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Ed Lenta 
Managing Director 
Amazon Web Services, Australia & New Zealand 
© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Startups on AWS
Enterprises on AWS
Public Sector on AWS
System Integrators on AWS
ISVs on AWS
Infrastructure-as-a-service Magic Quadrant 2014 
“AWS is the overwhelming 
market share leader, with 
more than five times the 
compute capacity in use 
than the aggregate total of 
the other fourteen 
providers.” 
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by 
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, 
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be 
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“Increasingly, organizations are asking what can’t go to the cloud, 
rather than what can…” 
“[Enterprise customers are] skipping the years of early getting-their-feet- 
wet, and immediately jumping in with more significant projects, 
with more ambitious goals…” 
“As 2014 dawns, we’re moving into an era of truly 
mainstream adoption of cloud…”
Why are companies adopting 
cloud computing and AWS so 
quickly?!
#1: Agility 
The primary reason businesses are 
moving so quickly to AWS and the 
cloud
Storage 
HotelsMusic 
Photos
Enterprises Can’t Afford to Be Slow 
Old World: 
Infrastructure in 
weeks
“Want to increase innovation? " 
Lower the cost of failure"! 
Joi Ito, Director MIT Media Lab
A Culture of Innovation: Experiment Often & Fail Without 
Risk
Jaime Vogel 
CIO, AFG
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
#2: Platform Breadth 
A broad and deep platform helps customers" 
build sophisticated, scalable applications!
It’s Not Just Having Services in a Couple of Regions 
10 regions 
26 availability zones 
52 edge locations
Support 
Professional ServicesTraining 
Certification 
Technology Partner 
s Consulting Partner 
s EcosystemAWS Marketplac 
e 
Elastic Beanstalk for Java, Node.js, 
Python, Ruby, PHP and .Net 
Containers & Deployment (PaaS) OpsWork 
s CloudFormation 
Management & 
Administration 
IAM 
CloudTrai 
l Cloud HSM 
CloudWatch 
Management Console 
APIs and SDKs 
Command Line Interface 
NetworkingVPC 
Direct Connec 
t Route 53 
Analytics 
EMR 
Redshif 
t Kinesi 
s Data Pipeline 
CloudFront SNS 
SQS 
SES 
SWF 
AppStream 
CloudSearch 
Application Services 
WorkSpaces 
S3 
EBS 
Glacier 
Storage Gateway 
Import/Export 
Regions 
Availability Zones 
Content Delivery POPs 
DynamoDB 
ElastiCache 
Compute 
Storage 
Databases 
RDS 
MySQL, PostgreSQL 
Oracle, SQL Server 
EC2 
Elastic Load Balancer 
Auto Scaling
Broad Features and Functionality for Each Service 
72 new 
features since 
Feb 2013 
IAM 
Redshift 
Elastic Map 
Reduce 
Data Pipeline 
Route 53 
CloudFront 
CloudFormation 
Elastic Load 
Balancer EC2 
EBS 
S3 
DynamoDB 
AppStream 
Kinesis 
Regional expansion to US West (Oregon) 
Support for temporary credentials when loading data from Amazon S3 
Regional expansion to EU West (Dublin) 
SOC1/2/3 Compliance certification 
Ability to UNLOAD encrypted files in parallel to Amazon S3 
Regional expansion to Asia Pacific (Tokyo) 
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC 
Enable logging of UNLOAD statements 
New built-in function to compute the SHA1 hash of a value 
Added support for UTF-8 characters up to 4 bytes in size 
Ability to share snapshots between accounts to simplify manageability. 
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time 
Added support for timezone conversion in SQL 
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion 
Simplified ingestion by automatically detecting date and time formats. 
Added support for automatic query timeouts to workload management queues. 
Enabled the use of wildcards when assigning queries to workload management queues. 
New built-in function to enable customers to calculate the CRC32 checksum of a value 
Console improvements to show progress bars for backup and restore operations. 
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which 
resources. 
Obtained PCI compliance 
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion 
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction 
Added support for POSIX regex expressions when using SIMILAR to in SQL queries 
Added Cursor support to enable extraction of large data sets over ODBC connections 
Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier 
Added system tables to enable logging of database activity for auditing 
Regional expansion to Asia Pacific (Singapore, Sydney) 
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or 
Amazon CloudHSM 
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, 
management, configuration and security. 
