"(Presented by SAP) SAP HANA, available on the AWS Cloud, is an industry transforming in-memory platform, which has been adopted by many startups and ISVs, as well as traditional SAP enterprise customers. SAP HANA converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive, and spatial processing so businesses can operate in real-time. Please join us to learn what SAP HANA can do for you! Doug Turner, CEO of Mantis Technologies, and an early adopter of SAP HANA One on AWS, will present and share his experience migrating his Sentiment Analysis solution from MySQL to SAP HANA One. He will talk about following benefits that he achieved with this migration: -Dramatic simplification of his system architecture and landscape -System consolidation by moving from 23 MySQL instances to one SAP HANA One instance -Reduced overall AWS infrastructure cost as well as reduced admin effort and efficiency We will conclude with an overview of all the key SAP HANA capabilities on the AWS Cloud like text analysis, predictive analytics, geospatial, data integration. We will round out the session with an in-depth view of what new HANA deployment options are available on the AWS Cloud like customers’ ability to bring their own licenses (BYOL) of SAP HANA to run on AWS in a variety of configurations ranging from 244GB up to 1.22TB. "

1. Build Next Generation, Real-time Applications
with SAP HANA on the AWS Cloud
Doug Turner
Rob Groat
Swen Conrad, PMP
November 14, 2013
CEO, Mantis Technology Group Inc.
CTO, Smartronix
Sr. Director, SAP HANA Marketing

2. Agenda
• Power of SAP HANA for Big Data processing
• Customer presentations
– Sentiment Analysis – Pulse Analytics
– Online Big Data Analytics – RECOVERY.GOV
• How to get started – Big Data and Mobility trials

3. The future holds many transformational opportunities
Capitalize on the new technology frontier
From Transactions to
1:1 Engaging Relationships
From Mass Production to
mass customization using 3-D
Printing
From generic treatments to
personalized medicine

4. Information Processing is at a critical inflection point
Point optimization not enough to meet the new frontiers of real-time
IMPACT on BUSINESS
|
Usability Challenges
|
Lack Of Adaptability
Sales
Planning
Predict
Monitor
Communicate
Analyze
Summarize
Aggregate
Customer
Service
Finance and
Operations
Manufacturing
Real-time bonus
calculations for
consumers
Real-time
Business
Scenario
ETL
Staging
Clean-Data
Quality
Collect
Transact
Slow Response Times
Customer overdue credit
calculation by product
areas
Iterative period end closing
with new posting into
accounts constantly
New ATP strategies; MRP
run for individual ATP
check/instant re-planning
Order
Processing
Operational
Reporting
Real-time Risk
& Fraud
Trend
Analysis
Predictive
Analytics
Sentiment
Analytics
Pattern
Recognition
Location
Intelligence
1
0
Transactional
Datastore
IMPACT on IT
Data
Warehouse
Sensors
Data
High Latency
Mobile
Data
|
Complexity
Archives
|
Social & Text
High Cost of Solutions
Geo-Spatial

5. SAP HANA Platform – More than just a database
Any Apps
SAP Business Suite
Any App Server
and BW ABAP App Server
SQL
MDX
R
JSON
Open
Connectivity
SAP HANA Platform
Extended Application Services
App Server| UI Integration Services | Web Server
Supports any Device
OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators
Database Services
Application Function Libraries & Data Models
Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures
Integration Services
Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming
Deployment:
On-Premise | Hybrid | On-Demand
Administration
Development
Processing Engine

6. Values previously unattainable
Cancer cell genomic analysis at Mitsui Knowledge Industry
Streamlining the process of
providing personalized
cancer drug recommendation
http://www.youtube.com/watch?v=Y-zOq3nKjaA

7. Innovation Previously Infeasible
Predicts and analyzes game player behavior in real-time
Real-time insights, analysis, and
consumer engagement for increased
revenue and decreased churn
http://www.youtube.com/watch?v=N6bUkkiZHoE#t=18

8. Simplicity Previously Unachievable
eBay Early Signal Detection System powered by Predictive Analytics
Automated signal
detection system
increasing accuracy
of forecasts
http://www.youtube.com/watch?v=hS-0ZadT6so

