8. Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
Every Imaginable Use Case
10. 2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003
11. Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”
15. Enterprise Capabilities Added in the Last 3
Years
VPC
Direct Connect
Identity & Access Management
Identity Federation
Consolidated Billing
Cost Alerts
Cost Allocation Tagging
RDS Oracle
RDS SQL Server
Dedicated Instances
16. Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
Pay as you go
$999/TB/Year
10GigE (HPC)
Amazon S3
Ingestion Backup
Restore
Node Node
Node
Node
Standard
BI Tools
JDBC/ODBC
Amazon RedShift
17. Easily archive files from
on-premises or directly
from Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3Amazon Glacier
images
videos
files
binarie
ssnapsh
ots
S3
NAS
Amazon Glacier
18. AWS CloudHSM
Dedicated access to HSM
appliances managed & monitored
by AWS, but you control the keys.
Increase performance for
applications that use HSMs for
key storage or encryption.
Comply with stringent regulatory
and contractual requirements for
key protection. EC2 Instance
AWS CloudHSM
AWS CloudHSM
19. Why AWS is the Long Term, Low Cost Choice
1
Replace up-front
capital expense with
low variable cost
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
“Average of 400
servers replaced
per customer”
2
Economies of scale
allow us to continually
lower costs
37 price
reductions
3
Pricing model choice
to support variable &
stable workloads
On-demand
Reserved
Spot
20. Why AWS is the Long Term, Low Cost Choice
6
Premium security
spec at non-premium
prices
4
Save more money as
you grow bigger
Tiered pricing
Volume discounts
Custom pricing
“We now have a security
posture consistent with
that of a multi-billion
dollar company.”
Jim Warren, CIO RATB
“IT staff are now 52%
more productive, saving
nearly $150,000 per
application per year.”
5
Drive down IT labor
costs both up-front &
on-going
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
21. Enterprises Lowering Costs with AWS
Saved $34M on
SmartHub app
10’s of millions of $
saved with first 12 apps
migrated to AWS
Saved 1-1.5M GBP
by migrating 1/3 of
servers migrated to
AWS
Reduced hosting costs
by 50% over 3 years
vs. acquiring new data
center space
22. Increased Agility Dominates Feedback from Our
Enterprise Customers as the Top Reason to use AWS
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
23. “We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy from went
weeks to hours.”
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
0
100%
200%
300%
400%
500%
600%
5X
Faster
25. Quick Reminder on the Benefits of Cloud
Computing
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
✔ ✔ ✔ ✔ ✔
Shift Focus to
Differentiation
Go Global
in Minutes
✔
26. Many Enterprises Worry that These are the Only Two
Choices
Build a
“private”
cloud
Rip and
replace with
AWS
#1 #2
27. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data
Centers
On-Premises
Resources
Cloud
Resources
Integration
28. Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-Premise
Apps
Your Cloud
Apps
Integrating AWS with Your Existing On-Premises Infrastructure
Corporate Data
Centers
29. Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of Glass
On-Premises
Data centers
Management Tool
Partners
31. Strategy 1: Cloud for Development & Test
Environments
SAP
Reduced deployment time
from weeks to days
Microsoft
Applications
Reduced dev & test
environment costs
SAP
70% reduction in
operational costs
32. Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial
record
archiving
34. Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Big Data
Analytics
50% cost reduction
with 2X faster queries
using Amazon Redshift
35. Strategy 4: New Cloud Apps that Integrate
Back to On-premises Systems
On-Prem Data
Centers
Hybrid
App
AWS serves up
application content &
data
Integration back to
Samsung Data Centers
for financial transactions
36. Strategy 5: Migrate Existing Apps to the
Cloud
1/3 of servers
migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center
Migrated 500 web
properties in 5 months
New product web sites in 2
days vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
37. Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to support 33M+ global
members
At peak consumes 1/3 of US
Internet bandwidth
