This document summarizes an AWS summit held in Tel Aviv, Israel in October 2013. It provided an overview of AWS services and announcements, including the opening of an AWS office in Israel to better serve local customers. The summit highlighted AWS' global infrastructure spanning 9 regions and 26 availability zones, its 30+ services, and rapid pace of innovation with over 150 new services and features launched in 2012 and 2013. It also showcased how various companies are using AWS to improve agility, reduce costs, and drive transformation across industries.
3. Announcing: AWS in Israel
Local entity with account managers, solutions
architects, technical account managers,
support staff and various other functions for
Israeli customers to directly engage with AWS
13. AWS Marketplace: Buy Software Pre-Configured
to Run on AWS
25 categories
977 product listings
Growth since Jan 1, 2013
Active customers
Usage per customer
308%
152%
14. The AWS Price Reduction Philosophy
Reduced
Prices
More
Customers
Ecosystem
Lower
Infrastructure
Costs
More AWS
Usage
Global Footprint
New Features
New Services
Infrastructure
Innovation
Economies
of Scale
More
Infrastructure
18. AWS Service Launches and Feature Updates
159
82
61
48
24
9
2007
2008
2009
2010
2011
2012
2013
19. Introducing AWS Activate
All the resources you need to
get started and scale on AWS:
AWS Training
AWS Support
Startup Forum
AWS Promotional Credit
Special offers from third parties
Learn more and sign up at https://aws.amazon.com/activate/
23. 2003
$5.2B retail business
7,800 employees
A whole lot of servers
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
24. Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”
26. “ The most radical and transformative of
inventions are those that empower
others to unleash their creativity to pursue their dreams ”
Jeff Bezos, Letter to Shareholders, 2012
27. “ The most radical and transformative of
inventions are those that empower
others to unleash their creativity to pursue their dreams ”
Jeff Bezos, Letter to Shareholders, 2012
33. Addressing Uncertainty
Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage other’s core
competencies
Turn fixed cost into variable
35. 1. Trade Capital Expense for Variable Expense
On-Premises
Saved $34M on
SmartHub app
$0 to get started
Pay as you go
36. 2. Lower Variable Expense Than Going it Alone
Reduced web
infrastructure cost
by 50%
Saved $1.6M-$2.4M
on capital
expenditure
Reduced IT costs
by 40% over a five
year period
37. 3. You Don’t Need to Guess Capacity
Self Hosting
The Cloud
Actual demand
Actual demand
Waste
Predicted Demand
Rigid
Elastic
44. 4. Dramatically Increase Speed & Agility
Old World: Infrastructure in Weeks
AWS: Infrastructure in Minutes
aws.amazon.com/managementconsole
Instance Type
Number of Instances
Availability Zone
M3 Extra Large
1,000
US-West-2b
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Launch
45. Increase Innovation When The Cost of Failure Approaches Zero
Old world:
Experiment infrequently
AWS:
Near $0
Experiment often
Failure is expensive
Fail quickly at a low cost
Less innovation
More innovation
46. 5. Stop Spending Money on Undifferentiated Heavy Lifting
We take care of...
so you don’t have to...
Data Centers
Power
buy and install new hardware
Cooling
Cabling
set up and configure new software
Networking
Racks
Servers
Storage
Labor
build new data centers
48. The Benefits of Cloud Computing
1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need to guess capacity
4. Dramatically improved speed and agility
5. Stop spending money on undifferentiated heavy lifting
6. Go global in minutes
51. Offices in 15 cities serving 30 markets
NEW YORK
SCOTTSDALE
MADRID
PARIS
MILAN
AMSTERDAM
STOCKHOLM
LONDON
BERLIN
WARSAW
MUNICH
SAO PAULO
TEL AVIV
MOSCOW
TOKYO
53. Media: Quantity & Quality
Serving 5 billion personalized impressions per month
Integrated with
14
leading
exchanges
Handling
7
billion RTB
requests per day
Highly commended by
in joint case study
RTB
Direct
300+
partnerships with
premium media networks
and sites including :
Connected to
85
of
top 100 sites
Strong relationships with premium publishers
that include access to their preferred deals
and private auctions
54. About myThings
4
Data centers
EU (Ireland), 2 US
(Virginia, California),
Japan (Tokyo)
