In the fast pace online landscape, you need a highly scalable and agile CMS to meet the needs of your customers quickly. Find out how to deploy EPiServer, an enterprise class, multichannel CMS, on the cloud to speed your time to market and deliver customized solutions on the fly. Peter Yeung, Business Development Director and Peter Sunna, Product Manager of EPiServer

1. Peter Sunna Product Manager
Peter Yeung Business Developer Manager
Deploy EPiServer
CMS in the Cloud

2. “In the fast pace online
landscape, you need a
highly scalable and agile
CMS to meet the needs
of your customers
quickly.”

3. Highly Scalable?

4. Agile?

5. Meet the needs of your customers?

6. Peter Yeung
#notyetontwitter

7. “Deliver a great
customer experience”

8. CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform
CXM = Customer Experience Management

9. CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform

10. Platform today - version 7.1
• Runs in the cloud
• License file tied to IP or MAC
• All frontend servers know about each other
• Files stored on disk (VPP)
• Dependent on local services (Scheduler)
• 1-1 mapping between EPiServer site and IIS site

12. Web Instance
Events/Messa
ging Service
Blob/File
Service
Site activation
Web Instance
Web Instance
XCOPY Deploy
Scaling 1..nScaling 1..n
Database
Platform tomorrow

13. Deployment
• No requirement to install MSI
• No references to Program Files
• No absolute paths
• No Scheduler Service
• No updating web.config on startup
• No server config in web.config
Copy 1 folder to deploy

14. Load balancing
• New Provider Model for ”Remote Events”
• Default is WCF with TCP/UDP
• Amazon provider with zero config
– Amazon Simple Queue Service (SQS)
– Amazon Simple Notification Service (SNS)

15. Files
• New Provider Model
– Blob Provider (Blob = Binary Large Object)
• Default is files on disk
• Provider for Amazon S3

16. Multi site
• Multiple sites per IIS site
• Sites created and activated in backend

17. Example: Amazon CloudFormation

18. CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform

19. Ecosystem

20. Hard to get right
Why?
Where?
Updates?

21. Fast

22. Add-on Store

23. Available today
Social Reach
Google Analytics
Publish from Office
Language Manager
Disqus Comments

25. Coming soon
Dynamic Forms
Content Activity
Content Groups

26. Third party
Verification?
Support?
Design guidelines?
Sales process?

27. The Add-On Store Benefits for Customer
• Get access to latest 3rd Party technologies/functionality
– New Functionality (e.g. translation services)
– New Verticals (e.g. retail PoS integrations)
– New Platforms (e.g Marketing Automation)
• Get access to latest EPiServer functionality
– Google Analytics
– Social Reach
• Auto Updates and Deployments
• Verified and Confidence
• Run your own Enterprise Store

28. Types of Add-On Partnerships
Verified Solution Add-Ons
Site-Owner Add-Ons
Joint Solution Add-Ons
Developer Add-Ons
Verified Solution Add-On
• Verify integration appropriate
• Co-Sales / Marketing Materials
• Annual ReviewSite Owner Solution Add-On
• Add-On Store Access
• Deeper integration (UX/UI)
• Co-Sales / Marketing Initiatives
• Bi-Annual Review
Site Owner Solution Add-On
• Add-On Store Access
• Deeper integration (UX/UI)
• Co-Sales / Marketing Initiatives
• Bi-Annual Review
Joint Solution Add-On
• Sold through EPiServer Channel
• Complete platform integration
• Engaged Sales / Marketing Teams
• Quarterly Review
Developer Add-On
• Through developer channel
• Open-source solutions
• Community tested
Developer Add-On
• Through developer channel
• Open-source solutions
• Community tested

29. General Partner Journey
1 – Introduction
•Identify
•Application
2 - Feasibility
•Technical
Feasibility
•Business
Feasibility
3 Define the
Relationship
•Type of
Add-On
•Contract
Signature
4 Development
Review
•Technical
Assessment
5 – Launch Plan
•Marketing
•Sales
•Support
•Training
6 – Launch
•Review
•Roadmap
•Feature
Requests
Verified Solution
• Ensure integration works
Site Owner Solution Add-On
• Install / Uninstall Test
• Integration Test
• Security Test
• Performance Test
Joint Solution Add-On
• Full system test
• Pricing list
• A Sales Sheet/ Product Sheet
• Website Blurb / Info
• Sales Presentation
• FAQ sheet
• Implementation Cheat Sheet
• Press Release draft
• Support Policy
• Training information
• License Terms and Conditions (EULA, EUSA)

30. Marketing Automation
Analytics / Optimization
DAM / MAM / PIM
Search
Translation
Payment / Tax / Shipping
Mobile
Social
Video

31. Available today
Apptus
InRiver
Silverpop
ImageVault
Site Attention
SEO Manager

32. What’s Next?
Q1 – 10 Add-Ons
Add-On Store
Enhancements
More Marketing Initiatives
Customer Survey

33. CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform

34. User Experience
Simplicity
User centric design
Content in focus
Attention to details

35. CXM
User Experience
Ecosystem / Add-on Store
EPiServer Platform

36. Customer Experiences
Deliver
Analyze
Create
Optimize

37. Create
Experiences
Content lies at the heart of all marketing.

38. Create Reuse
Touchpoint
preview
Content Products Customers
Context
rules
Behavior

39. Context
rules

40. Deliver
Experiences
Screens, channels and touchpoints. Did someone say
context is king?

41. Deliver
Screen
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
Content Products Customers
Context
targeted
Context
rules
Behavior

42. Screen
agnostic

43. Context
targeted

44. Analyze
Experiences
Curated insights make you stop guessing.

45. Web Social Mail Apps
Deliver
Screen
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
Content Products Customers
Context
targeted
Context
rules
Overview
Context
details
Engage-
ment
Behavior

46. Context
details

47. Optimize
Experiences
Taking advantage of data and counting conversions.

48. Web Social Mail Apps
Deliver
Optimize
Channel
agnostic
Create
Adaptive
Reuse
Touchpoint
preview
SEO
A/B test
MVT
Content Products Customers
Self
optimized
Context
targeted
Context
rules
Goal Conversion
Engage-
ment
Behavior

49. SEO

50. Bring it all together
CXM is not one piece of software, but a strategy
where several different technologies plays a key role.

51. Add-ons
Cloud