By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
Introduction to Social Media: Using Social Media in your Marketing Plan
Essential Social Media for Communications and PR
1. National Black Public Relations Society WEB CAFÉ ESSENTIAL SOCIAL MEDIA FOR COMMUNICATORS: How to Use Blogs, Facebook & Twitter for PR Amanda Miller Littlejohn Miller Littlejohn Media Group Mopwater PR + Media Notes April 8, 2010
2. Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
3. Amanda Miller Littlejohn Amanda Miller Littlejohn is an idea oven and brand problem solver working at the intersection of public relations, marketing and social media. Specializing in new media and online communications, Amanda helps individuals, businesses and organizations leverage social media and new media tools to create exciting, creative PR and marketing programs. She has developed messaging for large national non-profits, local associations, consulting firms and small business. A former journalist and a writer first by training and passion, she was one of 10 journalists selected to attend the Academy for Alternative Journalism’s 2006 Summer Academy at Northwestern University’s Medill School of Journalism. She now enjoys using her journalistic training to report on the latest industry news and trends for her site Mopwater PR + Media Notes, and recently released the Mopwater PR + Media Notes Manual for a Stellar PR Career: How to Land the PR Job You Need & Get the Clients You Want to Create a Career You will Love. For more information, visit: http://millerlittlejohnmedia.com . About Our Speaker
34. Questions? For More Information: Email: [email_address] com Facebook: Mopwater PR + Media Notes on Facebook Amanda on Facebook Twitter: @ amandamogul LinkedIn: Amanda Miller Littlejohn
35. For more information on national and chapter programs or to join, visit www.nbprs.org . Slide Title/ Subhead Thank You for Your Support