Dr. Werner Vogels Keynote at AWS Enterprise Tour - SF - 2010 talks about how different enterprises are using the AWS Cloud today.

1. AWS and The enterprise Dr. Werner Vogels

3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness Developers &IT Professionals Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

6. Billions of Objects in Amazon S3

9. No Capital Investment Reduced Operation Cost Fast Time to Market Highly Scalable No “Heavy Lifting” required

11. Highly Scalable Flexible Strict Cost Control

13. Fast Time to Market Unconstraint Innovation Highly Scalable Fast Local Performance Lowering Cost

15. Ultra-Reliable Highly Scalable Time-to-Market Enabling Innovation Lowering Cost

17. Reliablity Highly Scalable Simplicity 21st Century Thinking

21. Development & Test Backup Web Site Hosting Disaster Recovery Load Testing Application Hosting Marketing Campaigns Content Delivery Collaborations Media Distribution Software Distribution HPC Batch Data Processing Large Scale Analysis

22. Predicted Demand Traditional Hardware Actual Demand Automated Elasticity Large Capital Expenditure Opportunity Cost You just lost customers Typical Dilemma:Predicting Infrastructure Needs Infrastructure Cost $ Time

23. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers. Gartner 2008 Cloud Computing Defined - On demand - Pay as You Go

24. Scalable Increase or decrease capacity in minutes Automation Cost Effective Low rate, pay-as-you-go Secure Multilayer security facilities Reliable Mission Critical Infrastructure

28. Easy migration path (existing code, tools, application are compatible)

29. Key features of a relational database, such as joins or complex transactions

31. Key benefits to running in the AWS Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security

33. Amazon Virtual Private Cloud (VPC) Seamlessly Extending Your Datacenter Your existing infrastructure Amazon VPC

34. Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork

36. Availability

38. Reserved instances

40. OracleSecure Cloud Backup aws.amazon.com/oracle

41. Step 3: Attach newly created volumes to new instance 2 Minutes Step 2: Create Volumes for Applications and Database from snapshot 2 Minutes Step 1: Launch Instance from Oracle Enterprise Linux AMI 4 Minutes Step 6: Application Tier Clone 15 Minutes Step 4: Change Host file entry and mount volumes 2 Minutes Step 5: Database Tier Clone 60 Minutes Major Systems Integrator:Oracle eBusiness Suite in 85 minutes

50. Internet services strategy Early learning strategy knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. New IT strategy Long term integration strategy Classification of application types, dependencies, risks and compliance requirements, ROI potential Assessment Infrastructure Support opportunities, SaaS potential Prioritized Roadmap Enterprise cloud strategies

51. Continued focus on operational excellence Continued focus on security features and relevant industry certifications SAS-70 Type II, ISO 27,001 New billing, user, and identity features Continued global geographic expansion + localization Continued tool development Training and certification programs Additional services that make it even easier for folks to run their infrastructure on us

52. Choosing a cloud provider Security Operational Performance Cost Options/flexibility Continued innovation

53. http://aws.amazon.com werner@amazon.com @werner