9. Breakthrough solutions from startups & ISVs
A single platform powering next generation of applications
nexvisionix

10. Doug Turner
CEO, Mantis Technology Group Inc.
“Simplifying social sentiment analysis solution
for better customer value and lower cost with
SAP HANA One on AWS”

11. Mantis Technology Group
• Enterprise software solution provider
– Business intelligence, data warehousing, analytics
– Social media analytics and social CRM
– Software development engineering
• Established in 2000
– Based in Redmond, WA
– Social and community responsibility
• Focus on delivery

12. Pulse Analytics™
• Social listening platform
– Twitter, Facebook, Pinterest, Instagram, G+ and more
– Semantic and sentiment analysis, topic and subject matter analysis
• Actionable Insight
– CRM customer service integration and alerts
• Data integration and metric correlation
• Interactive dashboards and scorecards
• Mobile and large screen deployment

13. Pulse Analytics™

14. Pulse Analytics - Architecture
Collection
DB
Cloud-based architecture
–
–
–
–
–
Social Media Channels
ETL
Process
Text
Analysis
Data
Mart
REPOR
T
LOAD
Original Architecture
Social Sentiment Analysis
Social media data collectors
Multi-tier data architecture
Custom portal and user interface
SAP Business Objects reporting
25+ parallel Text Analysis servers

15. Pulse Analytics - Architecture
ETL
Process
Text
Analysis
LOAD
Social Media Channels
Social Media Channels
SAP HANA Platform
Data
Mart
Social Sentiment Analysis
Text Analysis
Full Text Index
REPOR
T
Collection
DB
HANA Architecture
REPOR
T
LOAD
Original Architecture
Social Sentiment Analysis

16. Pulse Analytics - Architecture
Technical KPIs
– Significantly reduce ETL load
– 6x increase in query speed
– Simplified data architecture
Social Media Channels
SAP HANA Platform
Text Analysis
Full Text Index
REPOR
T
– Automatic Text Indexing
– Automatic Text Analysis
– Fuzzy logic search advanced
clustering
– Eliminate large scale data
movement
HANA Architecture
LOAD
Key SAP HANA features
Social Sentiment Analysis

17. Pulse Analytics - Architecture
99% faster
Significantly reduced
ETL Load time
Business Challenges
 Offer rapid analysis of social media channels to track consumers and
influencers and measure brand against industry metrics
 Scale social media analytics service offering to handle ever increasing
volumes of data cost-effectively
6x faster
Technical Challenges
Text analysis
processing
 Analyze large volumes of social media data – more than 1M documents daily
 Reduce cost of managing cluster of 25+ Text Analysis and MySQL servers
 Reduce the ETL load times to deliver real-time analysis
Simplified Data
Architecture
Moved from 25+ servers
to 1 Hana One server
Product: Solutions / Capabilities
 SAP HANA One: In-memory processing in the cloud
 Native text analysis functionality in SAP HANA for full-text indexing, fuzzy
search and sentiment analysis
Benefits
 Faster natural-language-based sentiment analysis with topic identification
 Visual presentation of data free from previous performance-based constraints
 Data Architecture simplification replacing 25+ servers with 1 SAP HANA One

18. Rob Groat
CTO, Smartronix
“Building a Transparency and Accountability
Platform for the $840 billion Recovery Act (ARRA)
with SAP HANA on AWS”

19. SAP Technology Powers Accountability Platform
FederalAccountability.gov and Recovery.gov
Big Data exploration at the citizens fingertips
• Key components
– SAP HANA
– SAP Business Objects
• First government
solution on AWS
• Hybrid Cloud

20. Swen Conrad
SAP
“Get started and build a game-changing Big Data
application with SAP HANA One on AWS”

21. SAP HANA Platform – On-Premises or in the Cloud
Enabling game-changing breakthroughs
REAL-TIME APPLICATIONS
Consumer
Engagement
Sense &
Respond
Planning &
Optimization
REAL-TIME ANALYTICS
Operational
Analytics
Predictive,
Big Data
Warehousing Spatial & Text
Analytics
SAP HANA PLATFORM
Database &
Data Processing
Services
Application
Platform Services
Integration &
Data Virtualization
Services
Mission-Critical
Deployment
Services
(Appliance, Cloud)

