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Ahead in the cloudThe power of infrastructure as a service Dr. Werner Vogels CTO, Amazon.com
Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness Developers &IT Professionals Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
Amazon Web Services (AWS) Your Custom Applications and Services Infrastructure as a Service Monitoring Amazon CloudWatch Management AWS Management Console Tools AWS Toolkit for Eclipse Isolated Networks Amazon Virtual Private Cloud Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Amazon Simple Notification Service (SNS) Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce Compute Amazon Elastic Compute Cloud (EC2) ,[object Object]
Auto ScalingStorage Amazon Simple Storage Service (S3) ,[object Object],Database Amazon SimpleDB Amazon Relational Database Service (RDS)
Billions of Objects in Amazon S3 Peak Requests: 120,000+per second
The Cloud is not Reliable  The top myths of cloud computing  The Cloud is all or nothing The Cloud is not Secure  The Cloud locks you in In the Cloud cost is all that matters
No Capital Investment Reduced Operation Cost Fast Time to Market Highly Scalable No “Heavy Lifting” required
Highly Scalable Flexible  Strict Cost Control
Fast Time to Market Unconstraint Innovation Highly Scalable Fast Local Performance Lowering Cost
Ultra-Reliable Highly Scalable Time-to-Market Enabling Innovation Lowering Cost
Reliablity Highly Scalable Simplicity 21st Century Thinking
By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure. Vivek Kundra Enhanced Recovery.gov security  The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering
Highly Scalable No Capital Investment No “Heavy Lifting” required World-wide Operation Fast Time to Market
The Cloud is not Reliable  The top myths of cloud computing  The Cloud is all or nothing The Cloud is not Secure  The Cloud locks you in My vendors say I can get all the benefits with a private cloud… In the Cloud cost is all that matters When Christmas comes…
FUD Fear, Uncertainty & Doubt
a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers. Gartner 2008 Cloud Computing Defined - On demand - Pay as You Go
Key benefits to running in The Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security
Scalable Increase or decrease capacity in minutes Automation Cost Effective Low rate, pay-as-you-go Secure Multilayer security facilities Reliable Mission Critical Infrastructure
The False Cloud
Amazon Virtual Private Cloud (VPC) Seamlessly Extending Your Datacenter Your existing infrastructure Amazon VPC
Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork
World-Wide Application deployment ,[object Object]
Availability
Security, certification, complicance,[object Object]
Cost-effective blob or  large object storage Minimal relationships between objects AWS Database & Storage Solutions Amazon S3 Amazon EC2 + EBS Multiple flavors of database engine Complete control Amazon RDS Amazon SimpleDB Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning) Automatic and elastic scaling of resources to meet request load High availability (multiple copies of data for reliability and failover) Flexibility (schema-less data store) ,[object Object]
Easy migration path (existing code, tools, application are compatible)
Key features of a relational database, such as joins or complex transactions
Managed experience (offload common DBA tasks, lower total cost of ownership),[object Object]
Reserved instances
Spot instances,[object Object]
Economies of Scale in Utilization Assumptions: Facility: ~$88M for 8MW facility Servers: Roughly 46k @ $1.45k each Server power draw at 30% load: 80% Commercial Power: ~$0.07/kWhr PUE: 1.5
SERVER UTILIZATION!!!
Economies of Scale in Utilization Ideal Effective Utilization % Utilization Real Utilization time
Economies of Scale in Utilization Ideal Effective Utilization Spot Utilization On Demand Utilization % Utilization Reserved Utilization time
OracleSecure Cloud Backup aws.amazon.com/oracle
Development & Test Backup Web Site Hosting Disaster Recovery Load Testing Application Hosting Marketing Campaigns Content Delivery Collaborations Media Distribution Software Distribution HPC Batch Data Processing Large Scale Analysis

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AWSSummit NYC- KeyNote by Werner Vogels

