We will dis­cuss the key high­lights and fore­casts from Sharp­Brains’ lat­est mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning.” - Alvaro Fer­nan­dez, CEO of SharpBrains

1. Brain Health meets Digital Health

2. Chaired by: Hilal Lashuel
Associate Professor at the Swiss Federal Institute
of Technology-Lausanne (EPFL), YGL Class
of 2012
Alvaro Fernandez,
CEO of SharpBrains
Brain Health meets Digital Health

4. ① Lifelong
neurogenesis
and
neuroplasticity
② 2010 NIH
evidence
review
③ Digital
innovation
What’s New

5. New mindset and new toolkit
Heart health
Reactive,
invasive
DSM-5
Health
Brain
Health
Mental
Health
Digital
Brain
Health

6. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

12. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

14. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

18. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

19. The life of a brain

20. Longer lives mean…

21. …a true continuum of
development and care
Improve
performance Delay
disease

22. Examples
AGE
PERFORMANCE
25 50 75 100
PERFORMANCE
AGE

25. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

28. How To Maximize Transfer
Integrate tools into comprehensive, lifestyle
solutions
To maximize real-world value of tool…
1. Targeted neural processes support real-world
activities
2. Minimum “dose” of 15 hours of training per
targeted improvement
3. Addressing an individual’s bottleneck/ deficit
4. Adaptive challenge
5. Continued practice
Source: The Digital Brain Health Market 2012-2020

29. Validated assessments will be
critical to monitor and personalize
Source: The SharpBrains Guide to Brain Fitness (second edition)

30. Market Overview
 State of the Market
 Competitive Landscape
 Survey (n=3,000+)
 Consumer wellness
 Innovation Frontier
 2013-2020 Outlook

33. 10 Predictions
 Self-administered annual brain health check-up
 Cog-ni-tive base-line tests via a mobile device
 Web-based brain train-ing to become safer drivers.
 Biometrics-aided med-i-ta-tion
 iPad-based cog-ni-tive screen-ings
 MS: online cog-ni-tive + drug-based ther-apy
 cCBT for insom-nia and depres-sion
 First brain-based bio-marker to pre-dict depres-sion
treat-ment responses
 Lumos Labs and/or Neu-roSky ready for IPO
 Edu-ca-tional brain fitness campaign by insurer
Source: The Digital Brain Health Market 2012-2020

34. Q&A
10 minutes
(Included in session
recording)

35. Sponsors
Partners
Thank You for
Joining Us!

36. To Learn More…
Summit
Recordings
Book Market
Report
sharpbrains.
com/book/
sharpbrains.
com/summit/
sharpbrains.com
/market-report/