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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Matt Pitchford – Solutions Architect, AWS
François de Bodinat - Zerolight
July 2016
Getting Started with
Amazon EC2 and Compute Services
AWS Compute offerings
AWS Lambda
Serverless compute
platform for stateless
code execution in
response to triggers
Amazon ECS
Container management
service for running
Docker on a managed
cluster of EC2
instances
Amazon EC2
Virtual servers in
the cloud
EC2 Overview: Instance Families and Generations
General-purpose: M1, M3 , T2, M4
Compute-optimized: C1, CC2, C3, C4
Memory-optimized: M2, CR1, R3 {X1}
Dense-storage: HS1, D2
I/O-optimized: HI1, I2
GPU: CG1, G2
Micro: T1, T2
EC2 instances: Types and Sizes
c4.large
Instance family
Instance generation
Instance size
http://aws.amazon.com/ec2/instance-types/
1 2 4 8 16 32
1
2
4
8
16
32
64
128
256
Memory(GB)
vCPU
Compute
EC2 Instance Types
g2.2xlarge
8 vCPU, 15 GB
1 x 60 SSD
NVIDIA GPU (1,536
CUDA cores, 4GB
Mem)
4 vCPU, 30.5 GB
i2.xlarge (High IO) - 1 x 800 SSD
d2.xlarge (Dense) - 3 x 2000
HDD
8 vCPU, 61 GB
i2.xlarge (High IO) - 2 x 800 SSD
d2.xlarge (Dense) - 6 x 2000
HDD
16 vCPU, 122 GB
i2.xlarge (High IO) - 4 x 800 SSD
d2.xlarge (Dense) - 12 x 2000
HDD
32 vCPU, 244 GB
i2.xlarge (High IO) - 8 x 800 SSD
36 vCPU, 244 GB
d2.xlarge (Dense) - 24 x 2000
HDD
m3.xlarge
4 vCPU, 15
GB
2 x 40 SSD
m3.2xlarge
8 vCPU, 30
GB
2 x 80 SSD
m3.large
2 vCPU, 7.5
GB
1 x 32 SSDm3.medium
1 vCPU, 3.75
GB,
1 x 4 SSD
t2.micro
1 vCPU,
1GB
EBS Only
t2.small
1 vCPU,
2GB
EBS Only
t2.medium
2 vCPU,
4GB
EBS Only
r3.large
2 vCPU, 15.25
GB
1 x 32 SSD
r3.xlarge
4 vCPU, 30.5 GB
1 x 80 SSD
r3.2xlarge
8 vCPU, 61 GB
1 x 160 SSD
r3.4xlarge
16 vCPU, 122 GB
1 x 320 SSD
r3.8xlarge3
2 vCPU, 244 GB
2 x 320 SSD
2 vCPU, 3.75 GB
c4.large - EBS Only
c3.large - 2 x 16 SSD
4 vCPU, 7.5 GB
c4.xlarge - EBS Only
c3.xlarge - 2 x 40
SSD
8 vCPU, 15 GB
c4.2xlarge - EBS
Only
c3.2xlarge - 2 x 80
SSD
16 vCPU, 30 GB
c4.4xlarge - EBS Only
c3.4xlarge - 2 x 160
SSD
32 vCPU, 60 GB
c4.8xlarge - EBS Only
c3.8xlarge - 2 x 320
SSD
m4.large
2 vCPU, 8 GB
EBS Only
m4.xlarge
4 vCPU, 16
GB
EBS Only
m4.2xlarge
8 vCPU, 32
GB
EBS Only
m4.4xlarge
16 vCPU, 64
GB
EBS Only
m4.10xlarge
40 vCPU, 160GB
EBS Only
m4.large
2 vCPU, 8 GB
EBS Only
Storage Optimized
GPU Instances
General Purpose
Memory Optimized
Compute Optimized
New M4’s/T2 Large
t2.nano
1 vCPU, 512MB
EBS Only
Burstable EC2 Instance Types
Micro Instances (T1)
• Small amount of consistent CPU resources
• Well suited for lower throughput applications and web
sites
Micro Instances (T2)
• The newest low-cost instance, designed to provide
moderate baseline performance with ability to burst
CPU performance
Storage Options
Locally attached or “instance storage”
Network attached:
Amazon EBS General Purpose (SSD) volumes
Amazon EBS Provisioned IOPS (SSD) volumes
Amazon EBS Magnetic volumes
Amazon EFS
Amazon S3 and Amazon Glacier for object storage
Benefits of Scalability
AWS global infrastructure
Over 1 million active
customers across 190 countries
900+ government agencies
3,400+ educational institutions
11,200+ nonprofits
13 regions
35 Availability Zones
*9 more Availability Zones and 4
more regions coming online
throughout the year
Elastic cloud-based resources
Actual demand
Resources scaled to demand
Benefits of Agility
Waste Customer
dissatisfaction