Integration with Canal to enable streaming data ingestion 
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that 
supports SSH access and script execution 
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake 
schemas 
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for 
control plane events
Combine platform agility with global scale 
Speed to Unmatched platform and geographic breadth 
deployment 
+ 
Support 
Certification 
Training 
Professional Services 
Technology 
Partners 
Analytics 
Consulting 
Partners 
AWS 
Marketplace 
Containers & Deployment (PaaS) Ecosystem 
Management & 
Administration 
Application Services 
Networking 
Storage 
Compute 
Databases 
Regions 
Availability Zones 
Content Delivery POPs
Grant O’ Connell 
CEO, CGR
Who 
is 
CGR? 
CGR 
is 
a 
group 
of 
highly 
accomplished 
business 
and 
technical 
risk 
process 
advisors. 
Our 
risk 
management 
so>ware-­‐as-­‐a-­‐service, 
CGR 
FoundaCon, 
is 
used 
aound 
the 
world.
AWS Summit 2014 - Perth - Keynote
Business 
Pain 
Points 
• Cost 
of 
setup 
• Global 
expansion 
• Reliability 
• Performance 
• Minimising 
risk 
for 
our 
own 
business!
AWS Summit 2014 - Perth - Keynote
AWS Summit 2014 - Perth - Keynote
+
✔ 
Global 
coverage: 
Sydney, 
Dublin, 
Singapore 
✔ 
Instant 
virtual 
server 
provisioning 
✔ 
Centralised 
billing 
✔ 
Local 
team: 
Andy 
+ 
James 
next 
door 
✔ 
Security 
standards 
• 
ISO27001 
• 
SAS70 
(SOC 
1/SSAE 
16/ISAE 
3402 
reports) 
• 
Pen 
tesCng: 
always 
‘excellent’ 
marks 
for 
DC 
Why 
AWS?
Future 
Plans 
AWS 
– 
Sydney, 
Dublin, 
Singapore 
CGR 
– 
Solid 
FoundaOon 
INTH 
PER 
FOUGDTORUENRSEES
+ 
+ 
= 
The 
Perfect 
EquaCon
Successful 
Business 
Worldwide
AWS Summit 2014 - Perth - Keynote
© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
#3: Continual Iteration and Innovation 
AWS continuously upgrades 
infrastructure, so you don’t have to
AWS Rapid Pace of Innovation! 
+48! 
Elastic Load! 
Auto Scaling! 
Amazon VPC! 
Amazon RDS! 
2009! 
! 
Balancing! 
+61! 
Amazon SNS! 
AWS Identity ! 
! 
& Access ! 
! 
Management! 
Amazon Route 53! 
2010! 
+82! 
Amazon SES! 
AWS Elastic ! 
! 
Beanstalk! 
AWS ! 
! 
CloudFormation! 
Amazon ! 
! 
ElastiCache! 
AWS Direct ! 
! 
Connect! 
GovCloud! 
2011! 
+280! 
Amazon Elastic! 
! 
Transcoder! 
AWS OpsWorks! 
Amazon ! 
! 
CloudHSM! 
Amazon ! 
! 
AppStream! 
Amazon ! 
! 
CloudTrail! 
Amazon ! 
! 
WorkSpaces! 
Amazon Kinesis! 
2013! 
+159! 
AWS Storage! 
! 
Gateway! 
Amazon ! 
! 
Dynamo DB! 
Amazon ! 
! 
CloudSearch! 
Amazon SWF! 
Amazon Glacier! 
Amazon Redshift! 
AWS Data ! 
! 
Pipeline! 
2012! 
Since inception AWS has:! 
! 
• Released 927 new services and features ! 
• Introduced over 35 major new services! 
! 
! 
+24! 
Amazon EBS! 
Amazon! 
! 
CloudFront! 
2008! 
+283! 
Amazon Cognito! 
Amazon Mobile! 
! 
Analytics! 
Amazon Zocalo! 
2014! 
*as of July 31, 2014
Get Core Functionality in the 
Small, “Two Pizza” Hands of Customers, Quickly 
Epic" 
Collaboration 
Small, autonomous teams 
Roadmap ownership 
Decoupled launch schedules 
+ = 
Teams 
Operational stability 
High scale 
Limited initial feature set 
Iterate Based on Customer Feedback
Every New Feature and Service Arrives Ready to Use 
On-premises infrastructure 
ElastiCache 
Support for 
Redis 2.8 
Upgrades are your responsibility 
Upgrades happen automatically
Amazon WorkSpaces! 
Delivering on the promise of 
desktop virtualization 
Infrastructure & admin tools 
End user desktop and mobile apps 
Most successful preview, ever
Amazon Zocalo! 
