2. Innovation
Powered by the Cloud
Tom
O’Reilly
Head
of
Hong
Kong
&
Taiwan

3. Our Hong Kong Sponsors

4. Our Taiwan Sponsors

5. Why
does
Cloud
Compu;ng
ma<er?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?

6. Barriers

7. removed

11. AWS?

12.
«
AWS
allows
us
to
devote
our
resources
and
mindshare
to
the
core
business
»

14. «
Want
to
increase
innova-on?
Lower
the
cost
of
failure
»
Joi
Ito
MIT
Media
Lab

15. Open
Source
SW

16. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
Jeff Bezos, Letter to Shareholders, 2012

17. without
gatekeeping

18. experimenta-on

19. Waste
value
customer

20. was-ng

21. customer
and
work
backwards

22. experimenta-on

23. Measure

24. iterate

25. START-­‐UP
a
human
ins-tu-on
designed
to
deliver
new
products
or
services
under
condi-ons
of
extreme
uncertainty
Eric Ries, author of The Lean Startup

26. ENTERPRISE
a
human
ins-tu-on
designed
to
deliver
mul-ple
new
products
or
services
under
condi-ons
of
extreme
uncertainty

27. Uncertainty

28. Acquire
resources
on
demand
Release
resources
when
no
longer
needed
Only
pay
for
what
you
use
Leverage
others’
core
competencies

29. Cloud
compu-ng
transforms
businesses

30. About
SAYS

31. About
SAYS
over
500,000
users
across
Southeast
Asia

32. About
SAYS
6,000,000
visits
delivered
monthly

33. 0
sysadmins
in-­‐house

34. AWS
for
High
Availability
serving
assets
delivering
visits
to
clients

35. Engineers
focus
on
the
app
AWS
handles
the
growing
pain

37. Cloud-­‐based
analy-cs
enhances
the
offline
world

38. Faster
and
faster,
the
Cloud
moves
data
processing
to
real-­‐-me

39. What
was
happening
yesterday?

40.
What
right
now?
is
the
excep-on
rate
is
the
ad
click-­‐through
topics
are
trending
inventory
remains
queries
are
slow
are
the
high
scores

42. 4TB/day
Amazon
S3
Archival
-­‐
Amazon
Glacier
Amazon
Kinesis
Real-­‐;me
Insights
24/7
Hadoop-­‐
clusters
EC2

43. Some
things
never
change

44. You
have
to
be
willing
to
be
misunderstood
for
a
long
period
of
-me

45. ..
Provincial
travel
just
got
smarter..

46. We wanted to improve something
Provincial bus ticket reservation as convenient as airline tickets

47. We provide features to make the service more interesting
SMS reminders/updates/alerts
“Bus
No123
to
Baguio
leaves
at
2PM
today.
Please
be
at
the
sta;on
no
later
than
1:15pm”

48. We
are
all
start-­‐ups
now

49. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc;on
Why
are
companies
choosing
AWS?
How
to
get
started?

50. Consumer
Business
Tens
of
millions
of
ac-ve
customer
accounts
Eight
countries:
US,
UK,
Germany,
Japan,
France,
Canada,
China,
Italy
Seller
Business
Sell
on
Amazon
websites
Use
Amazon
technology
for
your
own
retail
website
Leverage
Amazon’s
massive
fulfillment
center
network
IT
Infrastructure
Business
Cloud
compu-ng
infrastructure
for
hos-ng
web-­‐scale
solu-ons
Hundreds
of
thousands
of
registered
customers
in
over
190
countries

51. ?
…get
into
cloud
compu-ng?
How
did
Amazon…

52. AWS
provides
broad
and
deep
services
to
support
any
cloud
workload
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

53. AWS
Pace
of
Innova;on
New
Service
Announcements
&
Updates
2012
2011
2010
2009
82
61
48
24
2008
159
280
2013

54. Trusted
by
Enterprises
Around
the
World

55. APAC
Partners

56. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of
a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
“AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”

57. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?

58. Architected
for
Enterprise
Security
Requirements
Cer-fica-ons
and
accredita-ons
for
workloads
that
ma_er
AWS
CloudTrail
-­‐
AWS
API
call
logging
for
governance
&
compliance
Stores
data
in
S3,
or
archive
to
Glacier
Log
and
review
user
ac-vity

59. Lower
Costs
with
AWS
Up-­‐Front
and
Increase
Savings
as
Your
Usage
Grows
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers
replaced per customer”
Replace
up-­‐front
capital
expense
with
low
variable
cost
2
40 Price
Reductions
Economies
of
scale
allow
us
to
con;nually
lower
costs
3
Pricing
model
choice
to
support
variable
&
stable
workloads
4
Save
more
money
as
you
grow
bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing

60. Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible

61. Economies of scale allow AWS to continually lower costs
We build IT at higher
scale than most any
operator of data
centers in the world
We are comfortable
running a high volume,
low margin business
We pass the savings
along to our customers in
the form of low prices and
continuous reductions

62. • D-Link designs, develops, and
manufactures networking solutions for
both the consumer and business
markets
• Needed a global infrastructure to
support its cloud service portal, mydlink
• By using AWS, D-Link takes advantage
of multiple AWS Regions for 30% faster
service delivery time to customers and
a roughly 50% reduction in IT costs
D-Link Estimates 30% Improved Service Delivery While Saving
50% in IT Costs with AWS

63. Increased
agility
has
become
the
#1
reason
businesses
use
the
AWS
cloud

64. Enterprises
Can’t
Afford
to
be
Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

65. A
culture
of
Innova;on:
Experiment
Ocen
&
Fail
without
Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0

66. • 9GAG is the Hong Kong-based
developer of 9GAG.com, an image
sharing social media website
• 9GAG.com has a large and growing
user base and the company needed
the site to be highly available
• With AWS, 9GAG saw roughly 20%
improvement in server response times
for the website and 10-20%
improvement in overall network activity
9GAG Improves Website Availability and Supports 1.5 Million
New Users Seamlessly with AWS

67. Why
does
Cloud
Compu-ng
ma_er?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?

68. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-­‐Ready
Design
Exis-ng
Applica-ons
“No-­‐brainer
to
move”
Apps
Planned
Phased
Migra-on
Gedng
Started
with
the
Cloud

69. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-­‐Ready
Design
Exis-ng
Applica-ons
“No-­‐brainer
to
move”
Apps
Planned
Phased
Migra-on
• Dev/Test applications
• Self-contained Web
Applications
• Social Media Product
Marketing Campaigns
• Customer Training
Sites
• Video Portals
(Transcoding /
Hosting)
• Pre-sales Demo Portal
• Software Downloads
• Trial Applications
Gedng
Started
with
the
Cloud

70. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-­‐Ready
Design
Exis-ng
Applica-ons
“No-­‐brainer
to
move”
Apps
Planned
Phased
Migra-on
• Batch Processing
• Content
Management
• Digital Asset
Management
• Log Processing
• Collaborative Tools
• Big Data Analytics
Platforms
Gedng
Started
with
the
Cloud

71. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-­‐Ready
Design
Exis-ng
Applica-ons
“No-­‐brainer
to
move”
Apps
Planned
Phased
Migra-on
Gedng
Started
with
the
Cloud

72. Thank you !
Tom O’ Reilly – Head of Hong Kong & Taiwan