AWS Mobile Hub

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Mobile Day
London | 20 May 2016

2. Agenda

4. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Introduction To
AWS Mobile Hub
Danilo Poccia, Technical Evengelist
@danilop danilop

5. The best mobile apps run on AWS

6. DEVELOP TEST ENGAGE
Building quality mobile apps

7. When developing mobile apps today, you want to focus on ...
The great stuff that makes your app unique
Not…
The heavy lifting needed to manage back-end infrastructure
AWS Mobile Services eliminate the heavy lifting

8. DEVELOP
TEST ENGAGE

9. “Mobile” growing in all directions
Published mobile apps
continue to grow…
…As “mobile” platforms
expand to new domains
TV
Watch
Car
*Source: Vision Mobile
0
200
400
600
800
1000
1200
1400
1600
2011 2012 2013 2014
Published Apps in App Stores
('000s)*
iOS App Store Google Play

10. Apps are also getting more complex
…To cloud-connected appsFrom basic client apps…
Sign-in/Social
Push notifications
Usage analytics
Cloud storage
Crash analytics
Ads
Attribution
analytics Config management
Custom back ends

11. AWS Mobile SDKs
AWS Mobile Hub
Authenticate users
Analyze user behavior
Store and share media
Synchronize data
Deliver media
Amazon Cognito
(Sync)
Amazon Cognito
(Identity)
Amazon S3
Amazon CloudFront
Store data
Amazon DynamoDB
Amazon RDS
Track retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Server-side logic
AWS Lambda
AWS Device Farm
Test your app
Build and scale your apps on AWS
Amazon Mobile
Analytics

12. “AWS has what we need, but…it’s complex”
1. Which services should I use? 2. How do I connect them?
Identity provider SDKs
+
=
Example:
Login screen & integration code
+
SDK

13. There has to be a better way…

14. Introducing: The AWS Mobile Hub
1. Single integrated console
2. Pre-built features
3. Auto-provisioned services
4. Auto-generated app
Result: Build apps on AWS in minutes

15. AWS Mobile Hub: Fastest way to build apps on AWS

16. DEVELOP
TEST
ENGAGE

17. Instrumentation
UI Automation
UI Automator
Your app
Improve the quality of your apps by testing against real devices in the AWS cloud
Automated testing on AWS Device Farm
(native, hybrid, web)
XCTest
XCTest UI

18. Select a device View historical sessionsInteract with the device
Introducing Device Farm: Remote access (beta)

19. DEVELOP TEST
ENGAGE

20. Scalable and generous
free tier
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving
data from an app.
Fast
Scale to billions of
events per day from
millions of users.
Own your data
Simply and cost-effectively collect and analyze your application usage data
Data collected are not
shared, aggregated,
or reused.
Amazon Mobile Analytics

21. Daily/monthly active users
Sessions
Sticky factor
In-app revenue
Lifetime value (LTV)
Retention
…. and more
(9 predefined metrics with one line of code)

22. Fast, flexible, global messaging to any device or endpoint
Global and fast at
high scale
Send messages to any
device or endpoint
Support for multiple
platforms or frameworks
Amazon Simple Notification Service

23. Without worrying
about infrastructure
On real devices in
the cloud
Track and improve
usage and monetization
DEVELOP TEST ENGAGE
AWS Mobile Services

24. <demo>
...
</demo>

25. Thank you!
@danilop danilop