Under 1%
drop-out rate
Hundreds
of servers
3engines 150K
big data
QPS
operating automatically Amazon, Microsoft and on a daily basis
depending on load,
Google
generating total
elasticity
20ms
average bid response
time
20TB
volume of data
processed per day
In-memory
database
for lightning fast
look-ups
60. What do we use from AWS?
Amazon EC2
Instance with
CloudWatch
Elastic IP
Amazon S3
Amazon EBS
Snapshot
DynamoDB
Amazon RDS
Auto Scaling
Amazon EMR
Amazon Glacier
Amazon Redshift
ElastiCache
Route 53
Amazon SES
Alarm
Elastic Load
Balancing
Amazon SNS
IAM
Amazon VPC
Amazon SQS
CloudWatch
76. The Advantages of using AWS in myThings
4 Regions
Need for minimum network latency
Abundant capacity, no strings
attached
EC2 Elasticity
Extreme agility for both seasonality
and innovation
Three levels of storage with no
limits
S3 & Glacier
Large amounts of data, continuously
growing
World wide locations
Multiple tools for handling
data
Mix and match database
needs
Maximum IT, minimum
investment
RedShift, EMR & S3
Big Data analytics
DynamoDB
Need for speed
CloudWatch,
OpsWorks
Maximum IT, minimum investment
96. About Us
Real Time, Public Transit Info, Navigation & Ticketing App
• Founded Nov 2011
• Venture funded
• Over 2,000,000 users
• Coverage in 22 countries, 70+ cities
• Top Navigation app on Google Play & Apple App Store
97. What’s the best
way to my
destination now?
When will my
next bus arrive?
Will it be
overcrowded?
When will I
arrive to my
destination?
Uncertainty & wasted time frustrate public transport riders
98. Providing the most complete real-
time public transit information,
combining agencies data with the
power of the crowd.
99. At the station ► Trip planning ► On the go ► Ticketing
Riders can access:
• Stops and lines info
• Real time schedules
• Transit location/arrival - on map
• PT reports from the crowd
100. At the station ► Trip planning ► On the go ► Ticketing
Riders can select the best real time way from A to B:
• Search according to preferences
• All transit modules integrated
• Step by step directions (incl. walking)
• Route map and sharing options
101. At the station ► Trip planning ► On the go ► Ticketing
Moovit guides riders during the trip:
• Navigation directions
• Updates and alerts of what’s ahead
• Track progress on map
• Dynamic ETA
• Riders reports complement the data
available to all: Delays, Crowding,
Cleanliness
102. At the station ► Trip planning ► On the go ► Ticketing
Moovit Mobile Ticketing
• Pay instantly
• No more paper tickets
• No need to carry cash
• Store tickets on phone for future use
• Better control over spend
108. Some of our challenges
Minimize latency when serving
map tiles
Amazon CloudFront
Amazon Route 53
Robust application servers
Amazon ELB
Amazon EC2
Dynamic graph building and loading
needs memory optimized servers
Amazon EC2
AWS helps us overcome key challenges
109. AWS Services We Use
Compute
SQL DB
Amazon EC2
Amazon RDS
DNS Service
Route 53
NoSQL
Disk
Storage
Amazon
DynamoDB
Amazon EBS
Amazon S3
Content Delivery
Monitoring
Load Balancing
CloudFront
CloudWatch
Elastic Load
Balancing
And we are planning to use more…
112. Newspaper Advertising Revenue
Adjusted for Inflation, 1950 to 2012
$70,000
$60,000
$50,000
Print Only
$40,000
Including Online
$30,000
Millions of 2012 Dollars
$20,000
$10,000
1950
1960
1970
1980
Source: Newspaper Association of America
Carpe Diem Blog
1990
2000
2010
113. Media and Advertising
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data
150. Private subnets
FISMA moderate
Hardware security modules
HIPAA
PCI DSS Level 1
ITAR
ISO 27001
Multi-factor authentication
IAM federation
Readily available encryption services
to protect your customers.
SAS70 Type II
VPC by default
DIACAP
AES-256 encryption
SSL for data in transit
SOC 1 & 2
Key rotation
FedRAMP
151. AWS CloudHSM - Hardware Security
Module in the Cloud
AWS CloudHSM
154. Amazon RDS for Oracle
Transparent Data Encryption and
Native Network Encryption.
155. “ The most radical and transformative of
inventions are those that empower
others to unleash their creativity to pursue their dreams ”
Jeff Bezos, Letter to Shareholders, 2012