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AWS Summit 2011
Alcatel-Lucent
Greg Thompson
Head of Solution Architecture, Open API Platform


                             COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Application Enablement
OPEN API PLATFORM



  Who We Are                                What We Sell                                            Why We Do It
  We ’ re the company that built the        We offer service providers and                          Because we know better than anyone
  industry ’ s first end-to-end API         enterprises a platform built on three                   else the challenges today’s service
  exposure,     app    validation and       standalone suites.                                      providers and enterprises face to
  publishing platform.                                                                              increase revenue, improve the
                                            The platform can be deployed in                         efficiency of their internal operations
  And because we’re Alcatel-Lucent,         whole to build a robust developer                       and, in many cases, stay relevant in
  we built it to meet the scalability and   ecosystem from scratch or deployed                      fast-moving markets.
  security required by today’s service      modularly to supplement an existing
  providers and enterprises.                one.                                                    Not only that, but we know from
                                                                                                    experience that there is a wealth of
  More importantly, we built it to help     API Management. Provides the                            untapped opportunity that gets
  our customers drive greater revenue       capability to expose network assets                     unleashed    when     the   network
  through newfound channels.                as APIs to both external third party                    becomes the platform.
                                            and internal application in a secure
                                            and controlled manner.

                                            App Validation. Simplifies the
                                            development of applications and the
                                            inclusion of APIs within applications.

                                            Digital Media Store. Enables
                                            applications to be distributed to end
                                            users.




                                                                        2

                                            COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
APPLICATION ENABLEMENT
Solutions for Asset Monetization through APIs


           Device Abstraction                                                                API Discovery


      Open API Platform – API & Application Lifecycle Management

      API Onboarding        Business + R&A           Developer Mgmt.                                         Digital Media
                                                                                    App Validation
                         API Management                                                                            Store



                  Open API Enablers – From Enablers to APIs

                                Control           Content                  Context                 Communication

                                       Network & IT Enablers
                Massively            Content             Interactive Voice        Location, Contacts    Subscriptions
               Scalable QoS         Streaming             & Video Mgmt               & Presence           & Billing

                Optimized            Content                Call Control           Subscriber Data       Partner &
              Video Delivery       Distribution              & Routing              Monetization        Revenue Mgt
                 Automatic            Rich                   Payment                  Advertising
                Application                                                                              Fulfillment,
               Identification       Messaging               & Charging                 & Offers          Assurance




                                                COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Motivations for using Cloud

• Why use the Cloud?
 • Virtualization – breaking away from traditional hardware model
 • Speed – traditional on-premise deployment activities costly and time consuming
 • Flexibility – temporary instances can be used for short-term activities
• Why AWS?
 • Well-known and arguably the most mature cloud environment.
 • Well established architecture for providing security and high availability
 • Availability in multiple geographies
 • Viewed as a leader in cloud services




                                                          4

                              COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
How we use AWS

• Currently used in a pre-engineered, always-on mode
• Deployed in a multi-tiered/multi-peered security group architecture
• Availability zones used for high availability and redundancy
• EBS used for filesystem data storage
• RDS used for database storage
• Elastic Load Balancers used load balancing traffic into the system




                                                        5

                            COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Benefits of using AWS

• Quick deployment of systems - Enables rapid deployment of components
  without the overhead of delivering and installing hardware on a premise.
• Ease of management - AWS has a nice management interface as well as
  REST APIs that let us use both a GUI and programs to control the
  deployment of instances within EC2.
• Good Support – AWS team is very supportive in answering questions and
  meeting with to resolve any issues and design questions we have




                                                       6

                           COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Our AWS Plans for the next 6-12 months

• Continue to expand use of AWS
• Increase automation of out product into the Cloud (auto deploy/config)
• Increase usage of dynamic scaling




                                                       7

                           COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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AWS Customer Presentation - Alcatel Lucent

  • 1. AWS Summit 2011 Alcatel-Lucent Greg Thompson Head of Solution Architecture, Open API Platform COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 2. Application Enablement OPEN API PLATFORM Who We Are What We Sell Why We Do It We ’ re the company that built the We offer service providers and Because we know better than anyone industry ’ s first end-to-end API enterprises a platform built on three else the challenges today’s service exposure, app validation and standalone suites. providers and enterprises face to publishing platform. increase revenue, improve the The platform can be deployed in efficiency of their internal operations And because we’re Alcatel-Lucent, whole to build a robust developer and, in many cases, stay relevant in we built it to meet the scalability and ecosystem from scratch or deployed fast-moving markets. security required by today’s service modularly to supplement an existing providers and enterprises. one. Not only that, but we know from experience that there is a wealth of More importantly, we built it to help API Management. Provides the untapped opportunity that gets our customers drive greater revenue capability to expose network assets unleashed when the network through newfound channels. as APIs to both external third party becomes the platform. and internal application in a secure and controlled manner. App Validation. Simplifies the development of applications and the inclusion of APIs within applications. Digital Media Store. Enables applications to be distributed to end users. 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. APPLICATION ENABLEMENT Solutions for Asset Monetization through APIs Device Abstraction API Discovery Open API Platform – API & Application Lifecycle Management API Onboarding Business + R&A Developer Mgmt. Digital Media App Validation API Management Store Open API Enablers – From Enablers to APIs Control Content Context Communication Network & IT Enablers Massively Content Interactive Voice Location, Contacts Subscriptions Scalable QoS Streaming & Video Mgmt & Presence & Billing Optimized Content Call Control Subscriber Data Partner & Video Delivery Distribution & Routing Monetization Revenue Mgt Automatic Rich Payment Advertising Application Fulfillment, Identification Messaging & Charging & Offers Assurance COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. Motivations for using Cloud • Why use the Cloud? • Virtualization – breaking away from traditional hardware model • Speed – traditional on-premise deployment activities costly and time consuming • Flexibility – temporary instances can be used for short-term activities • Why AWS? • Well-known and arguably the most mature cloud environment. • Well established architecture for providing security and high availability • Availability in multiple geographies • Viewed as a leader in cloud services 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. How we use AWS • Currently used in a pre-engineered, always-on mode • Deployed in a multi-tiered/multi-peered security group architecture • Availability zones used for high availability and redundancy • EBS used for filesystem data storage • RDS used for database storage • Elastic Load Balancers used load balancing traffic into the system 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. Benefits of using AWS • Quick deployment of systems - Enables rapid deployment of components without the overhead of delivering and installing hardware on a premise. • Ease of management - AWS has a nice management interface as well as REST APIs that let us use both a GUI and programs to control the deployment of instances within EC2. • Good Support – AWS team is very supportive in answering questions and meeting with to resolve any issues and design questions we have 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 7. Our AWS Plans for the next 6-12 months • Continue to expand use of AWS • Increase automation of out product into the Cloud (auto deploy/config) • Increase usage of dynamic scaling 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.