Easy Sharing! Simple document feedback! Access from any device! 
Integrate your corporate 
directory! 
Secure! Low cost!
Introducing Logs for CloudWatch! 
Automatic log aggregation and monitoring! 
! 
Install a small foot print daemon for all logs! 
! 
Use the same tool for infrastructure and application 
metrics and reporting! 
! 
Exception handling and notifications!
AWS Mobile Services! 
Amazon 
Cognito 
Amazon 
Mobile Analytics 
Amazon 
Mobile SDK 
SNS Push 
Notifications
1 
#4: Cost Savings and Flexibility 
Trade Capex for 
variable expense 
3 
Pricing model 
choice to support 
variable & stable 
workloads 
On-demand! 
Reserved! 
Spot 
4 
Save more 
money as you 
grow bigger 
Tiered pricing! 
Volume discounts! 
Custom pricing 
2 
Economies-of-scale 
provide lower costs 
than companies can 
do on their own 
45 price reductions 
since 2006!
“Without AWS we 
would have needed 
to raise $7.1M to 
launch instead of 
$1.8M” 
“Migrating data centers to 
AWS contributes to a global 
savings of $100M in 
infrastructure costs” 
“We've halved storage 
costs. We're looking 
forward to saving 
hundreds of millions of 
dollars”
How are enterprises thinking about 
and using the cloud in 2014?!
#1: Development and Testing 
70% reduction in" 
operational costs 
Banking Systems &, 
Management Tools 
Do more dev and 
test work, faster 
SAP 
Oracle 
Reduced dev and test 
environment costs
#2: New Workloads 
Product 
prototyping 
Audience 
management & 
creative design 
Customer 
Loyalty App 
Biological 
data 
research 
Global deals 
engine 
Video 
streaming 
SIM card 
credit 
App streaming 
Firmware 
News 
distribution 
upgrades 
Mobile musicMobile game 
s 
discovery
#3: Supplement Existing Workloads with the Cloud! 
Web Hosting 
Reduced incoming Internet 
traffic into NAB’s data centres 
by 90%. 
Equipment 
leasing app 
Disaster recovery SSAE 16- 
compliant to restore all data 
within 2 hours 
Operational 
applications 
Export data to AWS for 
analytics processing
#4: Supplement Workloads with Existing! 
On-premises Infrastructure 
AWS serves up 
application content & data 
Integration back to Samsung 
Data Centers for financial 
transactions 
Existing systems
#5: Migrating Existing Applications! 
Migrated 500 web 
properties in 5 months 
1,700 web properties 
New product websites in 2 days 
vs. 2 weeks 
Migrated clinical trials 
simulations platform 
Simulations in 1.2hrs vs. 60hrs 
64% reduction in costs
#6: Data Center Migration! 
From 40 data centers, down to 6 
9X increase in AWS 
usage 
APIs help govern usage 
and control cost 
Enabling global 
collaboration 
3,000 applications 
by January 2015
#7: All-in — IT Entirely in the Cloud 
“We have to be great at a 
number of things…! 
operating data centers is not 
one of those things” 
Hosting all core systems, SAP, 
Hyperion, Active Directory and 
SharePoint! 
2000 applications 
migrating ! 
to AWS in 18 months
Let’s talk about ‘private clouds’…!
92% of private clouds are still falling short of the 
core requirements: self-service, full automation, 
tracking and monitoring. 
September 2013 Survey
Meet regulatory requirements 
Build compliant environments 
What are customers really looking for? 
Adhere to existing internal policies 
Deploy in a familiar environment
The Good News is That You Can Get All of This on AWS! 
Private network 
Private compute 
Private storage 
Private key 
management 
Governance
Which Is the Better Path?! 
Spend millions to create a 
circa-2010 AWS clone that 
is largely frozen in time 
Satisfy your isolation requirements 
No upfront costs 
Continued benefit of economies of scale 
100s of new features & services every year
Integration with On-premises Resources! 
Integrated 
networking 
Integrated 
access control 
Integrated 
cloud backups 
Single pane 
of glass 
# 192.168.1.11 
# 192.168.1.10 
Microsoft Active 
Directory 
Custom LDAP 
App 1 
AWS Storage 
Gateway
Some final thoughts about Amazon… 
1 
Customer 
obsession 
2 
Invention 
3 
Long-term 
orientation
Thank You 
Enjoy the rest of today’s event
© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

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Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

AWS Summit 2014 - Perth - Keynote

  • 1. Ed Lenta Managing Director Amazon Web Services, Australia & New Zealand © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 7. Infrastructure-as-a-service Magic Quadrant 2014 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • 8. “Increasingly, organizations are asking what can’t go to the cloud, rather than what can…” “[Enterprise customers are] skipping the years of early getting-their-feet- wet, and immediately jumping in with more significant projects, with more ambitious goals…” “As 2014 dawns, we’re moving into an era of truly mainstream adoption of cloud…”
  • 9. Why are companies adopting cloud computing and AWS so quickly?!