  • 1. Ahead in the cloudThe power of infrastructure as a service Dr. Werner Vogels CTO, Amazon.com
  • 2.
  • 3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness Developers &IT Professionals Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
  • 4.
  • 5.
  • 6. Billions of Objects in Amazon S3 Peak Requests: 120,000+per second
  • 7. The Cloud is not Reliable The top myths of cloud computing The Cloud is all or nothing The Cloud is not Secure The Cloud locks you in In the Cloud cost is all that matters
  • 8. No Capital Investment Reduced Operation Cost Fast Time to Market Highly Scalable No “Heavy Lifting” required
  • 9. Highly Scalable Flexible Strict Cost Control
  • 10. Fast Time to Market Unconstraint Innovation Highly Scalable Fast Local Performance Lowering Cost
  • 11. Ultra-Reliable Highly Scalable Time-to-Market Enabling Innovation Lowering Cost
  • 12. Reliablity Highly Scalable Simplicity 21st Century Thinking
  • 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure. Vivek Kundra Enhanced Recovery.gov security The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering
  • 14.
  • 15. Highly Scalable No Capital Investment No “Heavy Lifting” required World-wide Operation Fast Time to Market
  • 16. The Cloud is not Reliable The top myths of cloud computing The Cloud is all or nothing The Cloud is not Secure The Cloud locks you in My vendors say I can get all the benefits with a private cloud… In the Cloud cost is all that matters When Christmas comes…
  • 18. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers. Gartner 2008 Cloud Computing Defined - On demand - Pay as You Go
  • 19. Key benefits to running in The Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security
  • 20. Scalable Increase or decrease capacity in minutes Automation Cost Effective Low rate, pay-as-you-go Secure Multilayer security facilities Reliable Mission Critical Infrastructure
  • 22. Amazon Virtual Private Cloud (VPC) Seamlessly Extending Your Datacenter Your existing infrastructure Amazon VPC
  • 23. Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork
  • 24.
  • 26.
  • 27.
  • 28. Easy migration path (existing code, tools, application are compatible)
  • 29. Key features of a relational database, such as joins or complex transactions
  • 30.
  • 32.
  • 33. Economies of Scale in Utilization Assumptions: Facility: ~$88M for 8MW facility Servers: Roughly 46k @ $1.45k each Server power draw at 30% load: 80% Commercial Power: ~$0.07/kWhr PUE: 1.5
  • 35. Economies of Scale in Utilization Ideal Effective Utilization % Utilization Real Utilization time
  • 36. Economies of Scale in Utilization Ideal Effective Utilization Spot Utilization On Demand Utilization % Utilization Reserved Utilization time
  • 37.
  • 38. OracleSecure Cloud Backup aws.amazon.com/oracle
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Development & Test Backup Web Site Hosting Disaster Recovery Load Testing Application Hosting Marketing Campaigns Content Delivery Collaborations Media Distribution Software Distribution HPC Batch Data Processing Large Scale Analysis
  • 44. Internet services strategy Early learning strategy knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. Long term integration strategy Classification of application types Classification dependencies Classification of risk and compliance requirements Classification of ROI potential New IT strategy Enterprise cloud strategies
  • 45. » Amazon EC2 with Windows Server 2008, Spot Instances, Boot from Amazon EBS » Amazon CloudFront Streaming » Amazon VPC enters Unlimited Beta » AWS Region in Northern California » International Support for AWS Import/Export » AWS Multi-Factor Authentication » Virtual Private Cloud » Lower Reserved Instance Pricing » Reserved Instances in EU Region » Elastic MapReduce » SQS in EU Region » Amazon RDS » High-Memory Instances » Lower EC2 Pricing » New SimpleDB Features » FPS General Availability » AWS Security Center 2009 Jan 2010 Jan Jul Sep Oct Dec Aug Nov Feb Mar Apr Jun May Feb » Amazon EC2 with Windows » Amazon EC2 in EU Region » AWS Toolkit for Eclipse » Amazon EC2 Reserved Instances » Amazon CloudFront Private Content » SAS70 Type II Audit » AWS SDK for .NET » Amazon Elastic MapReduce in Europe » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » AWS Import/Export » New CloudFront Feature » Monitoring, Auto Scaling & Elastic Load Balancing » EBS Shared Snapshots » SimpleDB in EU Region » Monitoring, Auto Scaling & Elastic Load Balancing in EU » Lower pricing tiers for Amazon CloudFront » AWS Management Console AWS Pace of Innovation
  • 46. Security: understand data and network requirements? Operational Performance: proven track record of delivering a reliable cloud platform? Cost: track record of lowering prices and comfort running high volume/low margin businesses? Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use? Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner? Key in Choosing a Cloud
  • 47.

Hinweis der Redaktion

  1. Create an isolated environment within AWSEstablish subnets to control who and what can access your resourcesConnect your isolated AWS resources and your IT infrastructure via a VPN connectionLaunch AWS resources within the isolated networkUse your existing security and networking technologies to examine traffic to/from your isolated resourcesExtend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure