A summary presentation of Chapter 5 of the book "Crafting and Executing Strategy, (SIE): The Quest for Competitive Advantage: Concepts and Cases, 14/e"
http://highered.mcgraw-hill.com/sites/0070600899/information_center_view0/
10. FUNCTIONAL EXPERIENTIAL RELATIONAL PSYCHOLOGICAL Value for me SOCIAL Value of me Source: Adopted from âA Customer Value Typology: Beyond the Functional â Emotional Dichotomy., Liyanage (2003) Re-Visiting Value Based Segmentation
15. Focused Differentiation Strategy Introduction Aims at securing a competitive advantage by offering niche members a product they perceive as, well suited to their own unique tastes and preferences Targets upscale buyers who desire products and services with world class attributes.
23. This rarely produces a sustainable competitive advantage or a distinctive competitive position The big risk Selecting a â stuck in the middle â strategy!