Learn about the way enterprises around the world are using AWS through 6 strategies, from development and testing only, up to running everything on AWS.

1. Modernising your
IT with AWS
James Brown
Business Development Lead

2. AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations

3. Broad & Deep Services to Support Virtually Any
Cloud Workload
Compute
Networking
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
AWS Premium
Support
Storage &
CDN
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Database
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
AWS Professional
Services
App Services
Management
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS
Training

4. Hundreds of Thousands of Customers in 190 Countries

5. Every Imaginable Use Case
Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Streaming
webcasts
Facebook
app
Consumer
social app
Web and
mobile apps

6. Thriving Partner Ecosystem
Consulting Partners
Technology Partners
Marketplace
25 categories
778 product listings

7. 2003
$5.2B retail business
7,800 employees
A whole lot of servers
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise

8. Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”

9. AWS Adoption in
the Enterprise

10. Quick Reminder on the Benefits of Cloud
Computing
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
✔
✔
✔
✔
✔
✔

11. Many Enterprises Worry that These are the Only Two
Choices
Build a
“private”
cloud
#1
#2
Rip and
replace with
AWS

12. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice
On-Premises
Resources
Corporate Data
Centers
Integration
Cloud
Resources

13. Integrating AWS with Your Existing On-Premises Infrastructure
Active Directory
Network Configuration
Your Private Network
Encryption
HSM Appliance
Back-up Appliances
Corporate Data
Centers
Users & Access Rules
Cloud back-ups
Your On-Premise
Apps
Your Cloud
Apps
AWS Direct Connect

14. Our Ecosystem Allows You to Use Your Existing
Management Tools
Management Tool
Partners
Single Pane of Glass
On-Premises
Data centers

15. How Enterprises Are Using AWS

16. Strategy 1: Cloud for Development & Test
Environments
SAP
Microsoft
Applications
SAP
Reduced deployment time
from weeks to days
Reduced dev & test
environment costs
70% reduction in
operational costs

17. Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook
App
Mobile
Streaming
Consumer
apps
Financial
record
archiving
Less expensive to run
Easier to manage
Distributed architectures
for high availability
Global Web
Sites
Social
Games
Genetic
Sequencing
Marketing
Campaigns

18. Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Elastic Map
Reduce
App 1
Analytics
RedShift
App 2
...
Corporate Data
Centers
App N
Storage
Gateway
Backup
Amazon S3

19. Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Big Data
Analytics
Oracle
databases
Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Automated backup to S3 with
Oracle RMAN
50% cost reduction
with 2X faster queries
using Amazon Redshift

20. Strategy 4: New Cloud Apps that Integrate
Back to On-premises Systems
AWS serves up
application content &
data
Hybrid
App
Integration back to
Samsung Data Centers
for financial transactions
On-Prem Data
Centers

21. Strategy 5: Migrate Existing Apps to the
Cloud
1/3 of servers
migrated to AWS
Migrated 500 web
properties in 5 months
Migrated clinical trials
simulations platform
Saved 1-1.5 million GBP
New product web sites in 2
days vs. 2 weeks
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
App
Your Data
Center

22. Strategy 6: All-in
100s of middle tier services &
applications to support 33M+ global
members
10,000s of EC2 instances in
multiple regions & zones
At peak consumes 1/3 of US
Internet bandwidth

23. Strategy 6: All-in
Obama for America
Obama For America (OFA), the organization driving
Barack Obama’s 2012 campaign for re-election as
President of the United States, designed, built, and
deployed an election-winning technology system by
using Amazon Web Services. The campaign
technology team built close to 200 applications that
kept thousands of volunteers connected and
collaborating across the United States

24. How to Choose
a Cloud
Provider

25. Thank You!