Stephen Colbert’s Canadian-bashing Olympic skits spurred a public feud with Shani Davis. The famous “He’s a jerk” statement from Davis came shortly after Colbert stepped in as the premier sponsor for the U.S. Olympic Speedskating Team as they were left with a $300,000 shortfall due to a sponsorship pullout. Alterian SM2 took the opportunity to monitor the conversations to find out who received more social media buzz – Stephen Colbert versus Shani Davis. In total Alterian collected 22,912 conversations from January 1, 2010 to March 1, 2010. Alterian utilized daily volume, sentiment, and total reach to help determine who won the feud on social media.

1. Who Got More Olympic Buzz, Shani Davis or Stephen Colbert? Using Alterian SM2 to Evaluate Social Buzz March 2, 2010

5. Results – Colbert had more total mentions

10. Contact Alterian Email: [email_address] Web: www.AlterianSM2.com Tel: 1-888-666-5002

11. Social Media Resources Social Media ROI Whitepaper Series The Little Book of Social Media Marketing Try SM2 Freemium Version The Coach’s Corner Social Media Monitoring Case Studies