2.
I have conducted a few more detailed interviews within my
target audience, taking on board the preferences and
suggestions I received. I interviewed three different people
to cover the different age groups from my target audience.
I decided to interview three girls as from my research I
discovered that females were the majority of listeners who
enjoyed the music genre of my music video. I also felt that
interviewing the youngest end of my target audience and
the older end would create a good contrast and enable me
to compare them and hopefully adjust to suit both.
I originally wanted to record these interviews in video form,
however at the last minute the technology failed, or I failed
the technology... However I have instead created a general
sheet on which to record the answers and jot down the
answers whilst I am interviewing the member of my target
audience.
3.
4. INTERVIEW 1
Within this interview I asked questions to my fourteen year old
sister Willow Rose. She said that she ‘probably only listens to
iTunes and YouTube’ as this is the only media she really has
access to. As I plan to upload my music video to YouTube, it is
pleasing to see that in this case the younger end of my target
audience are likely to have access to it. When I asked which
genre of music she thought her age group and gender
proffered she said probably pop or anything on the radio. This
was to be expected as the younger age groups I have found
are often still deciding their preferences in music and use the
radio as a way of exploring music genres and artists. Willow
also recommended that a good music video should be ‘not too
weird and unordinary’ and should ‘go with the song and style
of music’. Her favourite music video is Mountain sound by Of
Monsters and Men due to it’s ‘cute’ and ‘simple’ nature that
didn’t have any fancy effects as more expensive music videos
did. I researched this music video after the interview and was
pleased to find that the music video was similar to what I plan
for my own, including a ‘cute’ and happy sound that didn’t
5.
6. INTERVIEW 2
Within this interview I asked questions to seventeen year
old Ellie Armstrong. Ellie told me that she felt her age
group and gender preferred ‘indie music or maybe
acoustic pop’. This is encouraging as my artist fits within
this music genre. When I asked Ellie about unsigned
bands she mentioned that she did actually search for
unsigned music through YouTube, as it was for her the
easiest way of finding them. YouTube has proved to be
popular with everyone I have questioned and a very easy
to access way of finding music despite the origin.
Therefore I feel it is essential I upload my music video
there, making it instantly available to anyone. Ellie also
told me she never really watches the MTV music
channels but she does actively watch ‘The X Factor’.
This shows that my target audience does have an active
interest in music and singing, which makes my song
ideal as there is a strong focus on vocals. Ellie said she
preferred music videos with a ‘strong sense of style that
suits the genre’ and also a purpose or moral. I plan to
have a mainly concept based music video, however
some people do prefer a narrative and this could be a
7.
8. INTERVIEW 3
Within this interview I asked questions to eighteen year old
Katie Phillips the eldest of my three interviewees. She told me
that she ‘uses YouTube probably everyday’ which again
supports this media outlet. She has attended the music
festivals ‘Download, V festival and Sundown’. This shows that
the slightly older end of the target audience would be
interested into this type of media outlet and perhaps a music
video with connotations of this style would suit my target
audience. Katie also watches TV music talent shows such as
‘The X factor’, ‘Britain's Got Talent’ and ‘The Voice’. Again
showing that she finds music is part of her active way of
enjoyment and is a focus of her media intake. When I asked
Katie whether she preferred performance or concept based
music video she replied that she liked performance based
videos, adding that they allowed the audience to connect to
the characters and created a sense of familiarity that didn’t
‘weird her out’. She also, like Willow and Ellie stated that she
preferred simplicity in music videos, as it gave a much more
professional feel. All of this feedback was incredibly helpful
and I hope to take it fully on board and work/improve from it.
