Time to dust off the old brain and start the marketing plan for next year. Here's some golden nuggets that have worked like a charm for clients large and small.
2. Founder of edRover.com
USC Professor
Award Winning Mobile Apps
Best Selling Author of “The Cause: The
Power of Digital Storytelling for Social
Good”
Worked for MasterCard, AT&T,
JCPenney, GameStop, Nintendo, State
Farm, Chili’s, Huggies, the US Air
Force, tech start-ups, local businesses,
professional sports teams, schools and
non-profits
3. Put a sticker on your product: “Get the most out of your
experience by calling this number or scanning this QR
code”
Captures the contact information of your customers
Deliver an audio or video message to train them on
more reasons to use your product and service
Up-sell/cross-sell services
4. Design a program to attract new leads and builds loyal
customers for your business
Provide a juicy incentive to capture their opt-in
Deliver special offers, discounts, samples, exclusive
access or premium information via email, text or video
Easy to automate and inexpensive to promote
5. Hold a drawing for a killer prize
A free service
A gift certificate
A hot product like an iPad, Kindle or an XBOX One
Enter by text, email, Twitter, Facebook or an online
form
Reach out to friends and complimentary businesses to
help promote the contest
Make sure you are compliant with rules & regulations
6. Create a valuable free gift that can be delivered easily
when someone opts-in to your website
Free report
Video course
Audio course
Workbook or template
Discount or coupon
Set up an automatic message to deliver the gift
Follow up with a series of messages to build trust and
offer additional services
7. Plan your core social media content for the year
Program the posts in advance so that you don’t have to
worry about being clever every day
Promote key Facebook posts for added reach
Spend your time on social media interacting and
providing great customer service
Depending on your target market and goals, I
recommend building a plan for the big 6:
Facebook, Twitter, Google
+, Instagram, LinkedIn, Pinterest
8. Everyone of your customers is going to be glued to a
mobile phone for more than 2 hours today, and 2/3 or
more have powerful smartphones
Do you have a mobile strategy?
Get noticed and reach new customers through:
Text messaging
Mobile website
Mobile advertising
Mobile application with push notifications
9. You are an expert in your field
You have a message to share with the world
Your training would be a dream come true to many
people who want to know what you know
Package it up as a book, video or audio lessons with a
workbook and sell it as a product
Sell it on a website, and make money while you sleep
10. Forget business cards – no one ever follows up
When you meet them, ask people to text, email or scan
a QR code to get your free gift
Reply with qualifying questions about their business
Send a series of trust building information and regular
newsletters
11. Do you speak in front of groups?
Chamber of Commerce
Professional Networking Group
Conferences or Meetups
Tell the audience that you have a free gift, or that you’ll
send the slides
In the reply message, prompt the people that the first
one to ask you a specific question will win another free
gift (a book, a gift card)
You can get 50-80% of the group to opt-in
12. Grab a microphone and start recording talks about your
expertise
Add a logo, professional intro and outro
Publish them to iTunes and your website
Transcribe talks and turn them into blog articles
Incredible search engine value
13. Host an educational talk answering FAQs about your
subject and broadcast it for free on Google +, YouTube
and your website
Automatically stores the session as a video on
YouTube
Turn video into a book or eBook
Turn video into a podcast
Break it down into mini-video series
14. Less expensive than recruiting new customers
“It’s my fault, but I want to make it up to you”
Significant discount
New program
Bonus products and services
Follow up a few ways:
mail, email, text, voicemail, card, video