With more and more developers worldwide launching freemium titles, we embarked on a study to see who is doing this effectively, and what they are doing that the rest of us aren’t. Here are some of the lessons we learned: http://bit.ly/2e5oQKs

2. In-App Purchasing Lessons from the Top 50 Game Developers
*Gartner
Mobile apps will be downloaded
more than 268 billiontimes by 2017.

3. In-App Purchasing Lessons from the Top 50 Game Developers
92% of apps available for download will be
freemium, leveraging IAP and mobile
ads to generate revenue.

4. In-App Purchasing Lessons from the Top 50 Game Developers
How can developers looking
to utilize IAP
achieve success
and impact their
bottom line?

5. In-App Purchasing Lessons from the Top 50 Game Developers
Learn from the pros.
We embarked on a 30-day
study comparing the top 50
game developers using IAP to
the rest of us to uncover what
set the top 50 apart.

6. In-App Purchasing Lessons from the Top 50 Game Developers
Successful apps share 3 traits:
1. No barriers to subsequent sessions
2. Buying is super easy
3. Catalogs are targeted based on tenure

7. In-App Purchasing Lessons from the Top 50 Game Developers
Reduce Barriers
to Subsequent
Sessions

8. In-App Purchasing Lessons from the Top 50 Game Developers
Did you know?
A majority of repeat
purchases happen within an
hour of a previous purchase.
And that this
subsequent
purchase happens
in a different
session.

9. In-App Purchasing Lessons from the Top 50 Game Developers
There are no splash screens, welcome menus, or
option screens, just fun.
The top developers make it easy to get into
their games immediately.

10. In-App Purchasing Lessons from the Top 50 Game Developers
When a player reaches
level 14 on their tablet,
they shouldn’t have to
start from level 1 on their
smartphone.
Top developers know that it is imperative
to sync gameplay across devices.

11. In-App Purchasing Lessons from the Top 50 Game Developers
Make
Buying
Super Easy

12. In-App Purchasing Lessons from the Top 50 Game Developers
Did you know?
37% of players who purchase, will do so on the first day,
and those day-1 purchases can account for up to
18% of your total revenue.

13. In-App Purchasing Lessons from the Top 50 Game Developers
The top developers
use tutorials to
introduce the IAP
catalog,
and also show players how to use
their IAP purchases.

14. In-App Purchasing Lessons from the Top 50 Game Developers
Providing a post-purchase
tutorial
generates up to
65% more repeat
orders.
65%

15. In-App Purchasing Lessons from the Top 50 Game Developers
Target
Your App Catalog
Based on Tenure

16. In-App Purchasing Lessons from the Top 50 Game Developers
Players who stay with a game through the 30-day mark
are willing to spend 60% more per
IAP item.
30

17. In-App Purchasing Lessons from the Top 50 Game Developers
Top developers keep their
catalogs clear and
un-cluttered for beginners,
while offering the
enticement of a
changing
catalog—with more
expensive and
intriguing
items—for their
veteran players.

18. In-App Purchasing Lessons from the Top 50 Game Developers
Recap
Successful apps share 3 traits:
1. No barriers to subsequent sessions
2. Buying is super easy
3. Catalogs are targeted based on tenure

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