Customer Story: The world's #1 ranked video on demand sports platform - Howard Kitto, CTO, Perform Group

1. EPLAYER: THE WORLD’S LARGEST SPORTS VOD
BROADCASTER
Perform Group PLC
Howard Kitto

2. CREATES AND DISTRIBUTES MORE DIGITAL
SPORTS CONTENT THAN ANY OTHER BUSINESS
live events streamed
events analysed
events live scored
VOD clips
editorial articles
different languages
rights contracts

3. 185m Sports Fans per Month

4. What is ePlayer?
SPORTS HIGHLIGHTS AND NEWS
CONTENT STREAMED ACROSS
OVER 1,800 ONLINE PUBLISHER
SITES, REACHING 120 MILLION SPORTS FANS
EVERY MONTH
• Perform
– Acquires the rights
– Sells the advertising
– Provides technology
• Publishers get a share

5. The Volumes are Large
United
States
United
Kingdom
Turkey
Brazil
Netherlands
Spain
Malaysia
Argen<na
Canada
Indonesia
Top 10 ePlayer territories

6. History
• vPlayer – Premier League Rights
• Re-launch 2010 – MLB season
• Complete rebuild:
– Player
– Client Portal
– API – ZIP Code level geoblocking
• Live Q4 2010

7. The Challenge – Individualised Content Listing
Which Publisher?
Which
Player?
Which
Language?
Which
Channel?
Which
Order?
Which
Country?
Which Zip
Code?

8. Why did we choose Amazon?
• Uncertainty: not sure of volumes
• Separation: not causing stress on other products
• Global reach: consistent experience everywhere
• Speed: develop quicker

9. How We Did It
Content Management
Tier
Oracle and CMS
EC2 Instance
App
Server
Rights decision
XML Files
Various Sources
Video
Ingest, edit transcode
S3Video Files HTTP
JSON

10. What We Learned?
• Other products
– Origin Proxy Servers
– Content scoreboard
• Today:
• 151 EC2 Instances
• 80TB S3
• Distributed Database
• Configuration Management
• Governance

11. Thank You!

12. AWS
Enterprise Summit 2014
#AWSSummit