Every enterprise knows by now that it can save money by simply lifting and shifting workloads to the cloud, but many are missing the larger opportunity to also make money by moving. While quick costs savings are good for the bottom line, they do little to move the top line numbers. To achieve both savings and earnings, corporate thinking about technologies must change in order to enable faster processes leveraged enterprise-wide. In this session we will explore multiple customer success stories where the customers have evolved from leveraging basic compute and storage products (EC2 and S3) to integrating new services into operations by leveraging Lambda, DynamoDB, CodeDeploy, etc. Once this is achieved, enterprises are enabled to manage and deploy code rapidly in a programmatic and elastic secure network, ensuring governance and security standards across the globe. We will look at the migration process trusted by hundreds of clients as well as how to cope with the process and people components that are so important to enable agility, while focusing heavily on the technology. The Coca-Cola Company (TCCC) and 2nd Watch story will dive deep into the technology that allows TCCC to manage hundreds of AWS Accounts, hundreds of workloads, thousands of instances, and hundreds of business partners around the globe. TCCC’s Configuration Management System has Puppet at the core and relies on over a dozen core and emerging AWS products across accounts, availability zones and regions. This complex and globally-available system ensures all of TCCC’s workloads in AWS meet corporate policies but also allows for rapid scale of both consumer and enterprise workloads. Session sponsored by 2nd Watch. AWS Competency Partner

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Chris Resch, EVP of Solution Sales
Chris Nolan, Director of Product
Ryan Kennedy, Principal Automation Architect
November 29, 2016
ENT206
Lift and Evolve
Saving Money in the Cloud is Easy,
Making Money Takes Help

2.  Lift and Shift
 Lift and Evolve
 Automation Example
 Business Outcomes and Take-away
What To Expect In This Session

3. Migrations Are Easy

4. Change is Hard
People,
Process,
Technology
Fear
Boiling
The
Ocean
Priority
Knowledge
&
Training
Migration
Inexperience

5. Classification Example
Follow “The 5 Rs”
Replace Rebuild
Revise
Refactor
Rehost
Few Changes, Low Cost
Many Changes, High Cost
Not Appropriate To Move
Migration Velocity

6. Support any
Workload
Reliable &
Predictable
Scheduling
Native to AWS
Inefficiency
Identification
Tolerance
Cost Optimization
Design Build Secure OptimizeOperateAssess
Organization
Requirements
Gathering
Expert Guidance
Readiness &
Rationalization
Reference
Architectures
Standards &
Controls
Design for
Flexibility and
Performance
Intrusion
Detection
Managed
Firewalls
Access Controls
Regulatory
Compliance
Enterprise Cloud
Studio Platform
Industry Leading
SLAs
Management of:
Incidents
Changes
Security
Identity
Recovery
Best Practices For The Journey To The Cloud

7. Assess: Measure Twice, Cut Once
 Technical staff
 Focused on
understanding
functionality, audience
and future plans
 Dependency mapping
Interviews
 Automated tools
 Describes the
technical needs of the
workload / application
 Agent-less approach
 Build the DataMart of
technical assets,
configurations, and
usage of automated
tools
Discovery
 Gather additional data
from core teams
 Work with teams to
fine-tune reporting
 Validate findings
Validation
 Bucket applications
into core
classifications
 Build move waves
 Schedule moves
Migration Plan

9. 2nd Watch Cloud Factory
Build Migration
Schedule Workload
Inventory all workloads &
infrastructures
Network/Services/Database/
SAN/Application/Security
Application Classification
Virtualized
Physical (Linux)
Physical (Windows),
Database Server
Infrastructure as Code
Manual Build and
Configuration
Determine Workload
Dependencies
Determine Software
License Strategies
Determine Migration
Velocity & Timing
Determine testing &
QA requirements
Build Core Cloud
Services
High Level Design
Capture
Transport
AWS Import
Post Launch Configuration
Completion Cutover
Detailed Design
Analyze
Workload and Infrastructure Assessment Prepare Workloads for Transformation
Automate Deploy
Activate Factory and Migrate Workloads

10. Evolve with a DevOps Model
It is not the strongest or the most intelligent who will survive but those
who can best manage change. --Charles Darwin

11. Tool
Person
Group/team
Job
What Is DevOps Benefits Measure Success Organizational Change
The application of
agile & lean
principles to
infrastructure
development &
management.
DevOps Is NOT A… DevOps IS…
Defining DevOps

12. What Is DevOps Benefits Measure Success Organizational Change
The ability to deliver business
value faster.
DevOps IS…
To Simplify…

13. What Is DevOps Benefits Measure Success Organizational Change
Why Should I Care About
DevOps?“ ”

14. Digital business is essentially software, which means that organizations that
expect to thrive in a digital environment must have an improved competence
in software delivery. - Laurie Wurster, Research Director @ Gartner

15. What Is DevOps Benefits Measure Success Organizational Change
How Do We Know We Are
Successful?“
”

16. Any sufficiently advanced technology is
indistinguishable from magic. - Clark’s Third Law, Arthur C. Clarke

17. What Is DevOps Benefits Measure Success Organizational Change
Measure What Matters Most
Deployment
Frequency
Change
Rate
Mean Time
To Recovery
How fast can
we recover
from a failure?
Deployment
Lead Time
How frequently
do we push to
production?
When we push
to production,
are we
successful?
How long does
it take us to get
a change into
production?

18. What Is DevOps Benefits Measure Success Organizational Change
Three Ways
Systems
Thinking
Systems Thinking: Emphasizes the
performance of the entire system, as
opposed to the performance of a
specific silo of work
Feedback
Loops
Continued
Education
Amplify Feedback Loops: The goal
when improving processes is to shorten
and amplify feedback loops so necessary
corrections can be continually made.
Culture of Continual Education &
Learning: Creating a culture that fosters
two things: continual experimentation,
taking risks and learning from failure;
and understanding that repetition and
practice is the prerequisite to mastery.

19. What Is DevOps Benefits Measure Success Organizational Change
Magic Bullet
DevOps is a cultural shift and collaboration between
development, operations and testing. There is no single
DevOps tool, rather a set or “DevOps toolchain” consisting
of multiple tools.

20. What Is DevOps Benefits Measure Success Organizational Change
Tool Chain
• Code – Code development and review, continuous integration tools
• Build – Version control tools, code merging, build status
• Test – Test and results determine performance
• Package – Artifact repository, application pre-deployment staging
• Release – Change management, release approvals, release automation
• Configure – Infrastructure configuration and management, Infrastructure as Code tools
• Monitor – Applications performance monitoring, end user experience

21. Going From Theory to Practice

22. The Business Problem
Develop a solution that provides a service catalog approach for the rapid
deployment of distinct web application platforms to support a multitude of vast and
highly fluid digital advertising campaigns.
Be able to leverage this same architecture for
future business workloads.

23. The Solution
Puppet Architectural Decisions

24. The Solution AWS Infrastructure and Services
The usual suspects…
As well as…
And the “new hotness”…

25. High Level Diagram
The Solution

26. The Solution
IP Whitelist Process

27. Business Outcomes and Take-away
 Cost savings examples
 Increasing profits – learning, GTM timing, real-time information,
business insights, etc.
 Deploy, change and update days and weeks faster

28. Thank you!

29. Remember to complete
your evaluations!