22. SAP HANA and
other SAP solutions on AWS
Scale up
Innovation catalyst
SAP HANA One
SAP HANA infrastructure
subscription
Growing list of SAP
offerings on AWS
 Fully-featured SAP HANA
 BYOL and get started
 SAP Business Objects BI
 Licensed for productive use
 Licensed for productive use
 SAP Mobile Platform - MADP
– Include Studio and Client libraries
including JDBC, ODBC, etc.
– May connect to ECC, CRM, and
other SAP Software
 SAP Mobile Secure
(including MDM, MCM and MAM)
 Community-based support
 SAP support agreement
 Sybase ASE 15.7.0.013 or higher
 Hourly subscription
 Monthly subscription
 SAP MaxDB Version 7.x or higher
– $0.99/hour license
– Own license
– $2.50/hour AWS infrastructure
– Standard AWS infrastructure pricing
 Amazon cc2.8xlarge instance
 Amazon cr1.8xlarge instance
 SAP Business Suite (ERP, CRM,
SCM, PLM, SRM, NetWeaver
ABAP & Java apps)
– 16 CPUs (32 threads)
– 16 CPUs (32 threads)
 SAP Business All-in-One
– 60 GB RAM / 30 GB compressed data
– 256 GB RAM / 130 GB comp. data
 SAP Business One
– Cluster of 5 machines max
 Cloud Appliance Library
 and more …

23. Getting started: Best HANA One Use Cases
Product
Launch
Month
Close
Accelerate slow & complex
business analysis & reports
without upfront investment
Merging data from various
data sources for end to end
analysis
Enable temporary or
event-based analytics to
start/stop anytime
Enable self-service OLAP
and BI without complex data
modeling
Prototype and demo
breakthrough BI ideas
Build Big Data applications
leveraging native text analysis,
predictive analytics, and spatial
capabilities

24. Big Data Best Practice: Amazon EMR and HANA One on AWS
Give SAP HANA One a try in a guided trial experience
• Import Hadoopprocessed data from
Amazon S3 storage
into SAP HANA One
• Create star schema
• Build analytic and
calculation views
• Analyze Wikipedia
data using Lumira BI
Provisioned by the trial system

25. Resources
•
Online SAP HANA demos running on HANA One:
http://try.saphana.com
•
Free Big Data trial for SAP HANA One:
https://tryhanalive.saphana.com/labs/3
•
SAP HANA One Home Page:
http://hanaone.saphana.com
•
Webinar channel:
https://www.brighttalk.com/channel/8927
•
SAP solutions on AWS:
aws.amazon.com/sap/
•
30-Day Free Trial of SAP Mobile Secure EMM:
www.sapmobilesecure.com/

26. Summary
• SAP HANA combines analytical, transactional and
other Big Data workloads on one system
• Customers, ISVs and growing list of startups are
demonstrating breakthrough use cases
• SAP HANA – as well as other SAP solutions – are
available on the AWS cloud
– Get started with SAP HANA One
– Scale up with SAP HANA Infrastructure subscription by AWS or SAP

27. SAP Booth #200
• Meet SAP HANA and
mobile experts
• Test drive SAP solutions
• Experience the
Internet-of-Things
– Real-time vending machine
– Powered by SAP HANA
• Win an Xbox or one of ten
Raspberry Pis

28. Questions
?

29. We are sincerely eager to hear
your feedback on this
presentation and on re:Invent.
Please fill out an evaluation form
when you have a chance.

30. Contact information
Swen Conrad, PMP
SAP
swen.conrad@sap.com
Phone 650-440-1860
http://saphana.com
Doug Turner, CEO
Mantis
http://mantis-tgi.com
@mantispulse
http://facebook.com/mantispulseanalytics
sales@mantis-tgi.com
Rob Groat, CTO
Smartronix
rgroat@smartronix.com
http://www.smartronix.com