John SanGiovanni, Co-Founder, Vice President, Zumobi talks about their use of AWS for their iphone apps (such as American Idol and Xbox) at the AWS Start-Up Event Seattle 2009.

2. The Zumobi Network Sporting News Baseball Status, Scores, Fantasy, Exclusive Content American Idol Exclusive Videos, Bios, News, Blogs (+ Lite version) The Today Show Official App of The Today Show Zumobi Pro Basketball News, Stats, Scores; Create Your Custom Fantasy Team Rachel Maddow Videos, Social Networking Twitter integration, Podcasts Flickr, Daily Quote Ziibii Signature Social Media Experience Inside Xbox 360 Official Xbox application for iPhone REI Ski Conditions Track ski conditions at your favorite resorts Lenovo Olympics Branded application for the 2008 Summer Games Pro Football Team Customization Scores, News, Statistics Pro Football for Android International Childrens’ Digital Library Four childrens’ books, Sporting News Baseball for Palm Pre The Today Show for Palm Pre

3. REI Snow Conditions

4. Inside Xbox 360

5. SportingNews Baseball

6. American Idol Exclusive Videos

7. The Official Today Show Application Zumobi ZoomCanvas Technology

8. Amazon Killed our Data Center… Lenovo Olympics “ Whoa, it's being promoted by Lenovo on their homepage!” Used S3 to serve data for hundreds of thousands of app sessions during the course of the summer games Xbox 360 Lots of Interactive pages within the app, including sponsored sections. Focused on handling web load with our existing infrastructure. Tried out EC2 for the first time. REI Snow and Ski Report Processes weather reports, ski condition reports, and webcam data for 2000+ ski resorts around the country. Used S3 to host data, used CloudFront for weather/ski conditions. Official American Idol app The #1 TV show on the air. “ It will melt your servers.“ 77 exclusive videos from the contestants, guaranteed uptime to the show producer Sporting News Baseball In-game updates. Some days have 12 simultaneous games going on, and tens of thousands of users in the app. Moved architecture completely to AWS: S3/CloudFront for image storage, EC2 for sports data feeds, processing, and delivery to phones. Automated infrastructure for deploying instances for processing cluster. We no longer consider deploying physical equipment.