Chris Jang, Head of Korea for Amazon Web Services, gave the opening keynote for AWS. He introduced the three main business areas of AWS: Consumer Business, Seller Business, and IT Infrastructure Business. He then provided details on the broad and deep services AWS offers to support virtually any cloud workload across areas like compute, database, storage, networking and more. Jang highlighted the many AWS service launches and feature updates in the last year and how AWS is focused on continuously helping customers save money.

1. Opening Keynote
(아마존 웹 서비스 소개)
Chris Jang (장혜덕), Head of Korea
아마존 웹 서비스

2. Consumer Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered customers
in over 190 countries

3. ?
…get into cloud computing?
How did Amazon…

4. 7 Years Young
Amazon S3 launched: March 14th 2006

5. Broad & Deep Services to Support Virtually Any
Cloud Workload
광범위하고 깊이있는 서비스를 통한 다양한 클라우드
워크로드 지원
Compute Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic
Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS 프리미엄
서포트
AWS 프로페셔널
서비스
AWS
교육
Storage
& CDN
Amazon S3
Amazon CloudFront
Amazon Glacier
Amazon EBS
AWS Import/Exp
Networking
Amazon Route 53
Amazon VPC
AWS Direct Connect

6. Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
Including:
6 new Direct Connect
Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live
Streaming
Amazon CloudSearch
AWS Marketplace Red
Hat Reserved Instances
New EC2 Instance
Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
AWS Service Launches
& Feature Updates
AWS 신규 서비스 출시 및
주요 기능 업데이트

7. Including:
- AWS Management Console
Tablet and Mobile Support
- Elastic Transcoder
- Price reduction for Amazon EC2,
global expansion of M3 Standard
Instances, and reduced data
transfer pricing.
Including:
- Amazon Redshift Available to All
Customers
- AWS OpsWorks
- IAM Role and Auto Scaling Support
for Amazon
- CloudWatch Monitoring Scripts for
Linux
- Amazon SQS and SNS Announce
Lower Prices and Expanded Free
Tiers, 50% price drop for SQS
Including:
- Lower Pricing for Amazon EC2
Reserved Instances
- Added ElastiCache to Free Usage
Tier
- Amazon DynamoDB Reduced Prices
- AWS Elastic Beanstalk for Node.js
- Amazon RDS now supports 3TB and
30,000 Provisioned IOPS per
database instance
- Announcing EBS-Optimized Support
for Additional Instance Types
53 AWS Service Launches & Feature
Updates in Q1 2013
2013년 1분기 동안 53개의 신규 서비스
출시 및 주요 기능 업데이트
21

8. AWS Global Infrastructure
AWS 글로벌 인프라스트럭처
9 regions (지역)
25 availability zones
(가용 영역)
40 edge locations (엣지
로케이션)

9. $5.2B retail
business
7,800
employees
A whole lot
of servers
2003

10. 2012
AWS는
아마존닷컴이
약 5조원의
매출을 올릴
때 필요했던
서버 용량을
매일
증설하고
있습니다.
$5.2B retail
business
7,800
employees
A whole lot
of servers
2003

11. Hundreds of Thousands of Customers
in 190 Countries

12. 국내 주요 고객사

13. Free steak
campaign
Facebook
page
Mars
exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive TV
apps
Financial
markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media
sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
Every Imaginable Use Case

14. • Security groups for EC2
and VPC Network ACL
• Multi-Factor Authentication
• CloudHSM
• RDS Oracle transparent
encryption
Comprehensive Security Capabilities to
Support Virtually Any Workload
포괄적인 보안 기능 지원
• VPC
• Direct connect
• Dedicated instances
• Identity & Access
Management
• S3 Encryption

15. Certifications & Accreditations for
Workloads that Matter
고객분들이 필요로 하는 인증 및 인가 제공
“Amazon Virtual Private
Cloud offers an
additional level of
security and an ability to
integrate with other
aspects of our
infrastructure.”
Dr. Michael Miller,
Head of HPC for
R&D
Motion Picture Association of
America

16. Ecosystem
Global
Footprint
New Features
New Services
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
The AWS Price Reduction Philosophy
AWS 가격 할인에 대한 철학

17. AWS Trusted
Advisor
Cost optimizations
Security & Availability
checks
Performance
recommendations
329,000
recommendations
$22M
in annualized
savings
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of
potential savings in your current
AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of
potential savings in your current
AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of
potential savings in your current
AWS deployment.
-Amazon Web Services
Obsessed with Helping Customers Save
Money
고객의 비용 절감을 위한 끊임없는 노력

18. Thriving Partner Ecosystem
AWS 파트너 생태계
Consulting Partners Technology Partners

19. AWS Marketplace: Buy Software Pre-
Configured to Run on AWS
AWS 마켓플레이스
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per
customer
102%
53%

20. Why are
customers
adopting cloud
computing?
고객분들은 AWS
클라우드를 왜
사용할까요?

21. 1. Trade Capital Expense for Variable
Expense
선납금없이 필요한 만큼만 지불하시면 됩니다.
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper,
sponsored by Amazon, “The
Business Value of Amazon Web
Services Accelerates Over Time.”
July 2012
Average of
400 servers
replaced per
customer

22. 2. Lower Variable Expense Than
Companies Can Do Themselves
직접 하시는 것보다 TCO 비용이 절감됩니다.
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per
app
AWS
On-
premises
$3.01M
$0.90M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
10’s of millions of $ saved
with first 12 apps migrated to
AWS

