Thomas Drexler, Global Head of Amadeus Rail and Ground Transportation, outlines 3 steps to success in helping the modern traveller choose rail

1. 3 ways to help the 21st century traveller choose rail
Thomas Drexler, Global Head of Amadeus Rail
and Ground Transportation

2. Contents
 Market developments
 Three steps to success:
1. Be visible
2. Be integrated
3. Be accessible

3. Market developments

4. Research
The Rail Journey to 2020
To download the report,
please visit
www.amadeusrail.net/research

5. The European rail market today
10.2 billion
11% of pax
Long distance passengers
passengers transported
in 2011
609 billion
passenger kilometers
29%
High-speed
6%
Cross-border

6. Six key trends shaping the
future of rail
1. Liberalisation
Expected to bring more operators into
Europe’s rail markets
2. New market entrants
Incumbent passenger rail operators
expected to expand operations abroad
4. New multimodal hubs
Enahnaced multimodality is seen as key
to unlocking Europe’s congested
transport network
5. Air/Rail & Rail/Rail
cooperation
Greater levels of cooperation needed to
deliver the seamless passenger
experience that will drive volumes
3. New high-speed lines
Operational high-speed track length
should rise from 11,000km in 2011 to
16,000km in 2020
6. Railways’ costs
Expanding cost bases will lead to
greater customer centricity - increased
innovation and new services

7. Three steps to success
Step 1 : Be visible

8. Be part of the traveller trip
process
Make it easy for the traveller
to find you at all stages of their trip

9. Step 2 : Be integrated

10. Flourish in the travel ecosystem
 Strong and growing trend towards
multimodality
 Rail must be searchable and
bookable alongside airlines,
hotels etc.

11. Four converging macro trends
pushing for seamless intermodal
transport
Consumers
Changing
patterns
Political
• Travelers
demand more
choice and
transparency
11
New
technologies
• Open
platforms
• Mobile
payment &
ticketing
• Collaboration
among transport
operators –
multimodal
•“Thinking Green”
• 4th Railway
package
• Enablers for
Intermodality
• TAP TSI

12. Transport policy
 Europe faces major transport
challenges
 Passenger traffic estimated to A
grow 34% by 2030
Entry Hub
Airport, City, Railway or
Bus Station
Intermodal Hub
 Solution required for an
efficient transport
infrastructure
 Rail needs to be better
integrated into the travel
ecosystem…
B
Intermodal Hub
Local segments
(e.g. Car, taxi,
public transport)
Exit Hub
Airport, City, Railway or
bus station
Main segments / long distance
(e.g. Air, Rail, Coach)
Local segments
(e.g. Car, taxi,
public transport)
An Amadeus-led consortium has been appointed by the EC
to develop and validate the feasibility of a multimodal, pan-European passenger
transport information and booking system.

13. Step 3 : Be accessible

14. Keep the offer the same
 Build customer loyalty by ensuring the
information delivered to the customer is
consistent
 Customer experience should be the same
across all channels – a GDS, a mobile site or
app, a website etc.

15. Rail solutions to address visibility,
integration and accessibility
B2B OFFLINE
TMCs & TAs
(Selling
Platform)
 Rail integrated into the air display providing instant railair comparison
Agent Track
 Single interface for multi-railway bookings
B2C / B2B
Online
OLTAs
Web Services Track
 Rail is an integral part of the online offer alongside other
transport modes / hotels etc.
Corporate Track
SBT
Corporations
 Self-booking tool to sell rail alongside air, cars and hotels rail becomes a genuine alternative for business travel
Consistent data across all channels
FlyByRail Track

16. Summary
 Major trends are changing the face of the
European rail market
 Rail is becoming an integral part of the travel
ecosystem and needs to be visible, bookable
alongside other transport modes and
consistently delivered across all touch points
16

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