Actual demand
Predicted demand
Rigid on-premises resources
Example: 3-tier web application architecture
On-Demand
Pay for compute
capacity by the
hour with no long-
term commitments
For spiky
workloads, or to
define needs
Reserved
Make a low, one-
time payment and
receive a
significant discount
on the hourly
charge
For committed
utilization
Spot
Bid for unused
capacity, charged at
a Spot Price which
fluctuates based on
supply and demand
For time-insensitive
or transient
workloads
Dedicated
Launch instances
within Amazon VPC
that run on hardware
dedicated to a single
customer
For highly sensitive
or compliance-related
workloads
TCO Considerations
Purchase options to fit many workloads
Use Spot Instances for even greater savings
Best Spot use-cases include any batch-oriented, fault-tolerant application
Amazon EC2 Container Service
(Amazon ECS)
Easily Manage Clusters for Any Scale
Nothing to run
Complete state
Control and monitoring
Scale
High performance at any scale;
Cost-effective and efficient
No Infrastructure to manage
Pay only for what you use: Lambda
automatically matches capacity to
your request rate. Purchase
compute in 100ms increments.
Bring Your Own Code
Lambda functions: Stateless, trigger-based code execution
Run code in a choice of standard
languages. Use threads, processes,
files, and shell scripts normally.
Focus on business logic, not
infrastructure. You upload code;
Lambda handles everything else.
AWS Lambda Overview
Zerolight use case
Please remember to rate this
session under My Agenda on
awssummit.london
François de Bodinat, CMO
July 7th 2016
FLIPPING CARS
FASTER THAN BURGERS
OMNICHANNEL VISUALIZATION PLATFORM FOR AUTOMOTIVE
BE EMPOWERED BY VISUALIZATION
Trends
1
re:Invent
2
Challenge
3
Soon
4
dealerships go digital the journey is online customers expect more
*McKinsey, reported in the Economist
5.0x
1.6x
dealerships go digital the journey is online customers expect more
dealership visits personalization digital stores
96%
Conduct online
research
3/4 of journey Is online
14h researching
18websites
75%(Global)
92%(China)
5%
25%
dealerships go digital the journey is online customers expect more
*JD Power, Analog Folk, Accenture, Financial Times
online search online car saleswillingness to buy online
dealerships go digital the journey is online customers expect more
*Inc.com, Auto News
visualisation is a given …and yet, basic experienceexperience is key
Give your
customers an
Experience,
not just a Product.
“
”
Trends
1
re:Invent
2
Challenge
3
Soon
4
FROM:
CONFIGURING
TO:
CONFIGURING &
EXPLORING
re:Invent
 static images
 limited views
 single background
 limited options
 customer is driven
 animated car
 freedom of view
 variety of backgrounds
 all cars, all options
 customer drives
Trends
1
re:Invent
2
Challenge
3
Soon
4
Typical VE performances for ZL
Its great, but with Cloud, there is another challenge….
We looked at Burgers…
Yes…burgers !
and for that, we follow the leaders….
McDonald’s “MADE FOR YOU”
Meeting Customer
Demand
Minimizing Waste
&
JIT Operating System is about
Minimizing Waste
Meeting Customer
Demand
But our Burgers are a bit different…
So in short, if we were to sell burgers, we would deliver them in less than 5s,
to people all over the world, with only a few PoS. We would minimize waste
by predicting demand and also re-using left-overs.
weird indeed….