23. 3. You Don’t Need to Guess Capacity
서버 용량을 예측하실 필요 없습니다.
Self
Hosting
Waste
Actual
demand
Predicted
Demand
Rigid
Actual demand
Elastic
The Cloud

24. 4. Dramatically Increase Speed & Agility
스피드와 민첩성을 극적으로 향상시킵니다.
Old World: Infrastructure in Weeks

25. 4. Dramatically Increase Speed & Agility
스피드와 민첩성을 극적으로 향상시킵니다.
Add New Dev Environment
Add New Production Environment
Add New Environment in Europe
Add 1,000 Servers
Remove 1,000 servers
AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole

26. “We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went
from weeks to hours.”
Source: IDC Whitepaper, sponsored
by Amazon, “The Business Value of
Amazon Web Services Accelerates
Over Time.” July 2012
0
100%
200%
300%
400%
500%
600%
5X
Faster

27. Experiment infrequently
Failure is expensive
Less innovation
Increase Innovation When Experimentation
Is Fast and Low Risk
높아지는 혁신 가능성: 빠르고 저비용으로 실험
가능합니다.
Old world: AWS:
Near $0
Experiment often
Fail quickly at a low
cost
More innovation

28. buy and install new hardware
set up and configure new software
build new data centers
so you don’t have
to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...
5. Stop Spending Money on
Undifferentiated Heavy Lifting
차별되지 않는 IT 인프라 관리에 신경 쓸 필요
없습니다.

29. 6. Go Global in Minutes
단 몇 분 안에 글로벌 시장 진출이 가능합니다.

30. The Benefits of Cloud Computing
클라우드 컴퓨팅의 장점
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go
Global in
Minutes
✔

31. AWS Adoption in
the Enterprise

32. Enterprises are Adopting AWS to
Achieve the Benefits of the Cloud
엔터프라이즈 고객분들은 클라우드의
장점을 얻기 위해서 AWS를 도입하고
있습니다.
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go
Global in
Minutes
✔

33. The Benefits Of The Cloud Are Only
Possible IN THE CLOUD
클라우드의 장점은 진정한 클라우드에서만
가능합니다.
“Private
Cloud”
x x x xx x
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go
Global in
Minutes
✔

34. Forrester Foresights
Survey data , Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Chargeback
14%
Customers are Struggling to Deliver on
Promises of the “Private Cloud”
Vendors
클라우드의 장점을 “프라이빗
클라우드”에서 구현하는 것에 어려움을
겪고 있습니다.
Have you
implemented these
cloud features?

35. Many Enterprises Worry that These are
the Only Two Choices
많은 엔터프라이즈 고객분들은 두 가지
선택만 있다고 우려하십니다.
Build a
“private”
cloud
Rip and
replace with
AWS
#1 #2

36. The Good News is that the Cloud isn’t
an ‘All or Nothing’ Choice
클라우드는 “전부 아니면 전무”의 선택이
아닙니다.
Corporate
Data
Centers
On-
Premises
Resources
Cloud
Resources
Seamless
Integration

37. Active Directory
Network
Configuration
Encryption
Back-up Appliances
Users & Access
Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-
Premise Apps
Your Cloud
Apps
Corporate
Data
Centers
Integrating AWS with Your Existing
On-Premises Infrastructure
AWS와 온-프레미스 인프라를 연동하기
위한 다양한 툴 제공

38. Our Ecosystem Allows You to Use
Your Existing Management Tools
AWS 생태계를 활용하여 기존 관리 툴
사용 가능
Single Pane of
Glass
On-Premises
Datacenters
Management
Tool Partners

39. How Enterprises Are Using AWS

40. Strategy 1: Cloud for Development & Test
Environments
개발 및 시험 환경을 위한 클라우드 활용
SAP
Reduced deployment
time from weeks to
days
Oracle
Enterprise
Applications
Reduced dev &
test environment
costs
SAP
70% reduction
in operational
costs

41. Strategy 2: Build New Apps for the Cloud
클라우드를 활용하여 신규 애플리케이션 구축
Faster to build
Facebook
App
Global
Web Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to
run
Distributed
architectures for high
availability
Easier to manage
Financial
record
archiving

42. AWS Adoption
by Startups
With AWS….standing on the
shoulders of the giants

43. These startups … are getting the same… as these companies:
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY

44. These startups benefit from AWS… just like these companies:
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE / SaaS
MEDIA

45. Development & Test
개발 및 시험 환경
• Spin environments up and
down on demand
• Decouple development and
test environments from
operations constraints
• Explore elasticity in a
sandboxed environment
Backup & DR
백업 및 재해복구
• Take part of your data or
business applications step-
by-step into non-production
DR use
• Understand cloud dynamics
and test during controlled
failovers
Building New Apps
신규 애플리케이션 구축
• Faster to build
• Less expensive to run
• Easier to manage
• Distributed architectures for
high availability
To get started… Choose your use case
여러분 각자에게 적합한 용도를 선택해서
시작하시면 됩니다.

46. Path of Least Resistance
Choose a use case that enables you to explore cloud
computing benefits in a low risk way
위험 부담이 적은 방식으로 클라우드
컴퓨팅의 장점을 검토할 수 있는 적절한
용도를 선택해서 시작하시면 됩니다.
To get started… Choose your use case

47. Application Usage Patterns
애플리케이션 사용 패턴
Steady State
Example:
Corporate Data Logging
Spiky Predictable
Example:
Marketing
Promotions Website
Uncertain Unpredictable
Example:
Web Apps

48. How to Choose a Cloud Vendor
클라우드 제공자 선택 시 필수 검토 사항

49. THANK YOU!
감사합니다!