  • 10. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
  • 12. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
  • 13. “Want to increase innovation? " Lower the cost of failure"! Joi Ito, Director MIT Media Lab
  • 14. A Culture of Innovation: Experiment Often & Fail Without Risk
  • 29. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 30. #2: Platform Breadth A broad and deep platform helps customers" build sophisticated, scalable applications!
  • 31. It’s Not Just Having Services in a Couple of Regions 10 regions 26 availability zones 52 edge locations
  • 32. Support Professional ServicesTraining Certification Technology Partner s Consulting Partner s EcosystemAWS Marketplac e Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net Containers & Deployment (PaaS) OpsWork s CloudFormation Management & Administration IAM CloudTrai l Cloud HSM CloudWatch Management Console APIs and SDKs Command Line Interface NetworkingVPC Direct Connec t Route 53 Analytics EMR Redshif t Kinesi s Data Pipeline CloudFront SNS SQS SES SWF AppStream CloudSearch Application Services WorkSpaces S3 EBS Glacier Storage Gateway Import/Export Regions Availability Zones Content Delivery POPs DynamoDB ElastiCache Compute Storage Databases RDS MySQL, PostgreSQL Oracle, SQL Server EC2 Elastic Load Balancer Auto Scaling
  • 33. Broad Features and Functionality for Each Service 72 new features since Feb 2013 IAM Redshift Elastic Map Reduce Data Pipeline Route 53 CloudFront CloudFormation Elastic Load Balancer EC2 EBS S3 DynamoDB AppStream Kinesis Regional expansion to US West (Oregon) Support for temporary credentials when loading data from Amazon S3 Regional expansion to EU West (Dublin) SOC1/2/3 Compliance certification Ability to UNLOAD encrypted files in parallel to Amazon S3 Regional expansion to Asia Pacific (Tokyo) Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC Enable logging of UNLOAD statements New built-in function to compute the SHA1 hash of a value Added support for UTF-8 characters up to 4 bytes in size Ability to share snapshots between accounts to simplify manageability. Support for statement timeouts to automatically terminate queries that exceeded allotted execution time Added support for timezone conversion in SQL Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion Simplified ingestion by automatically detecting date and time formats. Added support for automatic query timeouts to workload management queues. Enabled the use of wildcards when assigning queries to workload management queues. New built-in function to enable customers to calculate the CRC32 checksum of a value Console improvements to show progress bars for backup and restore operations. Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources. Obtained PCI compliance Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction Added support for POSIX regex expressions when using SIMILAR to in SQL queries Added Cursor support to enable extraction of large data sets over ODBC connections Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier Added system tables to enable logging of database activity for auditing Regional expansion to Asia Pacific (Singapore, Sydney) Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and security. Integration with Canal to enable streaming data ingestion Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access and script execution Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events
  • 34. Combine platform agility with global scale Speed to Unmatched platform and geographic breadth deployment + Support Certification Training Professional Services Technology Partners Analytics Consulting Partners AWS Marketplace Containers & Deployment (PaaS) Ecosystem Management & Administration Application Services Networking Storage Compute Databases Regions Availability Zones Content Delivery POPs
  • 35. Grant O’ Connell CEO, CGR
  • 36. Who is CGR? CGR is a group of highly accomplished business and technical risk process advisors. Our risk management so>ware-­‐as-­‐a-­‐service, CGR FoundaCon, is used aound the world.
  • 38. Business Pain Points • Cost of setup • Global expansion • Reliability • Performance • Minimising risk for our own business!
  • 41. +
  • 42. ✔ Global coverage: Sydney, Dublin, Singapore ✔ Instant virtual server provisioning ✔ Centralised billing ✔ Local team: Andy + James next door ✔ Security standards • ISO27001 • SAS70 (SOC 1/SSAE 16/ISAE 3402 reports) • Pen tesCng: always ‘excellent’ marks for DC Why AWS?