“
”
Trends
1
re:Invent
2
Challenge
3
Soon
4
Motion car driving
Personalize with Big Data
Home immersive experiences
4K streams to dealerships
New HMI Experiences
Thank you
François de Bodinat, CMO
francois.debodinat@zerolight.com
zerolight.com/careers
@zerolight

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Getting Started with Amazon EC2 and Compute Services

  • 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Matt Pitchford – Solutions Architect, AWS François de Bodinat - Zerolight July 2016 Getting Started with Amazon EC2 and Compute Services
  • 2. AWS Compute offerings AWS Lambda Serverless compute platform for stateless code execution in response to triggers Amazon ECS Container management service for running Docker on a managed cluster of EC2 instances Amazon EC2 Virtual servers in the cloud
  • 3. EC2 Overview: Instance Families and Generations General-purpose: M1, M3 , T2, M4 Compute-optimized: C1, CC2, C3, C4 Memory-optimized: M2, CR1, R3 {X1} Dense-storage: HS1, D2 I/O-optimized: HI1, I2 GPU: CG1, G2 Micro: T1, T2
  • 4. EC2 instances: Types and Sizes c4.large Instance family Instance generation Instance size
  • 6. 1 2 4 8 16 32 1 2 4 8 16 32 64 128 256 Memory(GB) vCPU Compute EC2 Instance Types g2.2xlarge 8 vCPU, 15 GB 1 x 60 SSD NVIDIA GPU (1,536 CUDA cores, 4GB Mem) 4 vCPU, 30.5 GB i2.xlarge (High IO) - 1 x 800 SSD d2.xlarge (Dense) - 3 x 2000 HDD 8 vCPU, 61 GB i2.xlarge (High IO) - 2 x 800 SSD d2.xlarge (Dense) - 6 x 2000 HDD 16 vCPU, 122 GB i2.xlarge (High IO) - 4 x 800 SSD d2.xlarge (Dense) - 12 x 2000 HDD 32 vCPU, 244 GB i2.xlarge (High IO) - 8 x 800 SSD 36 vCPU, 244 GB d2.xlarge (Dense) - 24 x 2000 HDD m3.xlarge 4 vCPU, 15 GB 2 x 40 SSD m3.2xlarge 8 vCPU, 30 GB 2 x 80 SSD m3.large 2 vCPU, 7.5 GB 1 x 32 SSDm3.medium 1 vCPU, 3.75 GB, 1 x 4 SSD t2.micro 1 vCPU, 1GB EBS Only t2.small 1 vCPU, 2GB EBS Only t2.medium 2 vCPU, 4GB EBS Only r3.large 2 vCPU, 15.25 GB 1 x 32 SSD r3.xlarge 4 vCPU, 30.5 GB 1 x 80 SSD r3.2xlarge 8 vCPU, 61 GB 1 x 160 SSD r3.4xlarge 16 vCPU, 122 GB 1 x 320 SSD r3.8xlarge3 2 vCPU, 244 GB 2 x 320 SSD 2 vCPU, 3.75 GB c4.large - EBS Only c3.large - 2 x 16 SSD 4 vCPU, 7.5 GB c4.xlarge - EBS Only c3.xlarge - 2 x 40 SSD 8 vCPU, 15 GB c4.2xlarge - EBS Only c3.2xlarge - 2 x 80 SSD 16 vCPU, 30 GB c4.4xlarge - EBS Only c3.4xlarge - 2 x 160 SSD 32 vCPU, 60 GB c4.8xlarge - EBS Only c3.8xlarge - 2 x 320 SSD m4.large 2 vCPU, 8 GB EBS Only m4.xlarge 4 vCPU, 16 GB EBS Only m4.2xlarge 8 vCPU, 32 GB EBS Only m4.4xlarge 16 vCPU, 64 GB EBS Only m4.10xlarge 40 vCPU, 160GB EBS Only m4.large 2 vCPU, 8 GB EBS Only Storage Optimized GPU Instances General Purpose Memory Optimized Compute Optimized New M4’s/T2 Large t2.nano 1 vCPU, 512MB EBS Only
  • 7. Burstable EC2 Instance Types Micro Instances (T1) • Small amount of consistent CPU resources • Well suited for lower throughput applications and web sites Micro Instances (T2) • The newest low-cost instance, designed to provide moderate baseline performance with ability to burst CPU performance
  • 8. Storage Options Locally attached or “instance storage” Network attached: Amazon EBS General Purpose (SSD) volumes Amazon EBS Provisioned IOPS (SSD) volumes Amazon EBS Magnetic volumes Amazon EFS Amazon S3 and Amazon Glacier for object storage
  • 10. AWS global infrastructure Over 1 million active customers across 190 countries 900+ government agencies 3,400+ educational institutions 11,200+ nonprofits 13 regions 35 Availability Zones *9 more Availability Zones and 4 more regions coming online throughout the year
