room.