DMEF Collegiate Competition for StudyJams Scholastic

1. H.U.G.E–HelpUsGiveEducation Kate Critz Erika Curtin Amanda Sanford

2. Mission “Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn. Recognizing that literacy is the cornerstone of a child’s education, personal and cultural growth, for over 87 years, Scholastic has created quality products and services that educate, entertain, and motivate children and are designed to help enlarge their understanding of the world around them.”

4. Largest Publisher and distributor of children’s books

5. 10,000 employees

6. $2 billion in revenue

9. Free Online Study Tools:

10. Fun School by: Kaboose

11. Club Penguin by: Disney

12. PPS Kids Play

13. Sylvan

15. All materials on the service are owned and controlled by Scholastic

16. Service and content of StudyJams is protected by the United States, international conventions and all other applicable laws

18. Expected to reach a high of 10% by next October

20. Expected to rise to 2.10 (2008)

21. Population period for the country in 2005

23. Provide the ability to improve accessibility to information

24. Help get tasks done more quickly

25. Facilitate communication

26. Provides unlimited learning

29. Research Findings Frequency Distributions: This graph shoes that 100% of our surveys completed were completed by parents of children. All of the surveys were completed by parents who have at least one child in third, fourth, fifth or sixth grade. Requesting how many children the surveyor has is a factor for us in promoting the family package. It is notable that 40% of our respondents have three children; which is ideal for the family package.

30. Research Findings This graph shows that 53.3% of parents state that their child(ren) are having or have had trouble in math and or science. This graph shows that 90% of respondents would consider getting help if their child was struggling in math and or science.

31. Research Findings This graph shows that 86.7% of respondents would go to a tutor for help. This graph shows that 43.3% of parents would look to an online learning program for help.

32. Research Findings This graph is notable because it shows that 56.7% of parents would be willing to pay whatever it takes to provide the help their child needs. This graph shows that 96.7% of children use both computers and the internet on a regular basis.

33. Research Findings This graph shows that 80% of parents would be willing to purchase and online interactive math and science study tool. This graph shows that 86.7% of parents would go to teachers for information regarding their children.

34. Research Findings This graph shows that 93.3% of respondents use Google as their primary search engine. This graph shows that 46.7% of our respondents have a facebook.

36. Internet Marketing

37. Google Ad Words

38. iVillage

39. Viral Marketing

40. Facebook

41. E-Mail

43. Letters

44. News Letter

45. Magnet

46. Gift Card

47. Post It

48. Flyer

49. E-Mail (2)

50. Story Board of iVillage Ad

51. Google Ad Words

52. Facebook

54. Positioning Statement Help Us Give Education through our premium interactive web based subscription. In today’s ever-changing technological world our children’s educational experiences are at the mercy of what we provide for them. Make a huge difference in your child’s life today.

55. BIG Idea H.U.G.E- Help Us Give Education: Through all media and advertisements we have provided a message to show that Scholastic is here to give children foundational elements to lead a successful life. Our campaign theme “HUGE” will be presented in all advertisements to show that Scholastic is here in a huge way.

56. Line Item Budget

57. Line Item Budget

58. Line Item Budget

59. Line Item Budget

60. Return on Investment

61. Return on Investment

62. Return on Investment

63. Return on Investment

64. Success? Measure Success of Marketing Plan Through Implementation of Promotion Codes -TeachHuge -HugeHome Total Subscriptions: 65,530 Gross Profit: $4,369,237.51