  • 11. Elastic cloud-based resources Actual demand Resources scaled to demand Benefits of Agility Waste Customer dissatisfaction Actual demand Predicted demand Rigid on-premises resources
  • 12. Example: 3-tier web application architecture
  • 13. On-Demand Pay for compute capacity by the hour with no long- term commitments For spiky workloads, or to define needs Reserved Make a low, one- time payment and receive a significant discount on the hourly charge For committed utilization Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand For time-insensitive or transient workloads Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance-related workloads TCO Considerations Purchase options to fit many workloads
  • 14. Use Spot Instances for even greater savings Best Spot use-cases include any batch-oriented, fault-tolerant application
  • 15. Amazon EC2 Container Service (Amazon ECS)
  • 16. Easily Manage Clusters for Any Scale Nothing to run Complete state Control and monitoring Scale
  • 17. High performance at any scale; Cost-effective and efficient No Infrastructure to manage Pay only for what you use: Lambda automatically matches capacity to your request rate. Purchase compute in 100ms increments. Bring Your Own Code Lambda functions: Stateless, trigger-based code execution Run code in a choice of standard languages. Use threads, processes, files, and shell scripts normally. Focus on business logic, not infrastructure. You upload code; Lambda handles everything else. AWS Lambda Overview
  • 19. Please remember to rate this session under My Agenda on awssummit.london
  • 20.
  • 21. François de Bodinat, CMO July 7th 2016 FLIPPING CARS FASTER THAN BURGERS
  • 22. OMNICHANNEL VISUALIZATION PLATFORM FOR AUTOMOTIVE BE EMPOWERED BY VISUALIZATION
  • 23.
  • 24.
  • 26. dealerships go digital the journey is online customers expect more
  • 27. *McKinsey, reported in the Economist 5.0x 1.6x dealerships go digital the journey is online customers expect more dealership visits personalization digital stores
  • 28. 96% Conduct online research 3/4 of journey Is online 14h researching 18websites 75%(Global) 92%(China) 5% 25% dealerships go digital the journey is online customers expect more *JD Power, Analog Folk, Accenture, Financial Times online search online car saleswillingness to buy online
  • 29. dealerships go digital the journey is online customers expect more *Inc.com, Auto News visualisation is a given …and yet, basic experienceexperience is key Give your customers an Experience, not just a Product. “ ”
  • 31. FROM: CONFIGURING TO: CONFIGURING & EXPLORING re:Invent  static images  limited views  single background  limited options  customer is driven  animated car  freedom of view  variety of backgrounds  all cars, all options  customer drives
  • 32.
  • 33.
  • 34.
  • 36. Typical VE performances for ZL Its great, but with Cloud, there is another challenge….
  • 37.
  • 38.
  • 39. We looked at Burgers…
  • 41. and for that, we follow the leaders….
  • 42. McDonald’s “MADE FOR YOU” Meeting Customer Demand Minimizing Waste & JIT Operating System is about
  • 43.
  • 46.
  • 47. But our Burgers are a bit different…
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. So in short, if we were to sell burgers, we would deliver them in less than 5s, to people all over the world, with only a few PoS. We would minimize waste by predicting demand and also re-using left-overs. weird indeed…. “ ”
  • 54. Motion car driving Personalize with Big Data Home immersive experiences 4K streams to dealerships New HMI Experiences
  • 55.
  • 56. Thank you François de Bodinat, CMO francois.debodinat@zerolight.com zerolight.com/careers @zerolight