The rate at which video operations are moving to the cloud is accelerating, and operators can take advantage of this trend to reduce total cost of ownership, flexibly address shifting technology requirements, and more quickly launch IP video services. Elemental solutions are deeply integrated with AWS services, giving video providers the ability to quickly, easily and economically scale workflows in the cloud. This webinar will focus on how a video producer can use Elemental Cloud and AWS services to store, archive, compute, transcode and deliver digital media content in the cloud. Learning Objectives: Learn the benefits of migrating digital media to the cloud Understand key Elemental Cloud features that enable video producers to rapidly deploy main screen and multiscreen offerings for live and on-demand content Showcase how media and entertainment companies are already reaping the benefits as elastic cloud platforms drive down costs, optimize workflows and unify headends

1. Dustin Encelewski
Director Product Management, Elemental Technologies
ESSENTIALS: INTRODUCTION TO MEDIA DELIVERY IN THE CLOUD
June 29, 2016

2. “WHY CLOUD COMPUTING?”
2
2006

3. TODAY, THE BENEFITS ARE VERY WELL KNOWN
3
?
Move from operational
to variable cost
Lower variable cost than most
companies can achieve
No need to
guess capacity
Agility, speed &
innovation
Remove undifferentiated
heavy lifting
Go global
in minutes

4. THE DESTINATION FOR MANY ENTERPRISES: ALL-IN
4

5. BUT ISN’T MEDIA DIFFERENT?

6. WHY ARE MEDIA CUSTOMERS MIGRATING NOW?
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-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
1-10 11-20 21-75 75-150 150+
Y/YChangein%ofTotalViewing
HoursCaptured
Network Groupings: Ranked in Order of C3 Hours Viewed
Y/Y change in % of total viewing hours captured (TTM thru Feb. 2016)
Highest and lowest rated
networks have gained share at
the expense of the middle.
Y/Y Change in Distribution of Viewing
Source: Pacific Crest, Rentrak 3/16

7. Trade capital expense
for variable expense
Pay for media you
store and process, as
you go
Benefit from massive
economies of scale
AWS can adapt to your media
storage and compute needs
Stop guessing capacity
Handle unpredictable and
bursty media needs
Increase speed and agility
Decrease time-to-market, test out
new approaches
Go global in minutes
Global availability
instantly, with no commit
Stop maintaining data centers
Focus your resources on your
media needs
DIGITAL MEDIA & THE CLOUD
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8. INTRODUCING ELEMENTAL
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Displays
Devices
AWS acquired Elemental Technologies October 2015
8

9. INVESTMENT PORTFOLIO
9
PRIMARY SCREEN EVOLUTION
MULTISCREEN APPLICATIONS
NEXT GENERATION EXPERIENCES UNIVERSAL CHANNEL PLAYOUT
BROADCAST LEVEL TRANSCODING DELIVERY & MONETIZATION

10. ELEMENTAL CLOUD WORKFLOW
Live
File
S3
Inputs
ELEMENTAL CLOUD DEPLOYMENT
Processing Packaging Storage Delivery
Elemental
DELTA
Elemental
LIVE
Elemental
SERVER
Elemental
DELTA
Amazon
CLOUDFRON
T
Amazon
S3
CDNNetwork
Storage
ABR Content Creation
File-Based Encoding
Real-Time Encoding
Ad Insertion
Content Protection
Origin Services
Catch-Up Assets
nDVR Content
VOD Assets
Analytics
Data Transfer
Multi-Region
Devices
10

11. ELEMENTAL CLOUD DEMO

12. Media in the Cloud
THREE USE CASES

13. coverage
coverage
SolutionChallenge
Benefit
Rapid delivery of content with the
flexibility to easily adopt new formats
and standards ensuring service
availability on all devices
Cloud-based resources provide elastic
video processing capacity with dynamic
scaling to absorb spikes in demand
Serve catch-up programming to millions
of users per day across 1,000
multiscreen device types
ON DEMAND: BBC VIDEO FACTORY
13

14. • Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by idle transcoder or create new instance
• Elemental Cloud processes multiple H.264 ABR video streams
• Elemental Cloud ramps dynamically with processing demand on AWS EC2
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Live TV
SOURCE CDN
AWS DataTransfer
STORAGE
AWS S3
ELASTIC VIDEO PROCESSINGDATA TRANSFER
AWS Direct Connect
iPLAYER DISPLAY DEVICES
ON DEMAND: BBC VIDEO FACTORY WORKFLOW

15. ON DEMAND: BBC VIDEO FACTORY AVERAGE DAILY USAGE
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Steady state: 5 encoders
Peak usage: 80 encoders
• 19k encoder hours/month
• 4k steady state hours

16. coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hours of
live and catch-up World Cup coverage for
delivery to viewers on any OTT device
Challenge
Benefit
The platform provides an end-to-end second-
screen solution for live streaming feeds, multi-
angle content and VOD assets to sports fans
Elemental Cloud on AWS EC2 provided
encoding elasticity with the ability to reliably
deliver high quality, high resolution live
content across multiple streaming protocols
across the globe
Quickly and efficiently prepare 3,900+ hours
of live and catch-up World Cup coverage for
delivery to viewers on any OTT device
LIVE EVENTS: 2014 WORLD CUP
16

17. • 10Mbps live HLS input streams delivered from Rio to Dublin
• Elemental Cloud services ingested up to 48 concurrent inputs
• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
• Content delivered to regional broadcasters via CDN
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ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs to AWS
S3
S3 STORAGE DELIVERY
AWS Data
Transfer
LIVE EVENTS: 2014 WORLD CUP WORKFLOW

18. LIVE EVENTS: 2014 WORLD CUP USAGE
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• Peak Usage: 140 encoders
• 1,700 total encoders
• 17 deployments
• 15k encoding hours

19. LINEAR 24/7: AMAZON VIDEO LIVE STREAMING
19

20. Satellite and
Fiber Network
SOURCE
LOAD BALANCER
DISPLAY DEVICES
CDN 2
CDN N
Amazon
CloudFront
ELEMENTAL CLOUD
LOAD BALANCER
AWS REGION 2
Direct
Connect
INGEST LOGIC
AWS REGION 1
Direct
Connect
INGEST LOGIC
ELEMENTAL CLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHER AWS SERVICES USED
Amazon
Route S3
LINEAR 24/7: AMAZON VIDEO LIVE WORKFLOW
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21. • Industries across the globe are adopting AWS to gain efficiency and
decrease technical infrastructure costs
• Media and entertainment companies are now in the early stages of
transitioning – driven by competitive and market pressure
• AWS & Elemental enable media and entertainment companies to connect
premium content with viewers at massive scale on any device
 For video on demand applications
 For live event applications
 For 24/7 channel transformation in the cloud
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IN SUMMARY

22. THANK YOU