4. Becoming the Green Grocer
Be Visible Be Human
Be the Green
Grocer
Helpful
Friendly
Personable
Knowledgeable
5. What can we do that we didn’t used to do?
• Talk to customers for five minutes, ten minutes - however long it
takes to get them what they need and want.
• Offer customers samples. Rip open a bag of apples if you need to
make your point!
• Bring your personality to the role--do you like your bananas
greenish or yellow?
• Stop what you’re doing and walk a searching customer over to
what they’re looking for.
• Offer help. It will feel good.
• If you don’t know the answer to a customer’s question, find a
colleague who can help.
6. The Roots of Communication
The Globe’s Greatest Green Grocers
Peeling the Onion – Connecting to Customer Needs
The Tools of Engagement – Building your Market Stall
Review
7. You get what you give, so..
Play Along Dare to Fail Speak Up!
8.
9. • Say ‘yes’ to everything
• React, don’t direct
• Turn off your internal editor/critic
• Worried someone’s upset with you
• Trying to get away with it
• Pretending to look busy
• Trying to look important
• Being The Host!
11. Think about your favourite fruit
Do you remember the first time you had it? When did you
last have it? How was it served? What did it taste like?
What colour is it? Does it have a smell? What does it look
like when it grows? How does it feel in your hand? How do
you tell when it’s ripe? What is great about it? How would
you describe the taste to someone who’s never tried it?
Do you have a favourite variety?
12.
13. Dare to fail
Be visible
Be human
Be the green grocer
Name each produce
Say which is better
Explain why!
Game - How do you like them apples?
14. Dare to fail
Be visible
Be human
Be the green grocer
Game - The Planet’s most Pleasing
Produce
Give an impassioned
argument as to why your fruit
or veg is the planet’s most
pleasing produce.
Pay attention to your
nonverbal as well as verbal
communication!
15.
16. If we connect to a customer but ignore their priorities,
we could go horribly wrong.
Let’s take a look at common customer priorities...
CHATTY
Want to connect to
people, feel they
know who they’re
buying from
SPEEDY
To get in and
out quickly, get
their stuff and
move on
CHOOSY
To select the
best one, to get
something really
good
THRIFTY
To get the
cheapest, best
value, to save
money
NEWBIE
Need help finding
things - don’t know
where they are
17.
18. 1. GREET. Everyday, say hello to or
greet 10 customers and share
knowledge as a side to doing
tasks
2. IMPROVE. Say hello and engage
with customers when not busy.
3. COMPLETE. Carrying out our
processes whilst interacting and
interrupting yourself to connect to
customers.
Create your store-specific
learning plans.
19. Store specific learning plans
IDEAS
• Run a full Excellent Produce Service/ Return of the Green Grocer session
• Weekly check-ins about the 3 reminders: ask people to track their own
progress
• Body language and mask activities
• The GREATEST GREEN GROCER contest or micro-contests to be held on
floor
• Customer priorities role playing exercise
• Self assessments: ask colleagues to keep notes on progress and report
how
they’re doing
• Fruit or veg of the week nominations
20. Be Visible Be Human
Be the Green
Grocer
Helpful
Friendly
Personable
Knowledgeable
