14. The most radical and transformative of
inventions are those that empower
others to unleash their creativity to pursue their dreams
Jeff Bezos, Letter to Shareholders, 2012
23. START-‐UP
a
human
ins-tu-on
designed
to
deliver
new
products
or
services
under
condi-ons
of
extreme
uncertainty
Eric Ries, author of The Lean Startup
24. ENTERPRISE
a
human
ins-tu-on
designed
to
deliver
mul-ple
new
products
or
services
under
condi-ons
of
extreme
uncertainty
29. We wanted to improve something
Provincial bus ticket reservation as convenient as airline tickets
30. We provide features to make the service more interesting
SMS reminders/updates/alerts
“Bus
No123
to
Baguio
leaves
at
2PM
today.
Please
be
at
the
sta;on
no
later
than
1:15pm”
47. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc;on
Why
are
companies
choosing
AWS?
How
to
get
started?
48. Consumer
Business
Seller
Business
IT
Infrastructure
Business
Tens
of
millions
of
ac-ve
customer
accounts
Sell
on
Amazon
websites
Cloud
compu-ng
infrastructure
for
hos-ng
web-‐scale
solu-ons
Eight
countries:
US,
UK,
Germany,
Japan,
France,
Canada,
China,
Italy
Use
Amazon
technology
for
your
own
retail
website
Leverage
Amazon’s
massive
fulfillment
center
network
Hundreds
of
thousands
of
registered
customers
in
over
190
countries
50. AWS
provides
broad
and
deep
services
to
support
any
cloud
workload
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database
51. AWS
Pace
of
Innova;on
280
New
Service
Announcements
&
Updates
159
82
61
48
24
2008
2009
2010
2011
2012
2013
57. “AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of
a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
58. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?
59. Architected
for
Enterprise
Security
Requirements
Cer-fica-ons
and
accredita-ons
for
workloads
that
ma_er
AWS
CloudTrail
-‐
AWS
API
call
logging
for
governance
&
compliance
Log
and
review
user
ac-vity
Stores
data
in
S3,
or
archive
to
Glacier
60. Lower
Costs
with
AWS
Up-‐Front
and
Increase
Savings
as
Your
Usage
Grows
1
2
Replace
up-‐front
capital
expense
with
low
variable
cost
Economies
of
scale
allow
us
to
con;nually
lower
costs
3
Pricing
model
choice
to
support
variable
&
stable
workloads
4
Save
more
money
as
you
grow
bigger
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
38 Price
Reductions
On-demand
Tiered Pricing
Reserved
Volume Discounts
Spot
“Average of 400 servers
replaced per customer”
Custom Pricing
61. Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
62. Economies of scale allow AWS to continually lower costs
We build IT at higher
scale than most any
operator of data
centers in the world
We are comfortable
running a high volume,
low margin business
We pass the savings
along to our customers in
the form of low prices and
continuous reductions
63. Astro Radio Streams into the AWS Cloud to Reduce Hosting and
Migration Costs by 90%
•
•
•
Astro Radio, a pioneer in online radio streaming in
Malaysia, broadcasts 10 internet stations and 10 FM
stations across the country
The organization was using a co-location service
and experienced regular outages, limited concurrent
internet radio users to 3,000, and restricted Astro
Radio’s business opportunities
Using AWS, Astro Radio was able to lower its
hosting and migration costs by 90%, improve
system availability to 99.9%, and focus on
innovation
65. Enterprises
Can’t
Afford
to
be
Slow
Old World:
Infrastructure in Weeks
AWS:
Infrastructure in Minutes
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Everything changes with this kind of agility
66. A
culture
of
Innova;on:
Experiment
Ocen
&
Fail
without
Risk
On-Premises
Experiment Infrequently
$ Millions
Failure is expensive
Less Innovation
Nearly $0
Experiment Often
Fail quickly at a low cost
More Innovation
67. SingPost Uses AWS to Expands E-Commerce Business in Just 3
Months While Reducing CAPEX by 50%
•
•
•
Singapore Post Ltd, commonly known as SingPost,
is using its regional postal & logistics network as a
back bone to provide end-to-end online e-commerce
sites for almost 200 commercial clients across Asia
SingPost needed a hosting environment that would
allow it to build e-commerce sites rapidly and enable
a fast time to market
Using AWS, SingPost can create an e-commerce
platform for new customers in less than three
months, expand to new regions in one day, and
estimates saving at least 50% by running on AWS
instead of an on-premises environment
68.
69. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?
70. Gedng
Started
with
the
Cloud
New
Applica-ons
Cloud
Strategy
Exis-ng
Applica-ons
Build
a
Cloud-‐Ready
Design
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
71. Gedng
Started
with
the
Cloud
•
New
Applica-ons
Cloud
Strategy
Exis-ng
Applica-ons
Dev/Test applications
Build
a
Cloud-‐Ready
Design
•
Self-contained Web
Applications
•
Social Media Product
Marketing Campaigns
“No-‐brainer
to
move”
Apps
•
Customer Training Sites
•
Video Portals
(Transcoding / Hosting)
Planned
Phased
Migra-on
•
Pre-sales Demo Portal
•
Software Downloads
•
Trial Applications
72. Gedng
Started
with
the
Cloud
New
Applica-ons
Cloud
Strategy
Exis-ng
Applica-ons
Build
a
Cloud-‐Ready
Design
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
•
•
•
•
•
•
Batch Processing
Content
Management
Digital Asset
Management
Log Processing
Collaborative Tools
Big Data Analytics
Platforms
73. Gedng
Started
with
the
Cloud
New
Applica-ons
Cloud
Strategy
Exis-ng
Applica-ons
Build
a
Cloud-‐Ready
Design
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
?