  • 43. Future Plans AWS – Sydney, Dublin, Singapore CGR – Solid FoundaOon INTH PER FOUGDTORUENRSEES
  • 44. + + = The Perfect EquaCon
  • 47. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
  • 48. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 49. AWS Rapid Pace of Innovation! +48! Elastic Load! Auto Scaling! Amazon VPC! Amazon RDS! 2009! ! Balancing! +61! Amazon SNS! AWS Identity ! ! & Access ! ! Management! Amazon Route 53! 2010! +82! Amazon SES! AWS Elastic ! ! Beanstalk! AWS ! ! CloudFormation! Amazon ! ! ElastiCache! AWS Direct ! ! Connect! GovCloud! 2011! +280! Amazon Elastic! ! Transcoder! AWS OpsWorks! Amazon ! ! CloudHSM! Amazon ! ! AppStream! Amazon ! ! CloudTrail! Amazon ! ! WorkSpaces! Amazon Kinesis! 2013! +159! AWS Storage! ! Gateway! Amazon ! ! Dynamo DB! Amazon ! ! CloudSearch! Amazon SWF! Amazon Glacier! Amazon Redshift! AWS Data ! ! Pipeline! 2012! Since inception AWS has:! ! • Released 927 new services and features ! • Introduced over 35 major new services! ! ! +24! Amazon EBS! Amazon! ! CloudFront! 2008! +283! Amazon Cognito! Amazon Mobile! ! Analytics! Amazon Zocalo! 2014! *as of July 31, 2014
  • 50. Get Core Functionality in the Small, “Two Pizza” Hands of Customers, Quickly Epic" Collaboration Small, autonomous teams Roadmap ownership Decoupled launch schedules + = Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback
  • 51. Every New Feature and Service Arrives Ready to Use On-premises infrastructure ElastiCache Support for Redis 2.8 Upgrades are your responsibility Upgrades happen automatically
  • 52. Amazon WorkSpaces! Delivering on the promise of desktop virtualization Infrastructure & admin tools End user desktop and mobile apps Most successful preview, ever
  • 53. Amazon Zocalo! Easy Sharing! Simple document feedback! Access from any device! Integrate your corporate directory! Secure! Low cost!
  • 54. Introducing Logs for CloudWatch! Automatic log aggregation and monitoring! ! Install a small foot print daemon for all logs! ! Use the same tool for infrastructure and application metrics and reporting! ! Exception handling and notifications!
  • 55. AWS Mobile Services! Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK SNS Push Notifications
  • 56. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand! Reserved! Spot 4 Save more money as you grow bigger Tiered pricing! Volume discounts! Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 45 price reductions since 2006!
  • 57. “Without AWS we would have needed to raise $7.1M to launch instead of $1.8M” “Migrating data centers to AWS contributes to a global savings of $100M in infrastructure costs” “We've halved storage costs. We're looking forward to saving hundreds of millions of dollars”
  • 58. How are enterprises thinking about and using the cloud in 2014?!
  • 59. #1: Development and Testing 70% reduction in" operational costs Banking Systems &, Management Tools Do more dev and test work, faster SAP Oracle Reduced dev and test environment costs
  • 60. #2: New Workloads Product prototyping Audience management & creative design Customer Loyalty App Biological data research Global deals engine Video streaming SIM card credit App streaming Firmware News distribution upgrades Mobile musicMobile game s discovery
  • 61. #3: Supplement Existing Workloads with the Cloud! Web Hosting Reduced incoming Internet traffic into NAB’s data centres by 90%. Equipment leasing app Disaster recovery SSAE 16- compliant to restore all data within 2 hours Operational applications Export data to AWS for analytics processing
  • 62. #4: Supplement Workloads with Existing! On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  • 63. #5: Migrating Existing Applications! Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 64. #6: Data Center Migration! From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  • 65. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things…! operating data centers is not one of those things” Hosting all core systems, SAP, Hyperion, Active Directory and SharePoint! 2000 applications migrating ! to AWS in 18 months
  • 66. Let’s talk about ‘private clouds’…!
  • 67. 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey
  • 68. Meet regulatory requirements Build compliant environments What are customers really looking for? Adhere to existing internal policies Deploy in a familiar environment
  • 69. The Good News is That You Can Get All of This on AWS! Private network Private compute Private storage Private key management Governance
  • 70. Which Is the Better Path?! Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year
  • 71. Integration with On-premises Resources! Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.11 # 192.168.1.10 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
  • 72. Some final thoughts about Amazon… 1 Customer obsession 2 Invention 3 Long-term orientation
  • 73. Thank You Enjoy the rest of today’s event
  • 74. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.